Google launches new effort to flag upsetting or offensive content in search

Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results.
“We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of Google’s senior engineers who is involved with search quality. “Demonstrably inaccurate information, however, we want to target.”
New role for Google’s army of ‘quality raters’
The effort revolves around Google’s quality raters, over 10,000 contractors that Google uses worldwide to evaluate search results. These raters are given actual searches to conduct, drawn from real searches that Google sees. They then rate pages that appear in the top results as to how good those seem as answers.
Quality raters do not have the power to alter Google’s results directly. A rater marking a particular result as low quality will not cause that page to plunge in rankings. Instead, the data

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Google Releases The Full Version Of Their Search Quality Rating Guidelines

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Google has just released the full version of their Search Quality Rating Guidelines, a 160-page PDF document, aimed at helping Google Search Quality Raters understand how to rate the search results they are testing.
Earlier this week, the October version of the document was leaked, as it was in 2008, 2001, 2012 and other times. Google did officially release an abridged version back in 2013 but has now decided to release the full 160-page version that was previously only available to these Search Quality Raters.
Google’s Mimi Underwood said that “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments.” She added, “The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.”
Underwood implied Google will keep the document updated over time, as they are constantly refreshing it “as search, and how people use it, changes.”
You can download the full version,

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