With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for mobile search visibility.
Google’s mobile-friendly algorithm update, released in April 2015, gave a boost in mobile search results to pages with good mobile user experiences. Along those lines, Google has sought to increase the visibility of app content within mobile search results through app indexing. Thus, it’s key to have a strategic approach to our mobile optimization efforts — both on our websites and apps.
The now more mature mobile web and app optimization tools make this analysis possible, and straightforward, too. For example, some of the tools that I use (which I’ll be discussing in this post) are as follows:
For cross-web-app mobile competitive analysis: SimilarWeb.
For mobile app analysis: Mobile Action, SearchMan, SensorTower and AppTweak.
For mobile web search analysis: SEMrush, SISTRIX, OnPage.org, SEOmonitor and URL Profiler.
Use the tools above (or your preferred alternatives) to answer the following mobile web and app search-related questions — doing so will help you identify more opportunities and potential, as well as establish an effective optimization strategy:
1. Which Are Your Industry’s