Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?

Search Engine Land has learned about a new “Facebook Professional Services” area on Facebook, where the company appears to be taking direct aim at local search companies like Yelp and Google by offering listings of local businesses and services, complete with user reviews.
The new feature is desktop only and hasn’t been announced by Facebook. We were tipped to it by Sreedev Sharma, who wrote a short post about the feature. Here’s what you’ll find:
Visitors to Professional Services are presented first with a page that has their current location preselected. Searches can be made within that area by typing into a dialog box that serves up business categories, like plumbers, dentists, photographers, beauty salons, pharmacies, pizza places and so on.

The roster of categories is extensive. Down the page, there are at least 85 business types in an “Explore other services” section and there are even more possibilities exposed by suggestions that appear when you start typing into

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