10 facts about rich results that all SEOs should know

As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results.
As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information in the form of pictures, review stars and so forth.
Below, I’ll cover everything you need to know about rich results going into 2018.
1. Structured data is generally used to obtain rich results
Structured data is coded within your page markup and is used to provide information about a page and its content. In addition to helping Google better understand your page content, structured data is also used to enable rich results.
Although not all structured data leads to a rich result, marking up content with schema.org structured data (commonly called “schema markup”) can certainly improve your chances of obtaining a rich result in SERPs. Certain kinds of schema markup, such as

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8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.
As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.
1. The rise of SERP features
Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings.
And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all

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How machine learning levels the SERP playing field

We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with a graphic that stated, “Bing. The best place to Google something.”
For the most part, however, the digital marketing sphere has been a fairly competitive landscape, though there were exceptions to this maxim. Established brands frequently dominated top SERP positions because of long-standing trust, fresh domains had to wait their turn in line, and black-hat SEO allowed webmasters to game the system and deliver high rankings for thin content. A decade ago, SEO agencies and webmasters could apply simple heuristics and buzzworthy keywords to rank content regardless of its utility to user intent or actual quality.
The Hummingbird update and subsequent rollout of RankBrain changed all of these notions

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Google publishes new FAQ on job search postings for webmasters

Mariya Moeva from Google posted a new and helpful frequently asked questions document in the webmaster help forums around the new job search functions in Google.
Google is encouraging webmasters to mark up their job listings so that Google can show them in web search for job-related queries. Yesterday, Google published this helpful FAQ around this topic.
Here is a copy of the FAQs for job search postings for webmasters:
Q: Why aren’t my jobs appearing in this feature? As with any other structured markup feature in Search, having markup doesn’t guarantee appearing in the Search results. To debug any issues that are related to the markup implementation, go through the following:

Validate the markup in the Structured Data Testing Tool.
Check that your sitemap has been crawled and does not contain any errors. Sitemaps need to be accurate and correct in order to be processed.
Go through your Rich Card Report in Search Console to check if there are any potential issues

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Google announces similar items schema for image search on mobile

Google’s image search results on the mobile web and in the Android Search app are now showing “similar items” — i.e., if you’re looking at “lifestyle” images and click on one that you like, Google may show you additional product images from places where you can buy the item(s).
Julia E, product manager on Google Image Search, announced on the Google search blog that you need to use schema.org product metadata on your pages and schema.org/Product markup to make sure your products are eligible for inclusion on these image results. Specifically:

Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items.
Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup,

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Google Rich Cards expand to local restaurants and online courses

Google has announced they have added two new flavors of rich cards for their search results, local restaurant and online courses.
You can see these richer search results by searching for [best New Orleans restaurants] and [leadership courses], for example. These rich cards are contain a new user interface, such as “carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses,” Google added.
Here are screen shots of these two types of new rich cards:

And if you go with AMP HTML for the these two new verticals, Google said it will bring a faster user experience. Google does recommend AMP here but says it is currently not required. Here is a screen shot of how that experience is with AMP:

Google updated their technical documentation around implementing these rich cards, which some spotted the other week.
You can access these technical documents over here.
The post Google Rich Cards expand to local

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What’s new with markup & structured data

Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage.
For that reason, people refer to this type of data as “Linked Data” (similar to the way that the World Wide Web links billions of documents together).
At June’s SMX Advanced, Aaron Bradley did an awesome job in his presentation, “What’s New With Structured Data Markup?,” providing a detailed update of what’s going on in this area.
If you’re interested in a really detailed timeline of all the major happenings in the world of structured data markup, you can get access to that here.
The overview
In the SEO world, the most common form of structured data we speak about is Schema.org. This is because it’s a standard that was developed by and for search engines.
It’s stable, reliable and extensible. For

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Google launches rich cards for movies and recipe websites

Google has announced their next step to rich snippets, the way webmasters can markup their pages to richen up how Google displays their pages in their search results. They are calling it Rich cards.
Rich cards are very similar to rich snippets but use a card carousel feature with a higher resolution image to improve the searcher’s experience.
Here is a photo comparing the three:

Google said rich cards are currently only available for recipes and movies sites, and use structured markup around those recipes and movies formats. They are only being shown in mobile search results in English for google.com for now. Google hopes to expand it both to more types of sites and more users in the future.
Google has updated their developer site with more documentation and examples to help you learn this new format.
Plus they added a rich cards report in the Google Search Console. It has indexing rates and error reporting to help you

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Google Launches Live Label In Carousel For Live Blog Publishers

Google announced that the red live label Google was testing over a month ago has gone live in the form of live blog schema.
Google is now allowing publishers to mark up their content with this live blog schema, in order to communicate to Google that the content is a “live blog” format. Google will then reserve the right to display the live label on the content in the publisher carousels section.
Google said this is available today for publishers, saying, “We are making the markup that powers these live blog carousels publicly available.” Publishers interesting in exploring this can review the live blog schema. The Guardian, the Washington Post, The Telegraph and platform provider ScribbleLive are already participating in this.
Here is a GIF showing it in action:

The post Google Launches Live Label In Carousel For Live Blog Publishers appeared first on Search Engine Land.

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A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

You have probably heard that leveraging schema markup (or other kinds of structured data) can help increase search engines’ understanding of your site’s content, as well as enhance search visibility via rich snippets, featured snippets and Knowledge Graph results. Structured data is a great way to create more search engine-friendly signals, which can indirectly impact search rankings.
Google’s John Mueller recently stated that the search engine giant may add structured data markup as a ranking factor. So it is definitely worth the effort to implement schema markup on your website, as this is becoming more important to Google.
However, it can be confusing at times to determine which schemas you should use on your website. There are many, and determining which ones to use can be difficult. Below, I have listed a breakdown of which schemas might be used by specific website types. Some can be used across all sites.
All Sites
The following schema markup types can and should be used across all different site types.

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