Monitoring web migrations: A checklist for moving from one site to another

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix any potential problem as they arise.
Besides establishing a relevant strategy to follow that include search engine optimization (SEO) best practices, here are the most important areas and steps to monitor during the web migration stages.  Be ready to identify any issues that could cause a negative impact, while also identifying opportunities.
Getting started
Start tracking your organic search visibility on the old and new web locations at least a couple of months before the migration takes place.  This will make it easier to identify any unexpected and inconsistent behavior when the change happens.

Old vs. new web crawling
Let’s start with the most fundamental aspects to

Search Engine Land Source

New Google Search Console may be rolling out for everyone now

Google seems to have just fully released the new beta version of the Google Search Console to everyone who has verified access to the normal Google Search Console. We expected it to roll out shortly, and now it has.
To see it yourself, go to https://search.google.com/search-console, and at the top right, you should be able to click on the “search properties” button to see your verified sites in the new beta.

You will still be able to access the old and current Google Search Console with a link at the bottom left of the interface. Google plans on continuing to port more features from the old version to the new one and improve existing features while adding new features over time.
Postscript: It appears that some Search Console users are still unable to see all their properties in the new beta, but it does seem most users do see most of their properties now. It may be still rolling out

Search Engine Land Source

Google Search Console beta adds 12+ months of data to performance reports

The new beta version of Google Search Console has now added over 12 months of historical data to the performance reports.
Here is a screen shot showing the options of date filters for the report, including last seven days, last 28 days, last three months, last six months, last 12 months and full duration:

Glenn Gabe of G-Squared Interactive also is able to see it in his beta Google Search Console reports:

On the first day of Christmas, Google gave to me… *12 months of data in the new GSC*!!
OMG, here we go folks. I’m seeing 12 months of data in the Search Analytics beta. I asked and I’ve been told I can share this screenshot.
Happy Holidays to all SEOs. :) pic.twitter.com/VhL5qsMlRW
— Glenn Gabe (@glenngabe) December 13, 2017

I suspect the “full duration” means Google will be showing even more than 12 months of data in these reports, although that is unconfirmed and unclear at this moment. We will keep you

Search Engine Land Source

Our ‘Ultimate Guide to Google Penalties’ launches today

Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discovering that your site has been penalized by Google.
A variety of factors impact rankings both positively and negatively — schema/rich snippets, links, and mobile user experience — to name just a few. Determining the precise cause of a sudden change can take some investigation, but when a site receives an actual penalty by Google, the webmaster is notified via Google Search Console.
Despite these notifications, Google penalty notices are the subjects of some of the most frequently asked questions at both our “Meet the SEOs” and “Ask the Search Engines” Q&A sessions at our search marketing conferences. What does this penalty mean? How do we respond? What actions do we need to take to get the penalty reversed? To answer those questions and provide a resource for readers to reference on an ongoing basis, we’ve partnered with

Search Engine Land Source

Google has invited more beta testers to the new Google Search Console

Yesterday, Google has sent out a new batch of invites to webmasters to try out some of the new features within the new beta Google Search Console. If you were invited, you should see in your Google Search Console dashboard for a specific property, a link to “try the new Search Console” at the top left.
Here is a screen shot of that link:

Google also sent email notifications to those invited yesterday that looked like this:

We were the first to uncover screen shots of the new interface and features in the new Google Search Console, and then Google added more details about what to expect in this beta release.
The new Google Search Console is aimed at giving users (a) more actionable insights, (b) better support of your organizational workflow and (c) faster feedback loops between you and Google, says Google.
The post Google has invited more beta testers to the new Google Search Console appeared first on Search Engine

Search Engine Land Source

20 of Google’s limits you may not know exist

Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into.
1. 1,000 properties in Google Search Console
Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps) to your Search Console account.”
2. 1,000 rows in Google Search Console
Many of the data reports within Google Search Console are limited to 1,000 rows in the interface, but you can usually download more. That’s not true of all of the reports, however (like the HTML improvements section, which doesn’t seem to have that limit).
3. Google Search Console will show up to 200 site maps
The limit for the number submitted is higher, but you will only be shown 200. Each of those could be an index file as well, which seems to have a display limit of 400 site maps in each. You could technically

Search Engine Land Source

Inside the new Google Search Console at SMX East

If you’re an SEO, odds are good that you live and breathe inside the Google Search Console every day. The good news is that Google is about to significantly upgrade the Search Console with an extensive redesign to better serve you.
As reported by Barry Schwartz on Search Engine Land, Google’s new Search Console will:

Provide more actionable insights
Offer better support of your organizational workflow, and
Enable faster feedback loops between you and Google.

Want to learn more about how Google interacts with your site and content or about its algorithms, ranking factors and other components of Google’s “black box?” Attend the AMA With Google Search session at SMX East, where Googlers – including members of the Search Console team – answer your questions about SEO and related issues. This popular panel is always lively and informative, and a great way to get direct answers from Google insiders.
Other deep dives at SMX East related to the rich features of the

Search Engine Land Source

3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website.
Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website.
In this column, I’ll explain how to read the report. I’ll also share a few simple strategies on how small business owners can use it to improve a website’s non-paid Google search results and website marketing in general.
How to read the Search Analytics report
To access the report, log into Search Console, and then click “Search Traffic” in the left-hand navigation. Search Analytics is the first report listed within this menu option. If you’re not able to access Search Console, it may be because you have to verify your website first.
The Search Analytics report enables you

Search Engine Land Source

Google Search Console average impression data change is not a bug, it is a reporting change

Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there.
It reads:
An incremental improvement in Google’s logging system now provides better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average positions. This change only effects [sic] Search Console reporting, not your actual performance on Google Search.
This came up yesterday when we reported that many webmasters were noticing changes in the average position metric starting after July 13.
This is not a bug, as we previously thought; it is, however, a feature change in how Google measures the data in the lower positions.
Google is clear to say that no actual ranking changes have occurred specifically around this report, but rather

Search Engine Land Source

Google Search Console may have a bug with the average position metric

The Google Search Console seems to have a bug in their Search Analytics report, specifically with the average position metric.
Many webmasters are claiming the average position metric in the search analytics report has taken a sharp dive since July 13. I have seen dozens of screen shots from webmasters showing proof of this decline, and I am able to personally replicate this in most of the Google Search Console profiles I have access to.
Here is a screen shot of the green line significantly dropping down; the green line represents the average position data:

So do not panic, many are seeing the same issue. We are trying to get confirmation from Google about this possible bug in the Google Search Console.
The post Google Search Console may have a bug with the average position metric appeared first on Search Engine Land.

Search Engine Land Source