Authors Guild Appeals Lower Court Decision Backing Google’s Book Digitizing Project

Google’s ambitious effort to digitize millions of paper books — and make them searchable — may be entering a new legal phase.
According to a story in this weekend’s Jurist, The Authors Guild and three of its author-members filed a petition on New Year’s Eve asking the US Supreme Court to review a lower court’s decision that backed Google.
The petition says:
Google made full digital copies of millions of books it obtained from libraries’ shelves without the authors’ consent. As payment, Google gave the libraries digital copies of the books. Google makes the books’ full text searchable on its revenue-generating search engine, and displays verbatim excerpts in response to users’ searches.
The plaintiffs have contended that millions of the 20 million books already scanned are still protected by copyright and that Google digitized them “without permission of rights holders.”
Users can employ Google’s search engine to look for specific words or terms in the books, and they’ll see snippets of text

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Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve

Remember when marketers used the image of the funnel to represent the customer buying journey? Well, it’s not that simple any more. As the search, shop and buy process grows increasingly complex, multiple devices and channels give consumers — and especially travelers — more choices, leading marketers to expand their focus to every phase of the buying cycle.
Join Phocuswright’s director, consumer research, Marcello Gasdia, and Marketing Land’s paid media reporter, Ginny Marvin, on Thursday, October 29, 2015, at 1:00 p.m. ET, as they explore the customer buyer journey, focusing on the new digital funnel and how successful marketers are adapting to this new behavior.
Register now for “Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve,” produced by Third Door Media in partnership with Phocuswright.
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