If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to.
According to Edison Research, 58 percent of listeners spend one to five hours each week listening to podcasts.
Surprised at the high number? You shouldn’t be. We live in a very busy and hectic world. People are using every minute they can to multitask and learn so they stay competitive.
Listening to podcasts allows people to learn and catch up on things they’re interested in while sitting on the couch, working out, driving or on the go.
Here are some other podcast statistics from Edison Research that deserve your attention.
• An estimated 42 million Americans listen to podcasts weekly.
• The average person listens to five podcasts a week:
• 85 percent of listeners listen to all (or most of) a podcast:
• Both men and women are listening to