Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include several new award categories.
Started in 2015, the Search Engine Land Awards has not only recognized top-performing SEO and SEM professionals and agencies, it has raised thousands of dollars for a variety of nonprofits, including Be the Match, CODE.org, the Dana Farber Cancer Institute and Women Who Code.
As we near this year’s awards event, Search Engine Land is taking a look at last year’s winners in a collection of interviews highlighting the campaigns that won and the results they generated.
For our latest addition to the series, we talk to the teams that took home awards for Best Overall Search Marketing Initiative and Best

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Google test surfaces user data for publishers as part of new Insights Engine Project

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses.
“This is not some secret disintermediation strategy,” said Phillip Schindler, SVP & chief business officer, at the outset of the event. ‎”We are all in this together … and we are all invested in seeing you succeed.”
Among the announcements was the launch of a new effort to share user data with publishers and introduce more machine learning into Google’s publisher products.
Insights Engine Project
Jonathan Bellack, director of product management, introduced a new effort called the Insights Engine Project.
Great user experiences today means mobile. And increasingly, mobile advertising means native advertising.Jonathan Bellack, Google director of product management
The new Insights Engine Project “is not one thing,” Bellack explained, but an

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New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics

During today’s SMX keynote with Brad Bender, Google’s vice president of product management for the Google Display Network, Bender announced a new Adwords Audience Insights report that outlines details like demographics, interests, locations and device usage for people included on an advertiser’s remarketing lists.
Bender said the new Adwords tool will allow advertisers to look at people who have bought from them, and better understand their audiences.
Bender’s announcement was accompanied by an Adwords blog post, defining how advertisers can use the new Audience Insights report, along with the a screenshot of what it looks like.
If most people who converted on your site are jazz enthusiasts, you may wish to add this affinity audience to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic.Inside Adwords Blog
Google Adwords Audience Insights

The Adwords blog post included two quick case studies of

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Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report

Our sister site Digital Marketing Depot has published a new Market Intelligence Report, “Enterprise Paid Media Campaign Management Platforms 2015.”
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software.
This free, 48-page guide includes updates on the current trends and issues in enterprise paid media campaign management, including how the increasing capabilities of mobile management tools and how marketers, search advertisers and vendors are keeping pace with changing ad formats. If you are considering licensing a paid media campaign management platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which solution is best for your business and contains profiles of leading vendors.
Click here to download your copy.
The post Enterprise

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