Marketer’s Guide: B2B Marketing Automation Platforms

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.
If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. It includes updates on the current trends and issues, outlines capabilities these platforms provide, profiles leading vendors and provides recommended steps for evaluating which solution is best for your business.
Click here to download your copy.
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Enterprise Web Analytics Platforms 2015 — New Marketing Intelligence Report

Marketing Land’s all-new fifth edition of the “Enterprise Web Analytics Platforms 2015: A Marketer’s Guide” examines the market for enterprise Web analytics software and the considerations involved in implementing these tools in your business.
Web analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth of social media, video and mobile, understanding the contributions and relationships of these channels to website traffic and conversions has become significantly more important.
This 37-page report is your source for the latest trends, opportunities and challenges facing the market for enterprise Web analytics, as seen by industry leaders, vendors and their customers. Included in the report are profiles of leading Web analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Click here to get your copy.
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Why You Should Be Using Google Analytics Smart Lists For Remarketing

Almost to this date last year, I wrote a blog on the Periscopix website detailing what Google Analytics Smart Lists were.  These were introduced in April 2014, so I imagine you’ve heard of them by now. The question is, have you actually used them?
We’ve been doing some more testing of them at Periscopix, and the results look good.
A Recap On What Smart Lists Are
A Smart List is a type of remarketing list that Google creates for you based on your conversion data in Google Analytics. Using machine learning, Google looks through this data for indications that a user is likely to convert on a subsequent visit to your site.
Signals like location, device, browser, referrer, and more are analysed daily, and the list is then updated to include users who show characteristics of those with a higher propensity to convert.
Criteria For Setting Up Smart Lists
You need to have adjusted your Google Analytics code to enable remarketing and advertising reporting features as per instructions here.  You also

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