How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up.
Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate.

Yet for most SEO professionals, not much has changed in the way they optimize content for this new way to search. Now is the perfect time to pay attention to voice search and to start incorporating SEO strategies that can increase your chances to show up in voice results.
Gary Vaynerchuk agrees. From his book, “Crushing It”:
It’s called Voice-First, and anyone currently building a personal brand needs to learn about it fast and early. Its platforms are the equivalent of yet-to-be-discovered Malibu beachfront property, much like Twitter in 2006, Instagram in 2010 and Snapchat in 2012.
Voice search and personal voice assistants like Siri, Cortana, Google Assistant, Google

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An easy quarterly plan for local link building

Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get great links, people always seem to come back with variations on the same question:
How do you actually build local links?
I wrote a post here on Search Engine Land last year about building local links, and I usually point people to that post to get good ideas. But recently, several people have pointed out that it shares high-level ideas, not actual tactics.
So, I decided that I should share some insight into how our team works the link-building process, with a focus on actual process and tactics. Keep in mind, we’re talking local SEO for SMBs, so we won’t have huge budgets to create

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Organic traffic & link building for small businesses

When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much.
While the importance of links is clear, Google’s messaging is confusing and unhelpful. We are told to “make sure other sites link to yours” while at the same time “avoiding link building as it can do more harm than good.” So, what’s a small business to do?
In this article, I am going to take a quick look at why links influence results and then outline a simple link-building strategy. The goal is to help small businesses build authority and target the commercial search terms that matter to them.
There is still a creative element required here, but my goal is to provide a simple strategy that small businesses can use to help build their authority and improve their

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How to manage local listings for enterprise brands

When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do.
It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming. And it’s not uncommon for enterprise brands to feel like they’re playing SEO whack-a-mole, constantly beating down duplicate listings, inaccurate data and any local search changes that inevitably pop up from Google.
Fortunately, there are steps enterprise brands can take to tame their unruly location data and prevent it from getting out of hand in the future.
The unique challenges facing enterprise local listings management
For enterprise brands just starting to get their location data in order, local listings problems can typically be boiled down into two categories:

an overwhelming, baffling, disparate, inaccurate and outright maddening heap of location data; and
human nature’s basic resistance to change.

I’ll address

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How To Cement Your Local SEO Footprint In Google: 4 Easy Steps

Local search visibility grows increasingly important as “near me” searches on Google continue to rise. Your future customers may be looking for you at home on their desktops, or they may be using a mobile device on the go, such as a cell phone or a tablet. In fact, Google confirmed earlier this year that mobile searches have officially overtaken desktop on its search engine.
In other words, people who use the number one search engine are looking for your business, often while mobile. Is your site number one, or is a competitor’s? Do you even show up?
Here’s how to make sure your business appears in search engine results consistently and completely.
Before You Get Started: Figure Out Where You Stand
When embarking on a local SEO campaign, you face the preliminary tasks of checking whether your business is listed at all, then making sure it shows up in a way that best represents your company. To get started, go

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