YouTube sees 90% lift in searches for football highlight videos during the last year

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable.
There has been a 90 percent increase in searches for “football highlight” videos during the last year, YouTube reports. The company says that in addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80 percent between 2016 and 2017.
Watch-time growth of sports highlight videos on YouTube

Highlight videos were not the only sports-related content getting more views. Sports-related interview videos saw a 60 percent increase in watch-time, and funny sports video watch-time was up 50 percent.
YouTube reports 70 of the top 100 sports videos on its site have “great,” “greatest” or “best” in the videos’ titles.
Along with the rise in “football highlight” searches, YouTube found “how to” sports video searchers have doubled since 2016 and

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YouTube SEO 101

Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website.
It’s easy to find videos with millions of views and videos with almost none that are basically the same. The difference between success and failure often boils down to a few elements.
When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. And you’re about to learn that process.
Here’s what you need to know if you want your content to rank number one on YouTube for the keywords you care about.
The basics
This section contains the essential background information you’ll need to understand

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Have a question about Will Ferrell? Google may show you a video response directly from him

Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question.
“When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch,” according to Google’s The Keyword blog.
Google has taken the most often asked questions about a select number of celebrities and had the celebrities record their answer so that they can now be served up for mobile searches related to the query.
The new feature is currently only available in the US and only works on mobile. It also applies to a very select list of well-known personalities. Google says it is piloting the feature with self-recorded video answers from the following list of celebrities:

Priyanka Chopra
Will Ferrell
Tracee Ellis Ross
Gina Rodriguez
Kenan

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Google Trends now shows data for YouTube search, Google Shopping, News search & Image search

Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping.
“We’re opening up more data to show what people in the world are looking for, as they’re looking for it,” writes Google on its The Keyword blog.
To see trends filtered by the specific search trends, first choose the search term you want to research. For example, if want to see search trends for Rihanna on YouTube, select Rihanna the singer on the Trends search bar.

From there, you can select to see search trends for “Rihanna” on Image search, News search, Google Shopping and YouTube search from the drop-down menu under Web Search.

Within each of the search trend filters, there is data for “Interest over time” and “Interest by region,” as well as a list of “Related topics” and

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20 of Google’s limits you may not know exist

Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into.
1. 1,000 properties in Google Search Console
Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps) to your Search Console account.”
2. 1,000 rows in Google Search Console
Many of the data reports within Google Search Console are limited to 1,000 rows in the interface, but you can usually download more. That’s not true of all of the reports, however (like the HTML improvements section, which doesn’t seem to have that limit).
3. Google Search Console will show up to 200 site maps
The limit for the number submitted is higher, but you will only be shown 200. Each of those could be an index file as well, which seems to have a display limit of 400 site maps in each. You could technically

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YouTube using Redirect Method technology to fight terrorist video content in search results

In its continued fight against terrorist video content, YouTube announced it has rolled out a new search feature based on the Redirect Method technology designed by the Google tech incubator Jigsaw.
According to the announcement, YouTube will now display a playlist of videos aimed at debunking “violent extremist recruiting” content when people search for certain keywords.
The announcement did not include specifics on what the “certain keywords” are, but Jigsaw’s site covering its Redirect Method project listed the following statement explaining how it worked with Moonshot CVE (an initiative that uses data to counter violent extremism messaging) to determine relevant keywords:
For the English campaign, Moonshot CVE created 30 ad campaigns comprising 95 unique ads and over 1,000 keywords. The keyword generation was focused on terms suggesting positive sentiment towards ISIS.
YouTube says the goal is to offer more resources and content that may be able to “change the minds” of people at risk of being radicalized by terrorist organizations —

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Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]

Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers pulled their ads from YouTube. Poor search results, like the featured answers for questions like “Are women evil?” or “Did the holocaust happen?” have shined a light on Google’s struggles to identify authoritative sources that can answer searcher questions. The company’s image has taken a hit.
But Google has started fighting back. It’s put new policies in place to govern allowable speech on YouTube, and it’s changed how it’ll penalize publishers whose videos get overrun with unacceptable user comments. It’s also taking steps to improve its search experience, like being more explicit in explaining when it might remove search suggestions and also inviting users to flag troublesome search answers.
Is that enough? In the latest episode of Marketing Land Live, I put that question to our very own Danny Sullivan and Ginny Marvin, both of whom have closely covered

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Here’s a script to stop ads from showing next to offensive videos

At SMX West a few weeks ago, I was a panelist for the session, “How to Find, Hack, and Build Great Scripts.” I found one of the scripts presented by my co-panelists so interesting I decided it might be worth sharing with everyone here.
This script helps identify low-quality videos on YouTube that are monetized using your video ads. Specifically, it finds videos that have a high ratio of dislikes to likes, indicating it may be content that you’d rather not associate with your brand.
This script uses Google’s newest addition to AdWords Scripts — support for video campaigns — along with one of the advanced APIs for pulling YouTube statistics to solve the problem.
Low-quality video placements
As reported by The Guardian and several other news outlets, Google lost a lot of big brand name advertisers after a recent uproar about ads appearing alongside content promoting extremist and hateful viewpoints.
Unlike ads on search results pages, where we know the ad is appearing

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Google to add presidential, senatorial & congressional election results directly in search

In addition to posting an Election Day reminder doodle and offering up an interactive tool that helps voters find polling locations, Google will be delivering real-time election results directly in search after the polls close tomorrow.
“Starting when the polls close on Election Day, you will be able to find US election results integrated right into your Google searches in over 30 languages around the world,” writes Google Search VP of Engineering Shashi Thakur, in a blog post shared on the Official Google Blog, Google’s Politics and Elections Blog and the official YouTube Blog.
Google says searchers will be able to find results for the presidential, senatorial, congressional and gubernatorial races, along with results for state-level referendums and ballot propositions. (While Google did not name a specific query that would surface results, the animated GIF included “election results” as the search term.)

According to the blog post, YouTube will also be airing live election coverage starting at 7:00 p.m. ET

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Google to launch new voter registration search tools & live-stream conventions on YouTube

Google announced today it would be launching new voter registration search tools this coming Monday, July 18.
According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to register, general requirements to vote, and registration deadlines.
While the new voter registration search tools are not live yet, Google shared the following image demonstrating how they work:

In addition to the new election-related search tools, Google says searches for the upcoming Republican and Democratic National Conventions on the Google App will surface event info along with speaker lineups and that both conventions will be broadcast via a live stream on YouTube.
During the 2014 election season, Google released similar voter-related search tools, with search results tailored to answer questions like “What is my registration deadline?” and “How do I vote?” — all personalized by state. Since Google’s newest search tools do not roll out until next week, it’s

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