For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up.
Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate.
Yet for most SEO professionals, not much has changed in the way they optimize content for this new way to search. Now is the perfect time to pay attention to voice search and to start incorporating SEO strategies that can increase your chances to show up in voice results.
Gary Vaynerchuk agrees. From his book, “Crushing It”:
It’s called Voice-First, and anyone currently building a personal brand needs to learn about it fast and early. Its platforms are the equivalent of yet-to-be-discovered Malibu beachfront property, much like Twitter in 2006, Instagram in 2010 and Snapchat in 2012.
Voice search and personal voice assistants like Siri, Cortana, Google Assistant, Google