Google says no algorithm changes in new deal to demote pirated content in UK search results

The UK Intellectual Property Office announced what they call a “landmark agreement” between Google and Microsoft Bing for “reducing the visibility of infringing content” in the UK search results by June 1, 2017. But Google tells Search Engine Land that they are “changing nothing today as a result of the announcement/code of conduct.”
Google already has a Pirate algorithm that is in place to deal with DMCA complaints and other forms of pirated content in the search results. So when we heard this announcement, we asked Google if they are changing this algorithm or putting a new one in place. Google explained that the “Voluntary Code of Practice” that was agreed to here will test to make sure the measures both Google and Bing are taking are successful in keeping bad content out of search results.
Google seems to already believe that their algorithms are indeed doing a good job keeping such content out of their search results.
There likely

Search Engine Land Source

9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned?

The SEO world erupts into hysteria whenever Google rolls out another algorithm update. With most algo updates, we know what we should do: better content, fewer keywords, higher quality links, unoptimized anchor text, etc.
However, when it came to Google’s Pirate Update back in 2012, which was designed to algorithmically penalize pirate sites, we weren’t quite sure what to do. Was this just a slap on the wrist for pirate sites, or are there lessons that all SEOs and marketers could learn?
Now, several months out from Pirate’s most recent update, I want to take a look at the impact and make sure we understand what’s going on.
Piracy’s History As A Search Issue
First off, for all you algo alliteration fans, “Pirate” starts with a “P.” Unlike penguins, pandas, and pigeons, however, the term “piracy” is more intentional and less abstract.
Piracy is a major problem. Although companies like Warner, Sony, and Disney aggressively fight piracy, they’ve had little success in defeating the biggest culprit

Search Engine Land Source

Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story

Last October, Google promised that it was stepping up efforts to fight online piracy of TV and movie content. A new ranking algorithm would downrank illegitimate sources. New ad and “Knowledge Graph” units would direct people to legitimate sources. Six months later, the launch of the latest season of HBO’s Game Of Thrones TV series shows that Google is doing well in some respects but still has more work to do in others. The same is true for Microsoft’s Bing search engine.
Game Of Thrones is a useful case study because of its past history of being one of the most pirated shows online. A key factor has been that many people have had no legitimate way to purchase the most current season online. HBO Go provides this but only to those with HBO already through cable subscriptions. As a result, those without cable might dig deeper into the search results, seeking episodes from the current season, legitimate or not.
This season is

Search Engine Land Source