8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.
As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.
1. The rise of SERP features
Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings.
And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all

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Google officially changes Sitelinks design to carousel format

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Google has confirmed with Search Engine Land that they are now rolling out a new design for Sitelinks. Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search result snippet.
Google has been testing a carousel format for these Sitelinks for over a year and today has confirmed they are now rolling out the new carousel-based design for mobile search results.
Here is a screen shot of the new format:

You can easily swipe left-to-right and back again across these sitelinks to reveal more important and relevant links from the site on the topic you searched.
The old design showed plain text links below listings.
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Google Mobile Results Have New Expandable Sitelinks

Google has launched a new format for the sitelinks on the mobile search results. Shree Vaidya spotted the change, and I am able to replicate the new look for sitelinks.
Google Sitelinks are the links under a search result snippet that add additional navigation links to important, often relevant, pages on the website.
Here is a picture of the new look, where you can expand a category of the site and then see subsections within the link:

As you can see, when I expand SEO, it shows me four additional links, including the popular Google Algorithm Updates category. The results are not perfect, but Google may be testing this to see the level of interaction with their users.
Google tested these types of sub-sitelinks in 2013.
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