Become an SEO rock star: Evolve your SEO skill set

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization.
The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their skill set. Successful SEO is less about what you know and more about what you can get done.
Talented search professionals are not only experts at evolving their skill sets and adapting to the rapid changes Google makes on a recurring basis, they are also experts at understanding how an organization works across the numerous functions in their organization.
Every manager is looking for an individual that can learn quickly on the job and already knows how to work cross-functionally to achieve objectives. These are core characteristics of a rock star or a star on the rise in any company.
In this article, I am breaking out the core areas of self-improvement SEO professionals should

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Google is officially testing ‘more results’ button to load more search results

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Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results.
We were able to replicate this feature test:

Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days.
It seems to be visible to many, if not all, searchers when searching Google on their smartphones.
Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often.
Google is always testing new user interfaces.
The post Google is officially testing ‘more results’ button to load more search results appeared first on Search Engine Land.

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How to align SEO and sales teams so everyone benefits

It’s no secret that marketing and sales don’t always see eye to eye.
The sales team gets mad at the marketing team for lack of leads and marketing gets mad at sales for not closing deals.
For two areas so closely tied to one another, the lack of cooperation is pretty amazing.
In fact, according to a recent study from InsideView titled, “The State of Sales and Marketing Alignment in 2018,”  only 37 percent of salespeople reported meeting with marketing to discuss lead scoring.

Even more telling, Hubspot’s State of Inbound 2017 report noted only 44 percent of marketers feel they are aligned with sales. Yikes!

Breaking down silos isn’t simple, and it certainly isn’t a new concept. We’ve been talking about this for years, and while technology has made it much easier for sales and marketing to align, many companies still treat these departments separately.
How can we better align our sales and marketing efforts, specifically when it comes to search engine

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Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018?
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends:

The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do for traditional search engine optimization and that should cover it.
Really?
Yep! Let’s move along now.

OK, so not exactly. I’m joking to prove a point.
There are a few things you can specifically do to optimize for voice search. For the most part, things you hear about optimizing for voice search are things that will help your site in general.
After doing some research on Google to find “how to” articles on voice search optimization and how SEO changes for voice search, I made a list of tactics to help get more organic traffic from spoken queries.
Many of the articles suggested the same tactics, so

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Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all.
But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities and the related entities people are searching for.
Let’s look at some details I think are interesting and get a general understanding of the patent and its intent. Understanding how Google associates entities will help us grasp and use the connections to SEO.
Related entities
Let’s start with understanding related entities, especially in the context of Google patent US 20180046717A1.  
If you search on the phrase “presidents of the united states,” this is what you may see:

The presidents shown are “related entities” and listed because the general phrase “presidents of the united states” was searched on. Different people are shown, but all share a common denominator, being President

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7 ways to turn a webinar into a stream of link-attracting content

Creating large amounts of valuable content is a universal challenge for marketers.
Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in quality if a marketing department isn’t diligent.
It’s generally agreed that quality is more important than quantity when it comes to content, but it never hurts to have both if possible.
One excellent way to publish frequent, high-value content is to create webinars. Once a webinar has been produced, your creative team can repurpose and optimize it into several pieces of valuable content.
Let’s take a look at the process and ways to break a single webinar into multiple pieces of quality content that can be used to support your search engine optimization (SEO) and link-building efforts.
Built-in quality
A primary advantage of using a webinar to create more content is that quality is already “built in.” If the webinar is full of valuable, informative topics presented by knowledgeable experts, the

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How to use the Knowledge Graph for higher rankings

Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain.
To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world context.” This resulted in what we now know as “The Knowledge Graph.”

Google’s goal is to create a “massive graph of real-world things and their connections, to bring more meaningful results.” When searching for information, users are no longer constrained by 10 blue links; instead, Google now displays relevant content that adds to the content of the user’s search.
For example, let’s say you want to learn more about Abraham Lincoln. After typing in the query, “Abraham Lincoln,” Google will show a “card” on the right side of your search with interesting information about Honest Abe.

Here is what the Knowledge Graph gives us inside Abe’s card:

Name.
Multiple head shots.
Title.
Short

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7 ways to increase mobile engagement

Mobile users have traditionally been surfers rather than shoppers. According to one study from Monetate, mobile conversion rates are still less than half of desktop conversion rates.
Source: Monetate EQ4 2017
Yet, though there’s an opportunity for e-commerce websites to increase their online sales through mobile, barriers do exist. Mobile checkout is less convenient than it is on desktop, and a majority of mobile consumption occurs in apps rather than websites.
Source: Nielsen Insights
With the mobile-first index finally arriving and voice search continuing to climb in popularity, now is the time to re-optimize your mobile e-commerce strategy to improve your bottom line. Let’s explore some ways you can improve your mobile conversion rate.
Prioritize speed
Google recently announced that mobile page speed would become a ranking factor in July of 2018. Page speed is essential to your user experience and bounce rate.
According to Kissmetrics, a one-second delay in page speed could decrease your conversion rate by 7 percent.

DoubleClick even released a report

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UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads:
As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu registrants, to renew .eu domain names registered before the withdrawal date.
This obviously has serious implications for those who have branded their companies or brands around .EU TLDs. Not only will they not technically be able to own or use the domain name for their web site, UK citizens/companies also will not be able to redirect the domain name to a .co.uk or other TLD migrated to.
In addition, this loss of domain ownership can have implications for reputation management and encourage domain squatting.
Brexit is currently scheduled for March

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Recruitment SEO: How to create a well-optimized career section on your site

When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn.
If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field.
For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out and optimizing a careers section on your site.
Google for Jobs
With Google for Jobs, Google prioritized helping both job seekers and employers by enhancing the search engine results page (SERP) user experience (UX) for job postings.
Now, job postings will have more prominent placement in SERPs for job-related search queries. You will see SERP features like a company logo, reviews, ratings, job

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