MarTech salary survey results — See how yours compares

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the following questions:

How much do marketing technology and operations professionals make?
Is there a gender pay gap, and if so, where does it exist?
How often do martech professionals get promotions?

Read the full 25-page report to find the answers. Visit Digital Marketing Depot to download the “2018 Marketing Technology & Operations Salary Survey.”
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SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.

Google launches Reach Planner for YouTube & video ad forecasting in AdWordsApr 10, 2018 by Ginny Marvin
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Become an SEO rock star: Evolve your SEO skill setApr 10, 2018 by Bobby Lyons
Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game.

Bing Shopping ads updates include multiple images, product status reporting & moreApr 10, 2018 by Ginny Marvin
Multiple images will

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10 great reasons to attend SMX Advanced

The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to be the best versions of themselves, the smartest and most capable, they need to train. Hard.
That’s why elite marketers like you attend the conference that speaks to an elevated level of experience, skips the basics and addresses the nitty-gritty of the search marketing universe: Search Engine Land’s SMX® Advanced.
SMX Advanced is the show for serious digital marketers
Obsessed with SEO and SEM? We are, too. SMX Advanced has been the leading conference for SEO and SEM professionals for over a decade, helping thousands of marketing practitioners from across the world succeed with their search marketing endeavors. Our team has one goal: to deliver actionable insights to the marketing community.
Here are 10 reasons why you should attend SMX Advanced

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SearchCap: Optimizing for voice search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Already doing SEO? Add these two things to optimize for voice search
Apr 6, 2018 by Bryson Meunier
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

SMB marketing survey finds only 3% use outside agency or vendor
Apr 6, 2018 by Greg Sterling
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
What’s the future of consumer data now that Facebook is pulling back?
Apr 6, 2018 by Ryan Phelan
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Apr 6, 2018

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SearchCap: Google SEO patents & Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google patent on related entities and what it means for SEO
Apr 5, 2018 by Dave Davies
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
Final call to enter the 2018 Search Engine Land Awards
Apr 5, 2018 by Search Engine Land
Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Bing Ads launches price extensions
State of Digital Marketing Analytics in the Top 1000 Internet Retailers
Gartner offers first Magic Quadrant for Content Marketing tools
Taboola launches Apple News-like

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SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling
Apple must succeed in AI if it is to remain competitive with rivals.

7 ways to turn a webinar into a stream of link-attracting contentApr 4, 2018 by Jordan Kasteler
Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.

Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’Apr 4, 2018 by Amy Gesenhues
Today would have been Dr. Angelou’s 90th birthday.

Google local knowledge panel profile images are not loading in searchApr 4, 2018 by Barry Schwartz
Broken images in the local Google results seem to be caused by a bug.

Bing Ads launches price extensionsApr 4,

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Final call to enter the 2018 Search Engine Land Awards

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the next entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. 
This is your chance to be recognized among the most successful consultants, SEO/PPC tools, agencies and in-house search marketing teams in the world.
This year’s competition features over 25 categories, including the opportunity for software tools and platforms to be recognized for industry-leading research.
In-house SEO & SEM teams also have the chance to earn some hardware and boost their credibility with the CMO and other executives.  As last year’s winner UPMC said, “Being recognized as a Search Engine Land Award winner has helped elevate the paid search channel within the department.”
Agencies of all sizes will be battling it out for top honors across the campaign and research categories, in addition to proving they’ve produced rockstar results for their clients to

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SearchCap: EU domains at risk, mobile page speed & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

UK webmasters prepare for #Brexit – the EU is coming for your .eu domainsMar 30, 2018 by Barry Schwartz
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.

Recruitment SEO: How to create a well-optimized career section on your siteMar 30, 2018 by Thomas Stern
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.

Mobile speed case studies: Push for faster page loadsMar 30, 2018 by Anthony Muller
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning.

Search in Pics: Google baby shower

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SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”

Bing Ads brand CPC taking the elevator — upMar 29, 2018 by Andy Taylor
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.

Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?Mar 29, 2018 by Search Engine Land
The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community.

Compare 16 leading SEO

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Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Bella Thorne & Patrick Shriver Schwarzenegger at Google:

Source: Twitter
Google donut box holder:

Source: Google+
Google baby shower gifts:

Source: Instagram
Taiwan Google art:

Source: Instagram
Google’s Gary Illyes eating a lot of Japanese food:

Source: Twitter
The post Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food appeared first on Search Engine Land.

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