Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was:
“All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?”
In Part 1, I shared answers from those who opted for a highly relevant link over a high-authority link. They made some excellent points about the merits of relevance.
However, there were also a fair number of respondents who made a case for authority, which I will share here. This is why I wanted to explore this topic with industry experts — there are valid points to be made on both sides.
Expert opinions: Authority
Without further ado, let’s go through the answers that favored authority.
Authority links impact search more
Some of the experts who chose the high-authority link cited the impact these links can have on search.
“As far as I’ve seen, I’d