3 ways to revitalize your digital marketing program

One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy.  With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest.
But often after continued success, marketers face the dreaded performance plateau.  Here are three go-to strategies to try when you find you are stuck with wheels spinning in neutral.
Never underestimate the importance of UX testing
Even a small boost in conversion rate can make an enormous difference in results for a program. Not only does it have potential to boost top line revenue, but it can have a significant impact on bottom line results.
Most marketing leaders find making the business case for user experience (UX) improvement work a slam dunk as minimal gains result in significantly increased revenue. However, it is often easier to preach the importance of testing and focusing on the user than to actually

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6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears.
It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers. There’s just as much opportunity to optimize your return on investment (ROI) improvements if you know the right strategies.
Let’s dig into the following pay-per-click (PPC) tactics so you avoid situations like this one and learn how to maximize your advertising efforts on Valentine’s Day.
Is advertising on Valentine’s Day worth it?
Look, people aren’t only looking for flowers, chocolates and cute cards on Valentine’s Day; there are plenty of people who want to spend the day out treating themselves, reserving a nice day at the spa or grabbing a drink with friends. Using Google Trends and the Keyword Planner, we see there is a market

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