Enterprise SEO and cross-channel performance: Activation and integration

In 2018, more and more enterprise brands are beginning to build their marketing technology stacks.
In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO).
Intelligent marketers are utilizing these trends and building integrated marketing frameworks to provide marketing benefits far beyond the organic channel. Early adopters of these smart SEO and content frameworks are successfully implementing optimized content in paid search, email and social media campaigns and utilizing SEO insights to drive cross-channel performance.
Many enterprise brands still struggle to make their regular content highly visible in organic listings on search engine results pages (SERPs). The core challenge of marketers today is something I like to call “content congestion” — the deluge of articles, blog posts, social posts, emails, videos, glossaries and other types of content vying for customers’ attention online.
Building intelligent and smart content frameworks provides something akin to a fast lane: It packs SEO and mobile-friendliness best practices into

Search Engine Land Source

Google Image Search removes View Image button and Search by Image feature

Google has removed the View Image button and the Search by Image feature when viewing an individual image within Google Image Search. Google announced this change on Twitter, saying:
Today we’re launching some changes on Google Images to help connect users and useful websites. This will include removing the View Image button. The Visit button remains, so users can see images in the context of the webpages they’re on.
The Search by Image button is also being removed. Reverse image search *still works* through the way most people use it, from the search bar of Google Images.
This seems to be in direct response to the concession Google made with Getty Images a few days ago around helping reduce copyright infringement through the popular search engine.
Here is how the feature looked before the change:

Here is what it will look like when this fully rolls out:

Also, notice how the “copyright” disclaimer is more visible within the search results.
Here is Google’s tweet:

Today

Search Engine Land Source

Monitoring web migrations: A checklist for moving from one site to another

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix any potential problem as they arise.
Besides establishing a relevant strategy to follow that include search engine optimization (SEO) best practices, here are the most important areas and steps to monitor during the web migration stages.  Be ready to identify any issues that could cause a negative impact, while also identifying opportunities.
Getting started
Start tracking your organic search visibility on the old and new web locations at least a couple of months before the migration takes place.  This will make it easier to identify any unexpected and inconsistent behavior when the change happens.

Old vs. new web crawling
Let’s start with the most fundamental aspects to

Search Engine Land Source

Google, Getty Images enter a multi-year global licensing partnership

Late last week, Google parent Alphabet and Getty Images announced a sweeping partnership that effectively ends a long-standing copyright and antitrust dispute between Getty and Google, which was filed in early 2016.
The newly announced deal was characterized by Getty as “a multi-year global licensing partnership, enabling Google to use Getty Images’ content within its various products and services.” As part of that deal, Google will be using Getty images across many of its “products and services.”
Another change, according to The Verge, is that Google will make copyright attribution and disclaimers more prominent in image search results and will remove view links to stand-alone URLs for Getty photographs.
Getty’s complaint against Google alleged traffic and revenue losses to its customers’ sites because users could see (and potentially copy) images directly from Google Image Search results. Getty claimed that the ability to save and download images promoted copyright infringement and “piracy.” Getty is not the only party to have made

Search Engine Land Source

Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and today announced it will then also mark all sites that have not migrated to HTTPS as “not secure.”
This move will coincide with the release of Chrome 68 and will look like this in a user’s browser:
HTTPS warning in Chrome 68
Google has been pushing webmasters to make the change to non-secure web sites a for years now – including hinting at small rankings

Search Engine Land Source

Google now wants larger images for AMP articles

Google has updated its article schema document for AMP articles to require larger images in your markup. Previously, the minimum requirement for your image sizes was 696 pixels wide and 300,000 pixels in total, but now it is 1,200 pixels wide and 800,000 pixels in total.
This is specific to the markup you use for your AMP articles so that they can appear in the Google search results top stories carousel. If you are currently serving content and getting traffic from that carousel, you may want to make sure your images meet these new requirements.
Here is a screen shot of the old requirements from the Articles schema developer document:

Here is a screen shot of the new requirements that are live now:

Hat tip to Aaron Bradley for spotting this.
The post Google now wants larger images for AMP articles appeared first on Search Engine Land.

Search Engine Land Source

Case study: On-page + off-page SEO working together = success

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well.
In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively. They believe in building and marketing content with a high focus on the end user, and as you will see, the results are impressive.
Disclosure: The company discussed in this post, kimkim, is a client of my company.
Business overview
kimkim is an online travel company founded by a team of experienced entrepreneurs and engineers who played key roles at companies including TripAdvisor and EveryTrail. Their mission is to push the travel industry toward a more authentic and local experience while still maintaining high quality and consumer trust. This is achieved by partnering

Search Engine Land Source

Bing explains how AI-powered intelligent answers can show users two points of view for the same query

In December last year, Bing introduced several AI-powered search features, one being intelligent answers. This week Mir Rosenberg from the Bing search team published more detail on how one type of intelligent answer format called multi-perspective answers works.
Bing multi-perspective answers provide two different and often opposing perspectives on a topic. “There are many questions where getting just one point of view is not sufficient, convenient or comprehensive,” Rosenberg wrote in the blog post. “We believe that your search engine should inform you when there are different viewpoints to answer a question you have, and it should help you save research time while expanding your knowledge with the rich content available on the Web.”
 
Below are some examples of Bing multi-perspective answers cards as displayed on desktop. (On mobile, the cards are shown vertically.)

How Bing multi-perspective answers work
Intelligent Answers were unveiled at a Microsoft AI event in December where the company outlined several ways in which artificial intelligence is being infused

Search Engine Land Source

Google adds new SEO Audit category to Chrome’s Lighthouse extension

Webmasters, web developers and SEOs are getting a new feature in the widely used website auditing tool Lighthouse. Google announced today the addition of an “SEO Audits” category to the Chrome extension. You can access the new audit category via the “Options” button in the extension.
By no means a replacement for a comprehensive SEO audit, the new feature does provide feedback on basic/fundamental SEO best practices, returning a report that checks for:

Descriptive anchor text.
Titles, description.
If the page can be crawled by Google.
HTTP status code.
Valid hreflang and rel=canonical tags.
UX — legible font sizes, plugins.
… and makes recommendations for additional reports.

From a sample report I ran against Starbucks.com:
SEO Audit Report from Lighthouse Extension
According to the post, they’ll be adding more features to the SEO audit, and they are actively soliciting user feedback in the Github project and webmaster forum.
The post Google adds new SEO Audit category to Chrome’s Lighthouse extension appeared first on Search Engine Land.

Search Engine Land Source