Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches.
“When you search for a specific product, now shows you other helpful information, like related items, and allows you to compare reviews, prices and other specs, side by side,” writes Google product management director for Google Shopping, Jennifer Liu on Google’s The Keyword blog.

Google says it has added a “newer model available” label to tech-gadget product listings so searchers know if they’re browsing the most recent version of tech products.
According to the announcement, Google’s recently redesigned mobile shopping experience has helped bring more product information to the forefront with features like a “Quick View” button in Google Shopping ads that lets users preview detailed product information.
Google also noted its recent knowledge panel updates that quickly surface product photos, videos, reviews and

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YouTube reports 224% jump in refugee-related searches since start of elections

Tracking the 2016 presidential election trends, YouTube found refugee-related searches on the site have increased 224 percent since last April, when the 2016 presidential candidates began announcing their campaigns.
YouTube listed refugees, immigration, gun control, economy and health care as “some of the most searched” election-related topics during this election cycle. Among these five political issues, refugee searches accounted for three times more growth than any other topic.
Video searches for immigration topics — an election-related issue attached to the refugee crisis — saw the second highest amount of growth in searches, at 51 percent.
Top YouTube video search trends for political issues

YouTube also reports a 294-percent increase in paid views for candidate ads since October 2015, claiming that it “essentially sold out” of its reserve ad inventory before the Iowa caucuses and the New Hampshire, South Carolina and Nevada primaries.
More on YouTube’s election trends report can be found on our partner site at Marketing Land: YouTube: 2016 presidential election-related

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Google Reports A 41% Growth In Mobile Searches For Movie Showtimes

Google has put together a few figures sure to pique the interest of film promoters. According to Google’s data, the number of mobile searches on its site for movie showtimes has increased 41 percent so far this year.
With the help of market research firm Ipsos, Google used its search and movie trailer data from YouTube to see how consumers use Google to decide which movie to see see next.
The study found 74 percent of moviegoers search online to find showtimes, with 56 percent of searches related to movie tickets taking place on a mobile device.
You can read more about the study, along with a list of YouTube’s top five most watched summer movie trailers this year, on our partner site at Marketing Land: Top 5 Summer Movie Trailers: Google Says 81% Of People Who Watched A Trailer Online Saw It On YouTube.
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