SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Assistant adds new media capabilities ahead of HomePod release
Feb 1, 2018 by Greg Sterling
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.
The 5 Big Disruptions to Marketing in 2018
Feb 1, 2018 by Digital Marketing Depot
Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.
What’s going on with Google brand CPC?
Feb 1, 2018 by Andy Taylor
Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce

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Want to speak at SMX London? Here’s how

SMX London takes place May 22-23, 2018, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, it is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances

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SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google’s Page Speed Update does not impact indexingJan 31, 2018 by Barry Schwartz
In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google Page Speed Update.

Google EU shopping rivals complain antitrust remedies aren’t workingJan 31, 2018 by Greg Sterling
They’re demanding more changes, saying their problems have intensified rather than improved since the EC ruling in June, 2017.

3 ways humans can do PPC better than machines aloneJan 31, 2018 by Sponsored Content: Optmyzr
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]

Bing

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SearchCap: Google featured snippets, Bing Ads audience segmentation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.

What to get right before launching a global businessJan 30, 2018 by Thomas Stern
Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

Channel your inner explorer to find link-building prospectsJan 30, 2018 by Julie Joyce
Columnist Julie Joyce shares tips and tricks for finding link-building prospects

How to use brand mentions for SEO, or the linkless future of link buildingJan 30, 2018 by Sponsored Content: Awario
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led

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SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.

Customer loyalty: A key ingredient for successful local search resultsJan 29, 2018 by Wesley Young
Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

Book now for SMX West — Early Bird rates expire this week!Jan 29, 2018 by Search Engine Land
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What

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SearchCap: Google local news, voice search usage & Facebook content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling
Google has already proven it can crowdsource local content at scale through its Local Guides program.

Survey: People becoming less inhibited about using voice search in publicJan 26, 2018 by Greg Sterling
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.

Back to the basics: Beyond ranking factorsJan 26, 2018 by Garrett Mehrguth
Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.

Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’Jan 26, 2018 by Amy Gesenhues
Penfield’s research in brain mapping led to groundbreaking advancements

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Search Engine Land’s Community Corner: Staff changes at SEL, a new Google Twitter account to follow, and an awards reminder

This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community.
Search Engine Land Staff Changes
Good night, and good luck, Jess
Jessica Thompson has been with Search Engine Land for the past 5 years, as our Features Editor. She has been an incredibly valuable team member, working with our contributors and helping to shape the voice of our featured content. We will miss her dearly as she embarks on her next career move, which will be building a digital marketing agency – Prewett McCarthy Marketing. We look forward to watching her continue to grow and are thrilled she remains a colleague in our industry.
I asked Jessica to share her parting thoughts with the community:
My years at Third Door Media have been invaluable to my professional development. Getting to

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Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.
This MarTech Today buyer’s guide compares 14 leading B2B marketing automation platform vendors and includes information on pricing, capabilities comparisons and recommended steps for evaluating and purchasing.
If you’re considering a marketing automation platform, let this report be your guide. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.”
The post Looking at marketing automation platforms? We compare 14 vendors appeared first on Search Engine Land.

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SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Looking at marketing automation platforms? We compare 14 vendors
Jan 25, 2018 by Digital Marketing Depot
Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.
Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Dalloway’ & ‘A Room of One’s Own’
Jan 25, 2018 by Amy Gesenhues
Today’s doodle was created by the London-based artist Louise Pomeroy.
Google Questions and Answers: Everything you need to know
Jan 25, 2018 by Joy Hawkins
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.
Google Search Console’s remove URL report might not work for a short period

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SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShopJan 24, 2018 by Ginny Marvin
Google’s direct upload support to end March 20, 2018.

Local search industry optimistic about 2018 — but less likely to hireJan 24, 2018 by Jamie Pitman
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.

Searchmetrics wins important victory in patent infringement lawsuitJan 23, 2018 by Michelle Robbins
Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Will AMP improve your rankings? How

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