Google is officially testing ‘more results’ button to load more search results

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Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results.
We were able to replicate this feature test:

Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days.
It seems to be visible to many, if not all, searchers when searching Google on their smartphones.
Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often.
Google is always testing new user interfaces.
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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.”
One aim of the revision is to create more transparency for consumers around free internet services, which is parallel to what’s required under the new General Data Protection Regulation (GDPR). The new consumer rules will also require “online marketplaces to inform consumers about how they rank different search results” — in other words, why results are presented in a specific order.
Here, “marketplace” would include Amazon, eBay and others that sell a range of products they don’t manufacture themselves. Marketplaces will also need to inform consumers whether the product being purchased is coming from the marketplace provider itself or a third-party seller on the platform — answering the question: What is the product’s source?
There’s an analogous effort in Europe to get search engines and big platforms

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Google: Using non-English URLs for non-English websites is fine

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them.
This includes non-Latin characters in your URLs. John Mueller said “as long as URLs are valid and unique, that’s fine.” He added, “So to sum it up, yes, non-English words and URLs are fine, [and] we recommend using them for non-English websites.”
Here is the video followed by the transcript:

Can URLs use local non-English words?
For sites that target users outside of English-speaking regions, it’s sometimes unclear if they can really use their own language for URLs, and if so, what about non-English characters?
Google search uses URLs primarily as a way to address a piece of content. We use URLs to crawl a page, which is when Googlebot goes to check the page and to use the pages content for our search results.
As long as URLs are

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Google stops showing zero search results for time, calculations & conversions

Google has stopped showing zero search results, i.e., only the answer, followed by a button to “show all results” for searches related to time, calculations and conversions. The blue search results links are now back.
Google began this global experiment a week ago today and has now concluded that “the condensed view experiment should stop for now.”
Danny Sullivan, Google’s search liaison, wrote on Twitter:
We have enough data and feedback — which is appreciated — to conclude that the condensed view experiment should stop for now. The team will look at improving when and how it appears.
Here is what this “condensed view” looked like:

Google said originally this was only an experiment but one that was visible globally to all searchers. Google said it will look at the feedback and see if there are ways to improve how it appears.
Here is Sullivan’s tweet about the test:

Update! We have enough data and feedback — which is appreciated — to conclude that

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Google Search Console updates visual reporting features

Google announced some updates to the new Google Search Console on Monday. Specifically, Google said it has made visual upgrades to the reports and user interface within Search Console.
The update includes:

Annotation cards with the charts.
Difference column to show changes in data over time.
Prepopulated values in filter/compare illustrations.
Changes to the date picker and comparison view.

Google regularly updates the new Google Search Console and is soliciting feedback via the “Send Feedback” button in the UI.
Here is a GIF of the changes from Google:

Check out some visual updates in the New Search Console:
Annotation cardsDifference columnFilter/compare have a new look & pre-populated valuesImprovements to date picker & comparison view
Tell us what you think about these updates by using “Send Feedback” button! pic.twitter.com/dErqMkbPSx
— Google Webmasters (@googlewmc) March 19, 2018

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Google Images update: Captions added to images, pulled from the page title tag

Google Images search results continue to evolve — from the rollout of badges last summer to the related searches box this past December and the removal of the “view image” and “search by image” buttons last month. Google has been rapidly expanding visual search features.
Beginning today, Google Images results will now include captions for each image. The rollout is global and will be available for mobile browsers and the Google app (iOS and Android). The caption displayed with an image will be pulled from the title of the page that features the image.
As shown in the image below, the caption will be shown below the image and above the page URL.
Google Images: without captions / with captions
From the announcement:
This extra piece of information gives you more context so you can easily find out what the image is about and whether the website would contain more relevant content for your needs.
When asked if these titles might be rewritten

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Google search results page displays answer without any search results

Google is now showing answers without any additional search results for some queries. For example, if you search for [time in los angeles] or [time in new zealand] Google will show the answer, and then show a button below the answer to load the search results.
Google said for the queries this shows up for, searchers “rarely use full search results” and if the searcher wants those results they can access it with the “Show all results” button.”
Here is a screen shot:

It also works for calculator types of queries:

And conversions:

I have tried to replicate this for other answer box related queries such as [how old is obama], [who is the president], [rangers game score], [when is sunset] and other queries but was unable to trigger this for anything outside of “what time is it…” related queries.
As you can see, Google has added a button for “show all results” to load the results after.
Danny Sullivan of Google

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7 marketing and promotion tactics to get your content discovered

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment.
According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost.

As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often gets overlooked is content promotion.
According to a survey by the Content Marketing Institute, 55 percent of B2B marketers were not even sure what a successful content marketing campaign looked like!

Content without promotion is like link building without links or creating a landing page without a call to action. That’s why promotion should take equal focus with creation.
Let’s look at seven tried-and-true content promotion strategies that will drive traffic to your content and website.
1. Paid social promotion
Paid social promotion can be one of the most precise strategies available to market your content to people who are interested in and most likely to engage with your

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Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers

WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.”
I spoke to him to get a better sense of how the companies fit together and how WeWork might deploy Conductor’s services and capabilities for its customers, which it calls “members.”
Besmertnik spoke expansively about the overlap and common values of the two companies. “WeWork thinks holistically about its members. It started out helping businesses of all sizes manage their presence and culture,” he explained. “We’re different but similar; we think marketing can be used as a force to do good. We want to educate our customers to make better decisions.”
Besmertnik sees the deal as “huge validation” for the SEO community. The deal comes at a time of declining organic reach, though high-quality, trustworthy content is probably more valuable than ever.
In the blog post announcing the deal, WeWork said that enterprise customers were the fastest-growing part of

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Study: 11 voice search ranking factors analyzed

Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker.
What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study discounts the impact of Schema to some degree and page authority.
Here’s a partial, paraphrased list of the ranking factors:

PageSpeed is a significant factor; voice search results typically come from faster-loading pages.
Google relies heavily on very authoritative domains for results, but pages not as much.
Content that ranks well on the desktop tends to rank in voice search. This might be a correlation rather than causal however.
Schema may not be a factor: 36 percent of pages voice search results came from pages using Schema.
Roughly 41 percent of voice search results came from Featured Snippets.
Voice search results are generally 29 words; however Google sources voice results

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