RIP Google PageRank score: A retrospective on how it ruined the web

 
PageRank — the secret sauce that Google used to become the giant of the search world — is no more. No more for the public, that is. Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public.
Good riddance.
Ever gotten a crappy email asking for links? Blame PageRank.
Ever had garbage comments with link drops? Blame PageRank.
Ever had to ferret out the how and why you should make use of the nofollow attribute on links? Blame PageRank.
More appropriately, blame Google for ever making the PageRank score visible. When Google first started, PageRank was something it talked about as part of its research papers, press releases and technology pages to promote itself as a smarter search engine than well-established and bigger rivals at the time — players like Yahoo, AltaVista and Lycos, to name a few.
When Google unleashed PageRank scores
Where it went wrong for the web was in 2000, when Google released the first

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Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction

 

Google’s product listing ads are gaining traction beyond the search results on YouTube and third-party retail sites, according to new data from Merkle.
You might recall that in September 2014, Google announced it had partnered with a number of retail and e-commerce sites to begin showing product listing ads (PLAs) on the third-party retailer sites in a new program called AdSense for Shopping. The idea was similar to Amazon Product Ads which, until last fall, allowed retailers promote their goods on Amazon with ads that linked to the retailers’ sites.
After some initial fanfare, though, it was unclear much was really happening with AdSense for Shopping. Merkle’s most recent Digital Marketing Report points to the program having picked up steam beginning in August 2015, “when Google began showing ads through new partners, including, it appears, Kohl’s and Target.”
Another factor contributing to the rise in product listing ad visibility in Search Partners is the rollout of Shopping Ads on YouTube. By opting in to Search Partners, Shopping Campaigns are

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AdGooroo Launches Competitive Insights For Local Paid Search

For companies running paid search campaigns to support marketing efforts across multiple regions, search marketing intelligence platform AdGooroo has launched its Local Insight solution to give paid search advertisers a view into what their competitors are doing in local markets.
Subscribers to the service will be able to monitor competitor performance in as many as 55 US cities. As with AdGooroo’s existing SEM Insights, marketers will be able to get data on which keywords competitors are bidding on, ad copy and landing pages, as well as budget, traffic and click-through rate estimates.
“While other geo-targeted search intelligence solutions provide only one or two data points at the local level, AdGooroo’s Local Insight offers a broad range of data to help advertisers gain a complete picture of the search landscape in each market and make more informed decisions,” explained AdGooroo founder and CEO Richard Stokes.
Local Insights also provides regional cost differences for the same keyword and advertiser through interactive map visuals. AdGooroo

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[Reminder] Live Webcast – Search And The Local-Mobile Consumer

Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach.
Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper.
On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can best use local and mobile search to pinpoint consumer desire and drive sales results. This webinar will cover the latest trends and innovations in search marketing, the role of mobile and apps in local search and changes in overall consumer behavior, and more.
Register now for “Search and the Local-Mobile Consumer: What’s A Marketer to Do?,” produced by our sister-site Digital Marketing Depot in partnership with YP.
The post [Reminder] Live Webcast – Search And The Local-Mobile Consumer appeared first on Search Engine Land.

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Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search.
If you haven’t implemented Universal Event Tracking (UET) or were just overwhelmed by the setup process, you’re in luck. The implementation is now much more intuitive because tag creation (generating the tracking pixel to place on your site) and goal creation (telling Bing Ads what you want to track) have been separated. The tasks are clearly delineated in a common-sense fashion.
The setup steps are now found under a new Conversion Tracking section rather than Shared Library.

Default Revenue Settings, Unique Conversion Support
Other updates include the ability to set a default revenue value for conversions that have no assigned value (a dealer locator click, appointment request and more) and support for unique conversions. As with AdWords, when you set a goal to count unique conversions, Bing Ads will count only one conversion that happens after a click. A common use case

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Google Updates User Ads Settings When Signed In Or Out

Google has updated the format of ads settings pages where users can exercise some control over how their data is used for ad targeting from Google ad systems. This is the place to go to find out what age and gender Google thinks you are and what kinds of things you’re interested in for ad targeting purposes. The last significant overhaul of the Ads Settings pages occurred in 2013. Google now shows separate pages depending on whether you’re signed in or out.
In effect, there are three places you’ll have to sign out, if desired: the signed-in page, the signed-out page, and finally, the display network page, because different information is used for ad targeting “depending on how you’re interacting with Google and whether you’re signed in with your Google account,” Google explains on the support page.
If you’re not signed into a Google account, these are the two options you’ll see:
Options for signed-out users.
The first choice is to opt in

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Google Showing Reviews Snippets About Products In Knowledge Panels

Google continues to iterate how reviews and ratings are incorporated into ads and organic listings. Blocks of Review snippets that show “What people are saying” about a product are now appearing frequently and accounting for a large area of real estate in product knowledge panels, which Google calls “product card units”.
Reviews have long been a part of product cards of course, but the pullout quotes related to specific product features or qualities are a relatively new variation on how Google displays reviews data.
The occurrence of these snippets is prevalent across a wide array of products that have a sizable number of reviews. (In my research, I learned that fax machines are not only still a thing, but have loads of reviews as you can see in the example above.)
There’s no real way to find the source of these reviews quotes. Google aggregates reviews across a number of reviews sites and retailers — this fax machine listing pulls in product reviews from 14 different sources

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Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop

Google’s Jerry Dischler presenting at Tuesday’s AdWords livestreamed event.
For the first time, Google has stated that mobile searches have overtaken desktop in 10 countries. That news set the backdrop for the second-annual Inside AdWords event that was broadcast in a livestream Tuesday, during which the company announced a number of new product updates.
“We’ve hit an inflection point where more Google searches are taking place in mobile than desktop in 10 countries, including US and Japan. We think it’s a real turning point in digital adverting and we have been investing in mobile-focused initiatives,” Jerry Dischler, Vice President of Product Management for AdWords, told Search Engine Land in a call Monday.
“The purchase funnel is officially dead. It’s being replaced by short bursts of activity that we’ve been referring to as micro-moments,” said Dischler, adding that relevancy now triumphs over brand loyalty as the driver for users’ mobile behaviors, and the challenge for marketers is to be there in those micro-moments no matter

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