Bing Ads now supports call conversion imports

Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution.
Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs.
CallTrackingMetrics is among the first call-tracking services to participate in the program. The system can automatically send session and conversion data to Bing Ads campaigns.
Bing Ads first began supporting offline conversion imports in September of this year, enabling advertisers to attribute offline conversion events captured in their CRM systems.
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Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature

To gear up for the holidays, Bing announced today an expanded list of delivery services it supports for package-tracking searches. It’s also bringing back its Black Friday flyer ads.
Now, in addition to USPS, UPS and Fedex in the US, Bing says it supports several markets outside the US, including myHermes in Great Britain and Purolator in Canada.
“Simply put your tracking ID in the search box, and Bing will present the latest tracking status right in the search result,” says Bing on its Search Blog.
The Bing Shopping Black Friday flyer ads for 2017 are now live and feature deals from big box retailers and retail chains.

The site has also added a new weather and sports-related search feature, showing historical data for weather patterns and sports scores. For example, a search for “weather in November in Paris” will return a chart showing historical weather patterns for the Paris:

According to Bing, it also works when searching for past sporting event scores, pulling

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8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.
As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.
1. The rise of SERP features
Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings.
And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all

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Bing expands Shopping Campaigns to Canada & India

Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today.
Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Canada, as Bing product ads are only supported in English in Canada, and Quebec’s language laws mandate that stores located in the province must also provide a French website experience.
Bing product ads are now available in Canada and India.
These latest countries join the US, the UK, France, Germany and Australia with support for Bing Shopping Campaigns. Bing product ads launched in the US in 2014, with its first international expansion into the UK in April 2016.
 
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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from its Bing search engine.
The first quarter of the company’s fiscal year 2018 marks the first meaningful increase in revenue growth for Bing Ads since Windows 10 first came on the scene.
The bump is surprising after four stagnant quarters. Last quarter, Microsoft CFO Amy Hood said total search revenue growth would slow with the renegotiated Yahoo deal and associated change in revenue recognition having passed the one-year mark.
As it has for the previous five quarters, Microsoft cited “increased revenue per search and search volume” for the revenue growth.

LinkedIn generated $1.1 billion in revenue for the quarter, with sessions up more than 20 percent year over

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The nitty-gritty paid search account health check: Part 2

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without further ado, let’s dive right into the good stuff — the remaining analyses standing between you and a perfectly manicured paid search account.
Keywords and negatives
Keywords are essentially the building block of your search campaigns, so needless to say, there’s always room for an audit. Here are some things to review:

Are there any keywords that are spending money without converting?

I look at this in different time frames, including the past 30 days or longer time frames, such as “all time,” because there could be keywords flying under the radar that may not be spending money quickly but that are slowly spending — like a small leak that can do damage over time.

Are there any keywords that are below the first page bid?
Are there keywords that haven’t really

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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event.
With offices in both New York City and Chicago, Spark Foundry was named Agency of the Year for the US and Innovator of the Year, and the team’s Colette Trudeau took home the Trailblazer of the Year Award.
Bing handed out 15 different awards during the program to search industry executives and agencies.
“This is a glamorous black-tie affair that celebrates the practice of Search and recognizes our key agency partners for their outstanding creative, effective and passionate work with Bing Ads in the Americas,” wrote Bing on its Search Blog, when it announced the event back in June.
Spark Foundry shared its Agency of the Year Award for the US with Performics Practices Team. Bing also gave an Agency of the Year Award for Canada to iProspect and an Agency of the Year award for Brazil to Blinks.
In addition to Trudeau, other individuals to be recognized

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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon.
At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things:

Where do consumers look for products online?
How do users behave differently on search vs. Amazon?
Can my search and Amazon channels benefit each other?

The answers are likely to surprise you.
The consumer decision journey looks incredibly complicated to us marketers with its interweaving between research, comparison, intent and transaction, but it feels far less complicated from the consumer point of view.
As consumers, we follow certain behavior patterns almost subconsciously:

If we have questions around what it is we need, or want more information before we make a selection, then it’s natural to turn to search.
If we know what we’re looking to buy, often we have a predefined preference for which retailer website to begin looking for it.

For many customers,

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Report: Customer satisfaction with search drops, in social Google+ beats Facebook

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year.
In the aggregate “search engines” dropped in customer satisfaction by 1.3 points. Microsoft properties (MSN, Bing) suffered the largest declines vs. 2016 of 4 and 3 points respectively. Google was off two points compared to last year.

The best score Google has received, since measurement began in 2002, is 86 (out of 100). The first year ACSI measured Google satisfaction it received a score of 80.
Social media as a category was stable; however there was movement among the individual players. Surprisingly, Google+ captured the highest satisfaction level of the group, with 81 points. The report attributes this to its redesign and the addition of new features.
Pinterest gained two points to capture the second highest score (78). Twitter, however, was the

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday.
Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ended June 30, 2017.
The company said the bump in search revenue was the result of higher search volume and improved revenue per search on Bing.
That’s been the growth message for a year now, a switch after noting the “continued benefit from Windows 10 usage” for several quarters. However, Bing’s ad growth rate has now been stagnant for several quarters.
On the Q2 FY17 earnings call in January 2017, Microsoft CFO Amy Hood reminded investors that “total search revenue growth will slow now that we’ve passed the one year anniversary of our Yahoo deal and the associated change in revenue recognition.” (Bolding added.)
The two companies reworked their rocky search partnership in April

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