How to sync your keywords and ad labels with an AdWords Script

The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads or keywords is a task we wouldn’t wish on anyone.
We’ve all been there: You make a bid adjustment, label some keywords in an ad group to reflect this change, and then when looking at ads within that same ad group, you can’t see the labels. So you set about the mind-numbing chore of copying labels from entity to entity.
Because we feel your pain, my company created a script to solve your labeling issues. It will copy labels within an ad group from ads to keywords or vice versa. And best of all, it’s free!
The script
I have outlined the script code below. Copy the code below into a new blank script in the AdWords Bulk Actions area, and then change the options at the top as I’ve described here.
Script outline
Fill in label names with the names of the labels

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AdWords Scripts now available in new AdWords interface

AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts.
Here are some of the key changes:

See up to 500 script logs per page and filter by date.
See a more precise time when a script will run.
See who added a script to the account.
Filter scripts based on name or who created it.
Duplicate existing scripts.

You can find scripts in the three-dot menu, under the Bulk Actions section. If you go there from your MCC account, you’ll find your MCC-level scripts and, if you access the page from within an account, you’ll see the scripts you’ve set up for that account.
Scripts are now available in the new AdWords interface.
Google shows 10 scripts by default, but there’s a new option that lets you see as many as 500 scripts on one page. For heavy script

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This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides.

Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate their workflow. After talking with advertisers, we found that many share scripts output through slide decks, and this involved a manual step of copying AdWords data into the presentation. So we worked hard to integrate Slides API directly in Scripts to allow advertisers to automate the entire process.”
I feel I’ve been saying this a lot lately, but here’s yet another new capability from Google that can help us with PPC reporting. And considering the amount of time the average account manager spends preparing reports for stakeholders, any new technology that has the ability to automate some of this work is worth looking into.
So, let me show you how

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Attack of the clones: Here’s a script to fight duplicated ads

You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords.
Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded text ads (ETAs) instead of one.
Suddenly, you’ve got multiple ads that are exactly the same. That means your ad testing isn’t working right, because the traffic isn’t being served evenly between the different ad variants; instead of an A/B test, it becomes an A/A/B test. Even if your testing works, the data is split out between the doppelgängers (that’s German for “ghostly twin,” or something).
On top of this, it’s adding needless complication to managing your account. If you’re labeling up different variants, you might catch one but not the other. If you want to pause ads and

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This script automates adding any AdWords data to a Google spreadsheet

If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished.
The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the most timing-consuming aspects of their jobs. I know it’s not exactly a scientific study, but I found the results fascinating anyway. Here’s what the board looked like:
The orange arrows highlight each note that said “reporting” was the most time-consuming PPC task.
Meetings are another time-consuming task people added to the board several times — but I’m not going to help you fix that with a script, so let me focus on reporting, a topic I’ve covered several times in recent posts here.
When it comes to reporting, you should really try to produce something that gives the stakeholder the data and insights they need, but in such a way that

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Here’s a script to stop ads from showing next to offensive videos

At SMX West a few weeks ago, I was a panelist for the session, “How to Find, Hack, and Build Great Scripts.” I found one of the scripts presented by my co-panelists so interesting I decided it might be worth sharing with everyone here.
This script helps identify low-quality videos on YouTube that are monetized using your video ads. Specifically, it finds videos that have a high ratio of dislikes to likes, indicating it may be content that you’d rather not associate with your brand.
This script uses Google’s newest addition to AdWords Scripts — support for video campaigns — along with one of the advanced APIs for pulling YouTube statistics to solve the problem.
Low-quality video placements
As reported by The Guardian and several other news outlets, Google lost a lot of big brand name advertisers after a recent uproar about ads appearing alongside content promoting extremist and hateful viewpoints.
Unlike ads on search results pages, where we know the ad is appearing

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Here’s a script to help manage bids by keyword match type.

Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword.
To execute the strategy properly, bids for each match type need to be kept at a certain level relative to the other match types. For example, if the exact match keyword’s max CPC is $1.00, the advertiser may want to bid 80 percent (or $0.80) for phrase match and 60 percent (or $0.60) for broad or modified broad match.
This is called “tiered bidding” or “stacked bidding.” There’s some debate about the merits of the strategy, but ultimately, I believe every advertiser should be able to test it if they want. Since my job at Optmyzr is to give people technology to streamline account management, I wrote an AdWords Script that will check if your bids are following the expected bidding tiers.
Why you should

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Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date

Even with expanded text ads, there’s still always more information you want to show searchers. That’s why we use ad extensions: callouts add extra info, sitelinks add extra info and links.
But the extra info — and the extra links — may change over time. Maybe you want a callout saying your minimum price, or how big your range is. That’s not going to stay the same over time. Or maybe you want sitelinks to be topical. There’s not much point giving a link to Valentine Gift Ideas when it’s April, or Barbecue Accessories when the weather’s bad, or Freshly Baked Hot Cakes when you’ve just sold out.
AdWords has ad customizers and ad params for constantly updating ad text, but nothing for updating extensions. So Brainlabs (my employer) came up with a two-part solution that we like to call dynamic ad extensions: a Google Sheet to define the sitelinks and callouts with variable placeholders, and the variables to insert

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Confirmed: New AdWords interface rolling out to more users

In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Yesterday, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today, Google has confirmed that the interface is rolling out to more AdWords users.

Yatin Mulay of Zen Online Marketing logged on to see the above new tab-less interface (with data redacted). He went on to state that some features were hard to find in the new interface and that it was a “radical” change.
In regard to the new interface surfacing, a Google Representative has confirmed that the interface is rolling out to more users. Previously, Google has stated:

Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all

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Google remarketing lists for search ads make their way to Google search partners

Fan of Google’s Remarketing lists for search ads (aka RLSAs)? Good news, the popular retargeting option is now available for Google Search Partners. RLSAs allow marketers to customize their search campaigns to people who have previously visited their site. This targeting can allow advertisers to leverage non-traditional keywords by hitting a specific Audience familiar with the brand.
To turn this feature on, head to the campaign settings tab, and be sure to click on “Include search partners”:

Once it’s turned on, you’ll cast a wider retargeting net, potentially reaching out across the entire Search Network. For more information on how Google Search Partners can work for you (or work against you), don’t miss our columnist post by Andy Taylor, Google Search Partner Network: Friend Or Foe?, or see the official Google post on Google+.
The post Google remarketing lists for search ads make their way to Google search partners appeared first on Search Engine Land.

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