How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up.
Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate.

Yet for most SEO professionals, not much has changed in the way they optimize content for this new way to search. Now is the perfect time to pay attention to voice search and to start incorporating SEO strategies that can increase your chances to show up in voice results.
Gary Vaynerchuk agrees. From his book, “Crushing It”:
It’s called Voice-First, and anyone currently building a personal brand needs to learn about it fast and early. Its platforms are the equivalent of yet-to-be-discovered Malibu beachfront property, much like Twitter in 2006, Instagram in 2010 and Snapchat in 2012.
Voice search and personal voice assistants like Siri, Cortana, Google Assistant, Google

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Google’s Page Speed Update does not impact indexing

Google’s Page Speed Update won’t impact how Google indexes your mobile or desktop content; it will only affect how the mobile pages are ranked in the Google mobile search results. To be clear, indexing and ranking are two separate things, as Google explains clearly in the How Search Works portal.
We are covering this again because there appears to be some confusion around the Page Speed Update and whether it will impact indexing. Both John Mueller and Gary Illyes of Google chimed in to explain that this specific algorithm will have no impact on indexing.
Here are those tweets:

The mobile speed update affects only ranking in mobile search results; it’s independent of the indexing.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 31, 2018

Why would indexing be related to speed? (I’m kinda confused how this was connected, wonder if we need to update something on our side to make it clearer)
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 31, 2018

Slow pages can get into the index.

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FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages

Google has just announced its latest algorithm update, named the Speed Update, that will be launching in July of this year. We asked Google several questions about this update, including how this impacts desktop pages, whether pages with AMP URLs but slow canonical URLs will be impacted, if webmasters will get Search Console notifications and more.
Here are the questions and answers from a Google spokesperson:
1. Are you still going to be using the desktop speed factor for the desktop index?
Correct, no changes to announce for desktop.
2. With the mobile-first index, will desktop rankings use mobile page speed and not use desktop page speed?
No, this change is about the mobile search results. As mentioned in our mobile-first indexing blog post, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
3. What about the sites that get the “unavailable”

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Smart speaker sales grew 103% last year

The latest in a growing number of studies on voice search and virtual assistants, Adobe Digital Insights (ADI), found that sales of “voice assistants” (let’s assume that’s smart speakers) grew roughly 103 percent in Q4 vs. a year ago. Most of these sales (79 percent) took place in the fourth quarter (lots of gifts).
Data from ADI and other third-party analyst firms justify the assertion that smart speakers became the fastest-selling consumer technology last year, dramatically outpacing wearables and VR.
ADI’s analysis is based on retail sales data and a survey of more than 1,000 US consumers. According to the study, more than 50 percent of consumers who own smart speakers use them at least daily, with 22 percent saying they also shop using voice commands.
Source: Adobe Digital Insights (2018)
Nearly three-quarters (72 percent) of respondents, according to ADI, now consider voice recognition capabilities to be “good.” With only 4 percent saying they’re “poor.” In addition, only a minority of

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Looking back at 2018 in search: A time traveler’s year in review

Greetings from the future! I’m writing to you from January 2019. Since search is such a dynamic space, with every year bringing unexpected developments, I thought it would be helpful to use my knowledge as a denizen of the future to give you a glimpse into what’s to come in 2018. So for you, this is a look forward — but for me, it’s a year in review. And let me warn you, you’d best buckle up!
(Let’s get the obvious out of the way first: Sorry folks, I can’t tell you which cryptocurrencies take off, as I promised some guy named Doc Brown I wouldn’t, but I can say that AI-investment programs sure do a number on it.)
The top stories in search in 2018
The big question for Search Engine Land readers, of course, is, What the heck will happen in search in 2018? Obviously, I can’t cover everything, but here are the top stories that will make

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Google says Assistant now on more than 400 million devices

Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers.
What we don’t get from the post is how many Google Home, Mini and Max speakers were sold in 2017. Four hundred million is a massive number but it’s going to be mostly Android smartphones. If Google were really psyched about the Home figures it would have called them out specifically.
We can make a crude estimate of how many Google Home devices there are in US households. Based on a review of data from NPR, Strategy Analytics and Consumer Intelligence Research Partners, it appears that Google Home has roughly a 25 percent share of the US smart speaker market. Specifically, Strategy Analytics estimated that Google’s share of Q4 smart speaker sales was 24 percent.
Walker Sands (“Future of Retail 2017“),

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Report: Google exploring sale of Zagat reviews

According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp.
At the time Google needed local reviews content to better compete in local search with rivals such as Yelp, TripAdvisor and others. Marissa Mayer was responsible for the acquisition. Less than a year later Mayer became Yahoo’s CEO.
The Reuters report says, “Google has held informal talks in recent months with multiple companies about offloading Zagat . . . Any deal would likely involve the Zagat brand name and website . . .”
Whether the sale will actually happen and any potential purchase price are uncertain. If Zagat did sell it almost certainly would fetch less than what Google paid for it. Its brand has undoubtedly declined in value during the nearly seven years Google has owned and managed it.
Google clearly

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Have a question about Will Ferrell? Google may show you a video response directly from him

Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question.
“When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch,” according to Google’s The Keyword blog.
Google has taken the most often asked questions about a select number of celebrities and had the celebrities record their answer so that they can now be served up for mobile searches related to the query.
The new feature is currently only available in the US and only works on mobile. It also applies to a very select list of well-known personalities. Google says it is piloting the feature with self-recorded video answers from the following list of celebrities:

Priyanka Chopra
Will Ferrell
Tracee Ellis Ross
Gina Rodriguez
Kenan

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The lowdown on driving app downloads with Universal App campaigns

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs.
Whether you’re starting UACs for the first time or are looking to get the most out of existing UACs, here are some best practices that I’ve discovered from talking with a bunch of other Googlers.
Getting up and running with UAC
The first key step is defining your goal. You’ll need to set a target based on one of these key performance indicators:

If you care about different metrics in different situations, create separate campaigns for each desired outcome.
From there, you’ll need to set up a few more items:

A daily budget. When you’re driving installs, this should be your target CPI multiplied by the number of daily installs you want (shoot

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches.
“When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows you to compare reviews, prices and other specs, side by side,” writes Google product management director for Google Shopping, Jennifer Liu on Google’s The Keyword blog.

Google says it has added a “newer model available” label to tech-gadget product listings so searchers know if they’re browsing the most recent version of tech products.
According to the announcement, Google’s recently redesigned mobile shopping experience has helped bring more product information to the forefront with features like a “Quick View” button in Google Shopping ads that lets users preview detailed product information.
Google also noted its recent knowledge panel updates that quickly surface product photos, videos, reviews and

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