3 behavioral stats for retailers to supercharge your holiday strategy

What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently.
At the company I work for, Salsify, we analyze aggregate retail search activity, and we’ve discovered it grows more widely distributed during the shopping period leading up to the holidays. We’ve recently conducted research (registration required) on the keywords that shoppers use around the holidays and we’ve identified important opportunities for brands to expand their keyword lists. Leading brands are also dramatically boosting the pace of their product content updates to capitalize on the opportunity throughout the season to win market share.
Let’s run through the top three takeaways from our study:
1. The 2016 holiday season drove a 30 percent increase in the number of top retail search terms —

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Nailing down ads for the holiday season

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial.
Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the right foot, you need to centralize your merchant feed, plan on making foundational optimizations, analyze your historical and competitor promotions, but most importantly, diversify your paid media shopping mix.
By creating diversification within your paid media shopping campaigns, you will positively impact your holiday ROI and set up a framework for future e-commerce growth.
Consider the following paid media tactics to be more effective and successful as an online retailer.
Capturing demand through PLAs and Google Shopping
Google Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained popularity in 2011, they’ve evolved to be prominent

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