The 2016 Search Engine Landy Awards finalists are…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants in this year’s program.
The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC on September 28, during our annual SMX conference.
We invite all conference attendees and search marketing industry peers to join us for a black tie cocktail reception as we celebrate your collective achievements at the elegant Edison Ballroom and enjoy gourmet fare and live entertainment following the awards ceremony. Gala tickets are available for purchase now, separately or in conjunction with an SMX conference pass.
Congratulations to this year’s finalists in The Landy

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SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013

According to SEMPO’s most recent salary survey, the average pay for search and digital marketing professionals is up 16 percent since 2013.
The nonprofit organization for SEO and SEM professionals polled nearly 600 search and digital marketing professionals across a variety of roles, from entry-level to executive. Survey questions covered a variety of salary and work-related topics, including compensation packages, bonuses and benefits, professional responsibilities and search marketing budget sizes.
Other key findings from the survey showed a growth in SEM salaries at the $100,000 range, and the ranks of search veterans also on the rise. On the flip-side, the number of entry-level practitioners was on the decline.
Ninety-four percent of respondents said analytics were a key part of their search duties, and more than 10 percent of respondents claimed to manage 50 or more accounts or websites.
As far as job perks are concerned, being able to work remotely was the most-cited work benefit.
Marc Engelsman, SEMPO’s vice president of research,

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Report: search drives 10X more traffic to shopping sites than social media

Search is the single largest traffic driver to websites, according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic.
The report is focused on a variety of metrics surrounding paid search. It also shows the breakdown of traffic from a broader range of sources. Below, for example, is the relative share of traffic from paid search and display advertising in a variety of shopping-related categories. As a general matter, paid search generates more traffic than display except in the “general merchandise” category.

Source: SimilarWeb Global Search Marketing Report 2016
 
What I find most interesting is that, in contrast to a number of bullish reports on the role of email and social media in shopping, the SimilarWeb data argue these channels drive only modest traffic compared to search. Unfortunately, the report doesn’t give any insight into which channels are most effective

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A Year In Review: Search Engine Land’s Top 10 Columns Of 2015

While 2015 saw some significant and exciting new developments in search, marketers this year were seemingly less reactive and more proactive — a sign of a maturing industry. Rather than scrambling to adapt to the latest algorithm change or rushing to implement the newest trend, readers instead gravitated towards high-level thought pieces and detailed, tactical how-tos.
This is evident in the fact that many of the most popular columns in 2015 were focused on getting the fundamentals right. Where do I get started with local SEO? How can I build links in an ethical manner to avoid penalties? What’s the best way to manage my AdWords campaigns? How do I optimize video content on YouTube? These are all questions that were addressed by our top columns on Search Engine Land this year.
And despite 2015 arguably being the true “year of mobile” in search — we lived through Mobilegeddon and we saw mobile searches overtake desktop searches on Google — only one of the top 10 pieces dealt specifically with

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Best Practices for Click-to-Call for Mobile Search- July 28 Webcast

In this Digital Marketing Depot webcast we are going to take a deep dive into the best practices and optimizations for click-to-call mobile search. Our speakers will take us through the challenges marketers face when measuring call conversion and a deep dive on call analytics for search including ways to get even more out of your call analytics.
Join us on July 28 for this webcast and learn how brands are using call analytics to win at mobile search, two types of phone calls from mobile search and why keyword attribution is necessary to optimize for both, and you need click-to-call keyword attribution in bid management tools.
Registration is free at Digital Marketing Depot.
The post Best Practices for Click-to-Call for Mobile Search- July 28 Webcast appeared first on Search Engine Land.

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Google On The Buy Now Button: We Have No Intention To Be A Retailer

At SMX Advanced this morning, Google’s head of search ads Jerry Dischler gave us more insights to Google’s upcoming Buy Now button in search ads. The main reason Google is launching this “buy now” button is to help around mobile conversions and not to compete against retailers.
Jerry explained that Google has information about their searchers that can help speed up and improve the ability for mobile users to convert and place a transaction online. It is because of this that they are working on a buy now button, specifically around mobile search ads.
Jerry Dischler from Google said they reached out to some of their retailers and those retailers were interested in giving Google a try. Google would help the retailers convert better on mobile through this new buy button.
Google thinks it will be better for both the mobile user and their advertisers, so it will be a win-win according to Jerry.
Jerry said he believes this will only

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