Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?

Search Engine Land has learned about a new “Facebook Professional Services” area on Facebook, where the company appears to be taking direct aim at local search companies like Yelp and Google by offering listings of local businesses and services, complete with user reviews.
The new feature is desktop only and hasn’t been announced by Facebook. We were tipped to it by Sreedev Sharma, who wrote a short post about the feature. Here’s what you’ll find:
Visitors to Professional Services are presented first with a page that has their current location preselected. Searches can be made within that area by typing into a dialog box that serves up business categories, like plumbers, dentists, photographers, beauty salons, pharmacies, pizza places and so on.

The roster of categories is extensive. Down the page, there are at least 85 business types in an “Explore other services” section and there are even more possibilities exposed by suggestions that appear when you start typing into

Search Engine Land Source

Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App

Facebook has long opened up some of its walled garden to Google, in order to gain Google traffic. Now Facebook is stepping up its search engine optimization game by implementing Google App Indexing to ensure it continues to get that traffic as the shift to mobile continues.
Facebook Loves Google Traffic
Facebook has allowed Google to index some of its content going back to at least 2007, when Facebook profile pages were opened up to Google and other search engines. “Indexing” means that Google can read all the content on these pages. In turn, when people search, these pages might appear in Google’s search results.
This indexing — known so well to search engine optimization (SEO) professionals — has benefits to both Google and Facebook. Google has more content that might satisfy what people are searching for. Facebook gets traffic from Google for free.
Over time, Facebook has opened up more of the content is has to Google, such as Facebook Comments in 2011. The

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Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant

Facebook wants to be your digital assistant. The social network today announced it is testing a Siri-like personal assistant called M.
The service is a blend of artificial intelligence — similar to that which powers Apple’s Siri, Google’s Google Now and Microsoft’s Cortana — and human input, and Facebook believes that combination will make M better than its rivals. Like Siri, M will be able to give recommendations about the best places to dine in a city or help people pick a gift for a friend, but M will also be able to complete tasks such as making a restaurant reservation or having the gift delivered.
Facebook’s VP of messaging products David Marcus announced the test in a Facebook post this morning:

Today we’re beginning to test a new service called M. M is a personal digital assistant inside of Messenger that…
Posted by David Marcus on Wednesday, 26 August 2015

 
Marcus’s post was short on details about how M will work, but

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Using PPC Marketing to Make Content Go Viral: Here’s How It Works

Last year around this time, I wrote a column showing marketers how you can move beyond newsjacking and actually make the news, instead.
Well, another year has passed, and this lightning-speed evolution we’re seeing in people-based marketing has uncovered a whole new world of possibilities for making content go viral. You don’t have to spend hours researching and pitching publications, crossing your fingers and hoping for a bite. When you make the news, you can intentionally amplify it more than ever before, earning your company a ton of PR, website traffic and valuable backlinks in the process.
I’ve been using PPC marketing for PR and content promotion with great success, and I am going to show you how a minimal investment in it can generate huge wins for your campaigns.
What Is People-Based Marketing?
People-based marketing, identity targeting… it’s all based on drilling down into audience segments to the point where you can almost target specific individuals with your ads.
Correction: You

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