Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix any potential problem as they arise.
Besides establishing a relevant strategy to follow that include search engine optimization (SEO) best practices, here are the most important areas and steps to monitor during the web migration stages. Be ready to identify any issues that could cause a negative impact, while also identifying opportunities.
Start tracking your organic search visibility on the old and new web locations at least a couple of months before the migration takes place. This will make it easier to identify any unexpected and inconsistent behavior when the change happens.
Old vs. new web crawling
Let’s start with the most fundamental aspects to