Our ‘Ultimate Guide to Google Penalties’ launches today

Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discovering that your site has been penalized by Google.
A variety of factors impact rankings both positively and negatively — schema/rich snippets, links, and mobile user experience — to name just a few. Determining the precise cause of a sudden change can take some investigation, but when a site receives an actual penalty by Google, the webmaster is notified via Google Search Console.
Despite these notifications, Google penalty notices are the subjects of some of the most frequently asked questions at both our “Meet the SEOs” and “Ask the Search Engines” Q&A sessions at our search marketing conferences. What does this penalty mean? How do we respond? What actions do we need to take to get the penalty reversed? To answer those questions and provide a resource for readers to reference on an ongoing basis, we’ve partnered with

Search Engine Land Source

How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts Links”

Every self-respecting search engine optimization (SEO) professional wants backlinks because they help improve a website’s search engine rankings. However, not all backlinks are good. Some can actually get you into trouble with Google. When that happens, you’ll need a recovery plan.
In this article, we’ll look at bad backlinks and how you can recover from them so that your website will still rank. This article looks specifically at a manual action known as “Unnatural Links to your Site — Impacts Links.”
But first, let’s give a little more background information for those who are new to this topic.
Bad Backlinks
Practitioners of spammy SEO will often employ sneaky methods to build backlinks in an effort to trick the Google algorithm into thinking that the site deserves a high place in the SERPs. Alas, the good folks at Google are not so easily fooled.
When Google has determined that your site has spammy backlinks pointing at it, it’s going to be placed under a manual action.

Search Engine Land Source