SearchCap: AMP Stories, Google Shopping links & more search refinements

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins
Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites?

Google gets in on mobile ‘story craze’ with new AMP Stories formatFeb 13, 2018 by Greg Sterling
New, visually rich mobile content format is designed to generate more engagement from users.

Google launches new look for ‘people also search for’ search refinementsFeb 13, 2018 by Barry Schwartz
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search.

Keyword discovery and expansion with competitive intelligenceFeb 13, 2018 by Digital Marketing Depot
Analyzing big data sets is a common challenge facing enterprise search advertisers, particularly for

Search Engine Land Source

SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling
The deal effectively ends Getty’s European antitrust complaint against Google.

Monitoring web migrations: A checklist for moving from one site to anotherFeb 12, 2018 by Aleyda Solis
Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.

RIP A/B TestingFeb 12, 2018 by Sponsored Content: Sentient Technologies
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

Winter Games doodle kicks off Google’s Doodle Snow

Search Engine Land Source

SearchCap: India fines Google, Bing Webmaster Tools login & Chrome on HTTP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.

India’s competition regulator fines Google $21.1 million for ‘search bias’ in travel resultsFeb 8, 2018 by Greg Sterling
However, the OneBox and other search practices were cleared by the Committee.

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis DigitalFeb 9, 2018 by Amy Gesenhues
An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.

Shop ‘til You Click: Creating Shopping Campaigns at ScaleFeb 9, 2018 by Digital Marketing Depot
Shopping campaigns are a major source of website traffic and revenue for retailers — and not just

Search Engine Land Source

SearchCap: Voice search, Google Search Console change & GoDaddy integration

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz
Google won’t comment on why quota details in the fetch tool are no longer displaying.

What 3,000 voice search queries tell us about the ‘Voice Search Revolution’Feb 8, 2018 by Bryson Meunier
Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research.

GoDaddy web hosting now integrated with Google My BusinessFeb 8, 2018 by Greg Sterling
Much of the content creation and verification process is automated.

Paula Modersohn-Becker Google doodle honors German artist connected to the Modernist art movementFeb 8, 2018 by Amy Gesenhues
The expressionist artist is credited with being the first female to paint a nude self-portrait.

SMX London: Register now for the best

Search Engine Land Source

SearchCap: Google AdWords ticket sales, flight search, AMP changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

AdWords Express launches notifications for calls from search adsFeb 7, 2018 by Susan Wenograd
Advertisers can now rate calls and be notified of missed calls.

Google now wants larger images for AMP articlesFeb 7, 2018 by Barry Schwartz
Are you getting Google search traffic from the AMP-based top stories carousel? Make sure your images are at least 1,200 pixels wide.

Best practices for onboarding new clientsFeb 7, 2018 by Digital Marketing Depot
Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough. You must provide an unparalleled experience that demonstrates your […]

Google adds new features & improves navigation for mobile hotel & flight searchesFeb

Search Engine Land Source

SearchCap: Google Search Console live, Quora ad targeting & Google search app update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Bing explains how AI-powered intelligent answers can show users two points of view for the same queryFeb 6, 2018 by Barry Schwartz
Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results.

Case study: On-page + off-page SEO working together = successFeb 6, 2018 by Eric Enge
Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic.

Technical SEO in the age of semantic search and GoogleFeb 6, 2018 by Ryan Shelley
Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key.

Google officially announces the new Google Search Console is available for everyoneFeb 6, 2018 by Barry Schwartz
The Search Console UX team shares how

Search Engine Land Source

SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google adds new SEO Audit category to Chrome’s Lighthouse extensionFeb 5, 2018 by Michelle Robbins
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.

6 AdWords strategies businesses can use to make love, not war on Valentine’s DayFeb 5, 2018 by Todd Saunders
Give the gift of Adwords love this Valentine’s Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.

Compare 9 paid search campaign management toolsFeb 5, 2018 by Digital Marketing Depot
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management

Search Engine Land Source

SearchCap: Mobile app SEO & Google pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Four new search trends in mobile app discoveryFeb 2, 2018 by Brian Solis
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.

Search in Pics: Google Bike riding, hanging hammocks & Valentine’s Day prepFeb 2, 2018 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. How to ride a bike at Google: Source: Instagram Google preparing for Valentine’s Day: Source: Instagram […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Best practices for onboarding new clients
Here are 9 misconceptions about GDPR
YouTube

Search Engine Land Source

Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish

In 2015, the Search Engine Land Awards were introduced to recognize the top performers in the SEO and SEM community. The inaugural event was a big success by all accounts. Hosted in New York City during the SMX East conference, the awards program drew hundreds of attendees and raised thousands of dollars for Be the Match, a national bone marrow donor program, and CODE.org, a nonprofit committed bringing computer sciences into the classroom.
Since its inception, The Search Engine Land Awards have put a spotlight on the best and brightest within the SEO and SEM industry. Not only are individuals and agencies within the search community recognized for their outstanding work, the event continues to raise thousands of dollars for charitable organizations.
This year, the Search Engine Land Awards event will be hosted in Seattle, Washington, during the SMX Advanced Conference on July 12, 2018. In anticipation of this year’s awards program, Search Engine Land is running this interview

Search Engine Land Source

The 5 Big Disruptions to Marketing in 2018

Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

Digital transformation.
Microservices and APIs.
Vertical competition.
Digital everything.
Artificial Intelligence.

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally and how they engage with customers.
Find out what’s changed, what’s ahead and how marketers can leverage these disruptions for a successful 2018. Register today for “The 5 Big Disruptions to Marketing in 2018,” produced by Digital Marketing Depot and sponsored by the MarTech Conference®.
The post The 5 Big Disruptions to Marketing in 2018 appeared first on Search Engine Land.

Search Engine Land Source