Compare 16 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles.
How do you decide which one is right for your organization?
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.
This 55-page report includes profiles of 16 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”
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Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search.
Now, Bing is launching more intelligent search features with:

Aggregated facts across multiple sources.
Hover-over definitions for uncommon words.
Multiple answers for how-to questions.
Object detection for all common top fashion categories.
Using Intel’s FPGA chips allows Bing to quickly read and analyze billions of documents across the entire web and provide the best answer to your question in less than a fraction of a second.

When searching for facts, Bing may show information from multiple sources, all in one featured snippet. Here is a screen shot:
Bing will offer facts pulled from multiple sources with an expansion of intelligent answers.
Also, if Bing recognizes a word in a featured snippet that isn’t common knowledge, it will show its definition when the user hovers over it with the mouse cursor:
Bing is providing definitions to uncommon

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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.”
One aim of the revision is to create more transparency for consumers around free internet services, which is parallel to what’s required under the new General Data Protection Regulation (GDPR). The new consumer rules will also require “online marketplaces to inform consumers about how they rank different search results” — in other words, why results are presented in a specific order.
Here, “marketplace” would include Amazon, eBay and others that sell a range of products they don’t manufacture themselves. Marketplaces will also need to inform consumers whether the product being purchased is coming from the marketplace provider itself or a third-party seller on the platform — answering the question: What is the product’s source?
There’s an analogous effort in Europe to get search engines and big platforms

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The power of podcasting: How to boost your reputation and search engine rankings

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to.
According to Edison Research, 58 percent of listeners spend one to five hours each week listening to podcasts.

Surprised at the high number? You shouldn’t be. We live in a very busy and hectic world. People are using every minute they can to multitask and learn so they stay competitive.
Listening to podcasts allows people to learn and catch up on things they’re interested in while sitting on the couch, working out, driving or on the go.
Here are some other podcast statistics from Edison Research that deserve your attention.
• An estimated 42 million Americans listen to podcasts weekly.

• The average person listens to five podcasts a week:

• 85 percent of listeners listen to all (or most of) a podcast:

• Both men and women are listening to

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Google: Using non-English URLs for non-English websites is fine

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them.
This includes non-Latin characters in your URLs. John Mueller said “as long as URLs are valid and unique, that’s fine.” He added, “So to sum it up, yes, non-English words and URLs are fine, [and] we recommend using them for non-English websites.”
Here is the video followed by the transcript:

Can URLs use local non-English words?
For sites that target users outside of English-speaking regions, it’s sometimes unclear if they can really use their own language for URLs, and if so, what about non-English characters?
Google search uses URLs primarily as a way to address a piece of content. We use URLs to crawl a page, which is when Googlebot goes to check the page and to use the pages content for our search results.
As long as URLs are

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Google stops showing zero search results for time, calculations & conversions

Google has stopped showing zero search results, i.e., only the answer, followed by a button to “show all results” for searches related to time, calculations and conversions. The blue search results links are now back.
Google began this global experiment a week ago today and has now concluded that “the condensed view experiment should stop for now.”
Danny Sullivan, Google’s search liaison, wrote on Twitter:
We have enough data and feedback — which is appreciated — to conclude that the condensed view experiment should stop for now. The team will look at improving when and how it appears.
Here is what this “condensed view” looked like:

Google said originally this was only an experiment but one that was visible globally to all searchers. Google said it will look at the feedback and see if there are ways to improve how it appears.
Here is Sullivan’s tweet about the test:

Update! We have enough data and feedback — which is appreciated — to conclude that

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Google Search Console updates visual reporting features

Google announced some updates to the new Google Search Console on Monday. Specifically, Google said it has made visual upgrades to the reports and user interface within Search Console.
The update includes:

Annotation cards with the charts.
Difference column to show changes in data over time.
Prepopulated values in filter/compare illustrations.
Changes to the date picker and comparison view.

Google regularly updates the new Google Search Console and is soliciting feedback via the “Send Feedback” button in the UI.
Here is a GIF of the changes from Google:

Check out some visual updates in the New Search Console:
Annotation cardsDifference columnFilter/compare have a new look & pre-populated valuesImprovements to date picker & comparison view
Tell us what you think about these updates by using “Send Feedback” button! pic.twitter.com/dErqMkbPSx
— Google Webmasters (@googlewmc) March 19, 2018

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Stop! Think twice before using nofollow attributes on your website

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links.
This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place.
Even more disturbing is the fact that search engine optimization specialists (SEOs) seem to misunderstand how to use nofollow attributes and tend to overuse them.
Here’s how they work:

There’s a big difference between using nofollow for an entire page through the head section or the HTTP Header and using the nofollow attribute on specific links.
I can’t think of a single case where I would want to use nofollow at a page level and kill the flow of all signals to other pages, even mine. And yet, I understand nofollow is being used at page level on many websites.
You may consider using nofollow attributes on some user-generated content or paid links to avoid an outbound penalty, but nofollowing an

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How using search opportunities can guide link-building content strategies

Content and links are still pillars of search engine optimization (SEO).
In fact, Google has told us in the past these components are two of the top three factors in Google’s search algorithm.
By now, we should all know this, but many people are still making a critical mistake when it comes to content and links and how they relate to each other in terms of search optimization.
The majority of webmasters brainstorm, design and execute content initiatives, then pursue links. I feel this may not be the best strategy. Link building should be a consideration before content is published and should be used to guide content strategy.
When search opportunity dictates content strategy rather than the other way around, the results can be tremendous. When you can consult on content strategy before linking begins, the results can be positive:

As you can see, we had success securing links and expanding keyword rankings, and because the content was targeted and strategic, it only

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Google search results page displays answer without any search results

Google is now showing answers without any additional search results for some queries. For example, if you search for [time in los angeles] or [time in new zealand] Google will show the answer, and then show a button below the answer to load the search results.
Google said for the queries this shows up for, searchers “rarely use full search results” and if the searcher wants those results they can access it with the “Show all results” button.”
Here is a screen shot:

It also works for calculator types of queries:

And conversions:

I have tried to replicate this for other answer box related queries such as [how old is obama], [who is the president], [rangers game score], [when is sunset] and other queries but was unable to trigger this for anything outside of “what time is it…” related queries.
As you can see, Google has added a button for “show all results” to load the results after.
Danny Sullivan of Google

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