New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns.
As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets advertisers dig deeper into product status issues in AdWords.

Learn about these and other features exclusive to the new AdWords interface that are rolling out to advertisers through this year at the Shopping Campaign Tips Tricks You’ll Want To Own session at SMX East, where our SEM experts will share tips and strategies to systematically and creatively cultivate your Bing and Google shopping campaigns into healthy, productive year-round ROAS generators.
Other sessions you’ll want to attend at SMX East include:
Finding Feed-Driven Retail Success Beyond Bing & Google – In this session, our expert speakers discuss opportunities on

Search Engine Land Source

Can you manage your inventory with Google Shopping?

We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups.
There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they had hoped, and they wish to boost the sales.
On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google Shopping is the ideal means to proactively manage inventory and stock levels.
However, behind this approach is the assumption that there is a direct relationship between what consumers search for and what they end up

Search Engine Land Source