All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well.
Briefly, virtually all personal information will be considered private and protected under these new rules, serving up a much more comprehensive approach than the US’s piecemeal protections of medical and financial data.
But what do these new rules mean — if anything — for US businesses?
The short answer: Plenty. Maybe. It depends.
The long answer requires some context and is worth taking the time to understand. And most providers are already making big strides to be ready for launch in May.
Internet privacy: The early years
The GDPR, set to go into effect on May 25, 2018, is the product of four years of debate and preparation — but

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Europeans again raise the specter of breaking up Google

In 2014, the European Parliament held a mostly symbolic, non-binding vote to break up Google. This weekend, European Commission competition chief Margrethe Vestager told the UK’s The Telegraph that “the threat to split the internet giant up into smaller companies must be kept open.”
Vestager is being transparent when she says “the threat . . . must be kept open” — for leverage. As a practical matter, it’s extremely unlikely that the European Commission could unilaterally impose that sort of antitrust “remedy” on Google, especially if it were opposed in the US.
If there were broad agreement on both sides of the Atlantic and Google itself agreed to be broken up, that would be a very different story. Much more likely are additional potential fines.
In June of last year, the European Commission imposed a $2.7 billion fine on Google “abuse of its market power” in vertical (shopping) search. Google has appealed the fine.
Two other antitrust cases are pending against Google

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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.”
One aim of the revision is to create more transparency for consumers around free internet services, which is parallel to what’s required under the new General Data Protection Regulation (GDPR). The new consumer rules will also require “online marketplaces to inform consumers about how they rank different search results” — in other words, why results are presented in a specific order.
Here, “marketplace” would include Amazon, eBay and others that sell a range of products they don’t manufacture themselves. Marketplaces will also need to inform consumers whether the product being purchased is coming from the marketplace provider itself or a third-party seller on the platform — answering the question: What is the product’s source?
There’s an analogous effort in Europe to get search engines and big platforms

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The power of podcasting: How to boost your reputation and search engine rankings

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to.
According to Edison Research, 58 percent of listeners spend one to five hours each week listening to podcasts.

Surprised at the high number? You shouldn’t be. We live in a very busy and hectic world. People are using every minute they can to multitask and learn so they stay competitive.
Listening to podcasts allows people to learn and catch up on things they’re interested in while sitting on the couch, working out, driving or on the go.
Here are some other podcast statistics from Edison Research that deserve your attention.
• An estimated 42 million Americans listen to podcasts weekly.

• The average person listens to five podcasts a week:

• 85 percent of listeners listen to all (or most of) a podcast:

• Both men and women are listening to

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SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling
Publishers are being asked to manage the consent process on behalf of Google.

AdWords now shows ad version historyMar 22, 2018 by Ginny Marvin
Compare old ad variations in the new AdWords interface.

The power of podcasting: How to boost your reputation and search engine rankingsMar 23, 2018 by Sherry Bonelli
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’Mar 23, 2018 by Greg Sterling
Penalties will be stronger, and there will be an individual right of action.

The new Google AdWords interface is coming

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SearchCap: SEO factors, negative local reviews & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins
Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear.

Katsuko Saruhashi Google doodle honors first woman elected to Science Council of JapanMar 22, 2018 by Amy Gesenhues
Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists.

5 easy but smart SEO wins to boost content and link-building effortsMar 22, 2018 by Jeremy Knauff
Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.

SEO Ranking factors panel: SMX West session recapMar 22, 2018 by Eric Enge
Contributor Eric

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AdWords now shows ad version history

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations.
To get to the new version history screen, available only in the new AdWords interface, hover next to an ad, click on the pencil icon that appears and select “See version history.”

Version history shows all the old versions with the dates they were edited, how long they were in place and what changed. To see performance metrics, you’ll need to click the Columns icon and select the metrics you want to see.
The data can be exported to a spreadsheet.
The post AdWords now shows ad version history appeared first on Search Engine Land.

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Giants collide: Google’s impending showdown with Amazon

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere.
Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In the end, they both want the same thing: your purchase intent.
As these two tech behemoths continue to get more and more similar, who will lead? And more importantly, what should you do about it?
Google’s bid to become a retailer
We’re used to thinking of Google as a search engine. For advertisers, Google’s search engine results page (SERP) is composed of text and product (Google Shopping) ads. The popularity of these product ads with digital marketers has grown in popularity. According to Adobe’s Digital Index, spend on Google Shopping has surpassed that of text ads in every market.

This is especially true when it comes to

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Brief History of Search Engine Optimization (SEO)

Brief History of Search Engine Optimization (SEO)

A difficult problem with writing a history of search engine optimization (SEO) is the obscure etiology of its birth. By default, the term search engine optimization implies a relevant history must be considered after the development of search engines.Search engine optimization (SEO) can be described as a range of techniques that are used to boost the visibility of websites in search engine results.

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Lavorare a Londra come Web Designer? Opportunità, Ispirazioni, Crescita #DDD18

Lavorare a Londra come Web Designer? Opportunità, Ispirazioni, Crescita #DDD18

Durante i Digital Design Days 2018, ho avuto il piacere di conoscere 3 designer che si sono trasferiti a Londra per lavorare in uno dei centri mondiali del Digital Design.
Abbiamo fatto quattro chiacchere questo è il risultato enjoy :)

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