Google tests ‘more results’ mobile search interface and new search refinement buttons

Google has confirmed it is testing a new mobile search interface and a new search refinement button. The new search interface shows fewer search results on the mobile search results page, with the option to click on a button labeled “more results.” In addition, Google is testing showing buttons to refine your search directly in the search results snippets.
A Google spokesperson told us “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”
Dan Brackett shared screen shots with us on Twitter, but many others are noticing these new tests.
‘More results’ feature on Google mobile search
Here is a screen shot showing the “more results” link, often Google is showing as few as two or three organic search results on this page. To see more organic results, you will have to click on the “more results” link, and Google will then dynamically load more search results below.

You can also see the refinements

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Google testing an answers carousel within the search results snippets

Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking to.
This comes in handy with forum-related threads where someone asks a question and multiple people give their answers. In addition, Google is labeling which answer is the “best” and shows that answer first in the search results.
Here is a picture from @glenngabe:

I suspect Google is picking the best answer from a label in the thread itself.
Of course, this can be a concern for those who run answer sites. Instead of a searcher clicking from Google’s search results to an answer site webpage, the searcher can quickly see a snippet or the full answer in these answer carousels.
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The changing SERP: Understanding and adapting to dynamic search results

Consumer search behaviors are changing rapidly. According to a recent report from BrightEdge (disclaimer: my employer), 57 percent of searches now begin with a mobile device, and last year Google revealed that voice search has increased to about 20 percent of all Google mobile search queries.
And of course, Google is constantly adjusting their SERP layout in order to better align with a searcher’s context and expectations. Consumers now expect to see rich content in SERPs that includes not just standard text listings, but video, images, local map results, featured snippets and more. The standard organic listings themselves also sometimes feature rich snippets, which enhance the listing by presenting information in a way that is easy to scan and often visually appealing.
Paid search ads have changed as well — in 2015, Google doubled the size of its highly visual product listing ads (PLAs), and last year they announced that up to four search ads could appear for “highly commercial queries,”

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Updated: Google home page search box now shows you recent searches by default

Google has changed the default behavior of the search box on the Google.com home page. Now, when you go to Google’s home page, the search box will automatically expand to show you your most recent searches.
Seeing these recent searches automatically expand below the search box, before you even click into the search box to enter your search query, feels awkward. It almost feels like this is a bug.
Matt Cutts, former Google search executive, said on Google+ he finds the experience “super annoying” and wants a way to opt out of this but cannot find the opt-out. Here is a screen shot from Matt Cutts:

We have emailed Google for more details, but we have not heard back at this writing. We do hope this is a bug and Google will revert this behavior shortly. Stay tuned.
Postscript: Google has confirmed with Search Engine Land that this is not the behavior they want and it was likely a bug. “We

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Google rolling out new curved mobile search results interface

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It appears that Google is now rolling out the new curved mobile design that they have been testing for several months. Many searchers have reported seeing the new design, and several of us at Search Engine Land have replicated it.
The new design started rolling out earlier this morning, and now more are seeing it live.
This would be the first major redesign to the Google search results since 2013 saw the unified card design released.
We reached out to Google for confirmation of the rollout but had not heard back from them as of this writing. This story will be updated with a statement from Google as soon as we have one. Google is known for conducting many user interface tests, but this design appears to be a full rollout.
Here is a screen shot of the new curved look for the Google mobile search results from my iPhone:

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Google local pack tests displaying website mentions matching your query

Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. For example, if you search for [climate control] in a specific region, the local pack might add an additional line to the search snippet, mentioning if the website in the local listing actually has those words on their web pages.
Here is a screen shot from Matt Schexnayder of Sparefoot, who sent this tip to us:

It is unclear if this means that the local results use the local listing’s website content for ranking purposes or not. All this is telling us is that Google local is indeed aware if the local business website has the query’s content on their website.
We have emailed Google for a comment, but at this point, it seems like a limited test.
The post Google local pack tests displaying website mentions matching your query appeared first on Search Engine Land.

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Google officially changes Sitelinks design to carousel format

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Google has confirmed with Search Engine Land that they are now rolling out a new design for Sitelinks. Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search result snippet.
Google has been testing a carousel format for these Sitelinks for over a year and today has confirmed they are now rolling out the new carousel-based design for mobile search results.
Here is a screen shot of the new format:

You can easily swipe left-to-right and back again across these sitelinks to reveal more important and relevant links from the site on the topic you searched.
The old design showed plain text links below listings.
The post Google officially changes Sitelinks design to carousel format appeared first on Search Engine Land.

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google.
UK-based digital marketing agency Accuracast analyzed 2 million searches in the 12 months before and 2 million searches in the 12 months after the change to compare desktop click-through rates for text ads in positions one through five.
Not surprisingly, positions three and four have been the biggest beneficiaries of the change, with CTR increases of 72.4 percent and 51.9 percent, respectively. Position five, now shown at the bottom of the page instead of on the right side, saw CTR decline by just 7.6 percent after the change.
On the whole, CTRs for the top four ad slots have risen 49 percent since the change.

With text ads only

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Google has officially rolled out a new tab-based local panel with quick access to reviews

After a month of testing, Google has confirmed with Search Engine Land that they have fully rolled out a new user experience for the local panel in the mobile search results. You can now quickly toggle between the local business’s overview details and the reviews for that business.
There should be two buttons, one for “overview” and one for “reviews.”
Here is an animated GIF in action showing how it works:

The post Google has officially rolled out a new tab-based local panel with quick access to reviews appeared first on Search Engine Land.

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Is Google testing its own jobs search engine?

Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. Dan Shure spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you into what appears to be their very own job search portal to drill down deeper.
Here are some screen shots of the job search results in the core web results:

After you click on “more jobs,” it takes you into this jobs-specific search results interface that gives you additional filters for job categories, titles, dates, types, state, city, company type and employer. The interface looks a little bit like the local results interface, with the listings down the left-hand side and results in the middle.

This story is developing, and we will update it as we have more information from Google. As we wrote earlier today, Google performed 9,800 live

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