The eerie future of AdWords targeting

“OK Google, tell me how creepy things are going to get.”
How would your 2006 selves respond to our advertising toolbox of today?

You can target ads to people based on their income level who are also currently at the airport with advanced geotargeting!
You can follow your potential customers around with the very products they looked at but decided not to buy with dynamic remarketing.
You can trigger ads to people based on what they say inside their emails with Gmail Ads.

Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago.
With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time to ask: What’s next? What will be the new norm of 2026?
Since 2001, Google (and now its holding company, Alphabet) have acquired about one tech company per month. Some, like YouTube, have gone from media storage companies to cultural cornerstones under Google’s wing.

Search Engine Land Source

Sundar Pichai Appointed Google CEO As Google Becomes Division Of Alphabet Inc.

In a totally unexpected development this afternoon, Google announced that it had formed a new holding company, Alphabet, Inc. and that Google would be a wholly owned subsidiary of that entity. In addition, Google co-founders Page and Brin will become CEO and President of the new company, respectively, turning over daily control of Google to Sundar Pichai, who will become the new CEO.
As explained in a companion post at Marketing Land, Alphabet Inc., will consist of the following entities:

Calico
Fiber (internet access)
Google (Search, Maps, YouTube, Android, Ads, Apps)
Google Ventures (VC investing)
Google Capital (investment fund)
Google X (auto-driving cars, Google Glass, internet by balloon, moonshots)
Life Sciences (the glucose sensing contact lens people)
Nest (smoke alarms, home camera, thermostats & connected home devices)

There’s a good deal of head scratching going on right now around the internet. However it appears to be an effort by Page and Brin to remove themselves from daily Google operations and focus on a wider range of projects at a higher level. Page said this

Search Engine Land Source