Google May Add Structured Markup & Data To Ranking Algorithm

Structured data, structured markup and rich snippets have always been about helping Google and search engines understand your content and potentially lead to Google making your search result snippet richer, with the goal of increasing your click-through rate from the organic results to your page.
Google has said, time and time again, that these are not used in the ranking algorithm to make a Web page rank better. They have said that adding structured markup to your pages won’t directly lead to your page ranking better in the Google search results.
Well, that may change in the future.
Google’s John Mueller said in a Google Hangout this morning (at the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings as well.”
He said Google currently doesn’t use this for ranking purposes, but that over time, Google may indeed start using it. He went on to explain his rationale:
If we can recognize

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Google Now Supports Rich Snippets For Movie Reviews

Google announced they now support a new form of rich snippets and schema for “critic reviews.”
When you search for movies on desktop or mobile, you may see a new set of Knowledge Graph cards come up at the top of the Google results, with information from movie review critics.
Jonathan Wald from Google said:
With the recent launch of critic reviews in the Knowledge Graph, we’ve leveraged this technology to once again provide publishers with an opportunity to increase the discoverability and consumption of their reviews using markup. This feature, available across mobile, tablet, and desktop, organizes publishers’ reviews into a prominent card at the top of the page.
Here is a picture:

Google said this feature is currently live for movies, but they hope to expand it for TV shows and books later this year.
To markup your web pages to support these critic reviews, you can review these technical guidelines on the proper schema required.
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