SearchCap: Bing Ads Editor update, Waze local ads & Google air quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

To make every conversion count, count every conversionMar 28, 2018 by Matt Lawson
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.

You can now add your business description in Google My BusinessMar 28, 2018 by Barry Schwartz
Add a business description to your local knowledge panel in Google My Business.

Google adds air quality data in search resultsMar 28, 2018 by Barry Schwartz
Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.

Waze launches ‘Local’ ads primarily aimed at SMBs and franchisesMar 28, 2018 by Greg Sterling
Waze has 100 million active users who spend an average of 11 hours per month in the app.

Google honors Hannah Glasse, first popular

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Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?

For the first three years of the Search Engine Land Awards program, we made a conscious decision not to include awards categories such as “Best SEO Software” or “Best SEM Tool”. The logic behind this choice had many layers, but among the top reasons:

Judging all tools individually would require access and significant time to evaluate tool features.
Tools and platform choices are inherently challenging for customers – budget, user seats, implementation needs, and so forth vary greatly across a wide scope of users, and selecting a limited few does a disservice to the community at large.
As an unbiased publication, we simply cannot endorse a “Top 10” or ultimate winner among the many useful tools available in the industry.

However, there is no denying that most of the SEO tools and SEM platforms available in the industry provide inherent value to both users and the community at large, whether you are an existing customer or prospective one.
That’s why for 2018, we

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Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional experience.
Agenda highlights — SEO & SEM
SEO sessions will tackle crucial topics, including:

SEO Ranking Factors In 2018: What’s Important, What’s Not.
Mobile-First & AMP For The Advanced SEO.
Advanced Technical SEO: Schema & Structured Date, Javascript.
Solving Complex SEO Problems When Standard Fixes Don’t Apply.
Optimizing For Voice Search & Virtual Assistants.

See all SEO sessions.
The SEM track gets going with keynotes from Bing and Google. Join for insights into future developments and opportunities you’ll have with your PPC campaigns.
Sessions will dive deep into the areas that matter most, including:

The Latest & Greatest In Online Ads.
Machines & Humans: A SWOT Analysis.
Turning Your Data Into Compelling Stories.
Audience Targeting In

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SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google begins rolling out mobile-first indexing to more sitesMar 26, 2018 by Barry Schwartz
Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.

Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sourcesMar 26, 2018 by Barry Schwartz
Bing also shares more about the platform it built to power intelligent search.

Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!Mar 26, 2018 by Search Engine Land
For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional […]

SEO

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Europeans again raise the specter of breaking up Google

In 2014, the European Parliament held a mostly symbolic, non-binding vote to break up Google. This weekend, European Commission competition chief Margrethe Vestager told the UK’s The Telegraph that “the threat to split the internet giant up into smaller companies must be kept open.”
Vestager is being transparent when she says “the threat . . . must be kept open” — for leverage. As a practical matter, it’s extremely unlikely that the European Commission could unilaterally impose that sort of antitrust “remedy” on Google, especially if it were opposed in the US.
If there were broad agreement on both sides of the Atlantic and Google itself agreed to be broken up, that would be a very different story. Much more likely are additional potential fines.
In June of last year, the European Commission imposed a $2.7 billion fine on Google “abuse of its market power” in vertical (shopping) search. Google has appealed the fine.
Two other antitrust cases are pending against Google

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SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling
Publishers are being asked to manage the consent process on behalf of Google.

AdWords now shows ad version historyMar 22, 2018 by Ginny Marvin
Compare old ad variations in the new AdWords interface.

The power of podcasting: How to boost your reputation and search engine rankingsMar 23, 2018 by Sherry Bonelli
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’Mar 23, 2018 by Greg Sterling
Penalties will be stronger, and there will be an individual right of action.

The new Google AdWords interface is coming

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SearchCap: SEO factors, negative local reviews & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins
Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear.

Katsuko Saruhashi Google doodle honors first woman elected to Science Council of JapanMar 22, 2018 by Amy Gesenhues
Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists.

5 easy but smart SEO wins to boost content and link-building effortsMar 22, 2018 by Jeremy Knauff
Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.

SEO Ranking factors panel: SMX West session recapMar 22, 2018 by Eric Enge
Contributor Eric

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business.
This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.
Included in the report are profiles of 15 leading B2B marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.
The post All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018 appeared first on Search Engine Land.

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SearchCap: Google zero results gone, Subscribe with Google for news & non-English URL SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google stops showing zero search results for time, calculations & conversionsMar 20, 2018 by Barry Schwartz
After only a week of experimenting with showing only a single answer, Google is putting that test on hold.

Google News Initiative kicks off with Subscribe With Google, other effortsMar 21, 2018 by Ginny Marvin
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.

Google: Using non-English URLs for non-English websites is fineMar 21, 2018 by Barry Schwartz
In Google’s latest SEO snippets video series, Google’s John Mueller talked about non-English URLs and SEO.

All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018Mar 21, 2018 by Digital Marketing Depot
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software

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SearchCap: Google My Business update, AdWords ad grants & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musicianMar 20, 2018 by Amy Gesenhues
Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox.

Google Ad Grants changes and your PPC strategy: Where to go from hereMar 20, 2018 by Pauline Jakober
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.

Session recap from SMX West: Optimizing for voice search and virtual assistantsMar 20, 2018 by Eric Enge
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions.

Lock in special savings for SMX Advanced by coming as a teamMar 20, 2018 by Search Engine Land
Attending a

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