YouTube reports 224% jump in refugee-related searches since start of elections

Tracking the 2016 presidential election trends, YouTube found refugee-related searches on the site have increased 224 percent since last April, when the 2016 presidential candidates began announcing their campaigns.
YouTube listed refugees, immigration, gun control, economy and health care as “some of the most searched” election-related topics during this election cycle. Among these five political issues, refugee searches accounted for three times more growth than any other topic.
Video searches for immigration topics — an election-related issue attached to the refugee crisis — saw the second highest amount of growth in searches, at 51 percent.
Top YouTube video search trends for political issues

YouTube also reports a 294-percent increase in paid views for candidate ads since October 2015, claiming that it “essentially sold out” of its reserve ad inventory before the Iowa caucuses and the New Hampshire, South Carolina and Nevada primaries.
More on YouTube’s election trends report can be found on our partner site at Marketing Land: YouTube: 2016 presidential election-related

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Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

Pity the Super Bowl advertisers that didn’t take full advantage of mobile search this year. According to Google, 82 percent of TV ad-driven searches during the Super Bowl happened on smartphones. That’s a 12-point jump from last year, when 70 percent of Super Bowl ad-related searches across Google and YouTube derived from phones.
During this year’s game, just 11 percent of searches related to ads aired during the big game happened on desktop/laptop, and seven percent occurred on tablets.
Overall, the ads drove more than 7.5 million incremental searches during the Broncos-Panthers game, according to Google. That’s 40 percent higher than the lift last year’s Super Bowl advertisers saw in search.
Searches driven by Super Bowl TV ads were at their highest levels during the first two quarters of this year’s match-up. Ads-related searches fell in the second half of the game, in which the score remained relatively tight. Google says this trend reflects what happened during last year’s close game.

That contrasts with 2014, when audiences seemingly

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Expand Your Search Presence With External Sites

Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social profiles and getting other sites to rank for your brand in search. This can help you 1) protect your online reputation by dominating the first page of search for branded search, and 2) rank for keywords faster than you would be able to with only your own domain.
Optimizing Social Profiles For Branded Search
Your own site cannot dominate the first page of search results, which leaves you vulnerable to having negative content on other sites rank for your brand name. In order to protect your brand’s presence in search engine results pages, you should create and claim profiles on social sites.
Every site is a little different, but optimizing for your brand is usually pretty similar across sites. For example, on Pinterest, use your brand name as the business name and username, and write a brief description also containing your

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Google Reports A 41% Growth In Mobile Searches For Movie Showtimes

Google has put together a few figures sure to pique the interest of film promoters. According to Google’s data, the number of mobile searches on its site for movie showtimes has increased 41 percent so far this year.
With the help of market research firm Ipsos, Google used its search and movie trailer data from YouTube to see how consumers use Google to decide which movie to see see next.
The study found 74 percent of moviegoers search online to find showtimes, with 56 percent of searches related to movie tickets taking place on a mobile device.
You can read more about the study, along with a list of YouTube’s top five most watched summer movie trailers this year, on our partner site at Marketing Land: Top 5 Summer Movie Trailers: Google Says 81% Of People Who Watched A Trailer Online Saw It On YouTube.
The post Google Reports A 41% Growth In Mobile Searches For Movie Showtimes

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