5 local search tactics your competitors probably aren’t using

Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive.
So, what can you do to outrank your local competitors down the street, especially when you’ve all got the basics down? One approach is to use local SEO tactics that your competitors may not know about or aren’t using. Here are five local SEO tactics you can implement to help get ahead of your competitors.
Google Posts
First, every local business should claim their Google My Business (GMB) listing. It’s a must-do. Non-negotiable. If you don’t claim your Google My Business listing, you essentially don’t exist online! (Okay, that’s an exaggeration — but not claiming your GMB listing will significantly diminish your chances of showing up in local search results.)
Of your competitors who claim their Google My Business listing,

Search Engine Land Source

Google Posts can now be automated with new API support

Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names.
In version 4.0 of the API, Google noted that “you can now create Posts on Google directly through the API.” The changelog include a bunch of other features, but the Google Posts is the most notable.
Technically, this can enable third-party developers and tool designers to automate a lot of the posting in the Google Posts interface, similar to the way brands manage their social accounts with Twitter, Facebook, LinkedIn and others.
As Mike Blumenthal said, this is limited to “business[es] with fewer than 10 locations.” Blumenthal says Google appears to be testing support for chains with more than 10 locations.
It will be exciting to see which third-party tools add support for Google Posts

Search Engine Land Source

12 things to know to succeed with Google Posts

Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like on mobile:

I’ve been testing this feature for a while (one of the perks of being a Top Contributor) and have made several observations that I wanted to share. I collaborated with local search expert Mike Blumenthal and came up with the top things you need to know to get the most out of Google Posts for your SMB.

Make sure you track click activity with UTM codes. Since Google posts don’t integrate naturally with Google Analytics, it’s hard to get any insights beyond the standard number of views and clicks Google provides inside the Google My Business dashboard. By creating a custom URL to use

Search Engine Land Source

Google Posts are removed after 7 days, with one exception

Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events. Event-based Google Posts are removed after the event date.
A Google spokesperson told us, “Posts enable merchants to share timely, relevant updates on Google Search and Maps. To ensure that posts are timely, they’re removed from the default view after seven days (or when the event date the post referenced has passed). However, a historical view of posts is shown under the Posts tab on mobile.”
Google Posts recently went live to most Google My Business customers. It enables these businesses to share timely messages to their customers, which show up in the local panel on web search and Google Maps.
Brodie Clark from optimising.com.au shared a screen shot of a notification Google sends to notify businesses that the Google Post will expire:

This information about when Google Posts expire is

Search Engine Land Source

Google Posts now live for all Google My Business users

Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform.
Google just announced the rollout late this afternoon. A couple of weeks ago, the company moved Google Posts into GMB, and that is where you can access it now — on both the desktop and the Google My Business Android and iOS apps.
Go to your GMB account and click on “Posts” on the left-side menu when you are in your Google business listing. You can also access it by clicking here.
You should see a screen that looks like this:

When writing a post, you are given several options: upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.” Here is a screen shot of that interface:

Google says this give businesses the ability to:

share daily

Search Engine Land Source

Google Posts for small businesses moves to Google My Business

Small businesses that are in the Google Posts program can still make use of the experimental service, but the location of that feature has shifted to within the Google My Business area.
Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names.
Google confirmed the move to Search Engine Land earlier this week, and @maulikpanchal tweeted an example of the new location:

Google is testing new design for post in Google My Business page @rustybrick #Google #NewLook #ux #GoogleMyBusiness pic.twitter.com/V8i2ltAq5E
— Maulik Panchal (@maulikpanchal) June 9, 2017

Although Google has been recently expanding Google Posts to more and more businesses, organizations and people, Google says it is still not open for businesses that weren’t already invited into the program. Google did say that they do hope to expand it to more over time and promised an update to come soon.
We will keep you posted on

Search Engine Land Source

What Google’s experimental content podium means for SEO

Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic.
We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out. This new platform seems to have some social elements to it, though it is very different from a social network.
On the official site for this platform, Google states the following:
Every day millions of people search on Google, many of whom are looking for information about prominent individuals and organizations. Now we’re experimenting with a new way for users to hear directly from select entities they’re searching for on Google.
Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to

Search Engine Land Source