Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are among the findings reported in Merkle’s Q4 2017 Digital Marketing Report.
Source: Merkle
These search ad trends are consistent with the Q4 performance trends reported by Marin Software last week.
Google ad spend growth slowed slightly from Q3
Spending on Google search ads increased 23 percent overall year over year in Q4 2017. Retail and consumer goods spending on search ads rose 24 percent during the holiday season, according to Merkle’s Q4 2017 Digital Marketing Report.
That growth in search ad spend is actually a slight deceleration from Q3. Search spend jumped 38 percent on mobile and 21 percent on desktop. Click volume growth slowed sharply to 8

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SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.

Customer loyalty: A key ingredient for successful local search resultsJan 29, 2018 by Wesley Young
Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

Book now for SMX West — Early Bird rates expire this week!Jan 29, 2018 by Search Engine Land
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What

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SEO Bangla Tutorial by Md Faruk Khan | Part-1 | FREE SEO Course

SEO Bangla Tutorial by Md Faruk Khan | Part-1 | FREE SEO Course

Hi, this is Md Faruk Khan, Senior SEO & Affiliate Marketing trainer at BITM (BASIS Institute of Technology & Management) and also a SEO Expert in Bangladesh.

In this Bangla video tutorial, you’re going to learn about:
– What is SEO?
– Types of SEO.
– What is Organic SEO?
– What is PPC?
– SEO On-Page and Off-page optimization.
– SERP (Search Engine Result Page)
– Google Knowledge Graph or One Box.
– Google Local Pack or Snack Pack Result.

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Getting Started with Search Engine Optimization

Getting Started with Search Engine Optimization

Getting started with search engine optimization can be really overwhelming because there is so much information out there! Not to mention, that it often changes, and there are SO many factors that go into SEO. Consider this a quick SEO for Dummies tutorial.

See more videos here:

In this video, we’re going to talk about what not to do on your website, how to include your keywords, best and worst practices, and things to help you boost your SEO!

► Make sure to subscribe for future videos!
► website:
► facebook:
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SearchCap: Google local news, voice search usage & Facebook content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling
Google has already proven it can crowdsource local content at scale through its Local Guides program.

Survey: People becoming less inhibited about using voice search in publicJan 26, 2018 by Greg Sterling
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.

Back to the basics: Beyond ranking factorsJan 26, 2018 by Garrett Mehrguth
Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.

Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’Jan 26, 2018 by Amy Gesenhues
Penfield’s research in brain mapping led to groundbreaking advancements

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Insights from our 2017 holiday retail survey

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year.
Nearly 100 respondents shared their feedback. The majority (57 percent) of respondents worked in-house, while 43 percent were at agencies. The client/company size represented skewed to the smaller end, with 60 percent of respondents working with companies with annual revenues below $25 million. Nearly 13 percent represented companies with annual revenues over $500 million.
There were several interesting findings from the survey. Here are some of the highlights from the final results.
Holiday budgets rose across most platforms
Overall, search and social budgets increased this holiday season over the previous year, with 70 percent of respondents saying they increased budgets on both channels. Display retargeting budgets for more than half of respondents (56 percent) also increased

Search Engine Land Source

Search Engine Land’s Community Corner: Staff changes at SEL, a new Google Twitter account to follow, and an awards reminder

This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community.
Search Engine Land Staff Changes
Good night, and good luck, Jess
Jessica Thompson has been with Search Engine Land for the past 5 years, as our Features Editor. She has been an incredibly valuable team member, working with our contributors and helping to shape the voice of our featured content. We will miss her dearly as she embarks on her next career move, which will be building a digital marketing agency – Prewett McCarthy Marketing. We look forward to watching her continue to grow and are thrilled she remains a colleague in our industry.
I asked Jessica to share her parting thoughts with the community:
My years at Third Door Media have been invaluable to my professional development. Getting to

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On Page SEO Tutorial 2018 – Instantly Rank A Website #1 On Google Using WordPress

On Page SEO Tutorial 2018 – Instantly Rank A Website #1 On Google Using WordPress

FREE SEO Course:
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About Ruan: Ruan is a digital marketing expert located in Connecticut. Ruan specializes in search engine optimization for small business’s and natural SEO for national companies. Ruan is an avid believer in free information to the public. He gives out as much free content as possible to inform his audience of what’s possible with internet marketing.

On Page SEO Tutorial 2018 – HEY! If you saw my other video: I made a complete break down on how to rank a local website on Google. In this video, we go over the On page SEO in a little depth. The goal of this video is to show you step-by-step how to optimize a WordPress site for on-page SEO.

This video consists of using the WordPress plugin, “Yoast SEO” to completely optimize your site. Here are the factors for the best on page optimization:

H1 tags
H2 tags
Images with alt. tags
300-1000 word count
LSI keywords (synonyms of your keyword)
Inner linking
Outer linking
Keyword density of 3%
URL Structure e.g “”

Using this on page SEO tutorial 2018 you can properly rank your websites locally on Google. If you need to contact me on a more personal note, you can reach me here:

Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.
This MarTech Today buyer’s guide compares 14 leading B2B marketing automation platform vendors and includes information on pricing, capabilities comparisons and recommended steps for evaluating and purchasing.
If you’re considering a marketing automation platform, let this report be your guide. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.”
The post Looking at marketing automation platforms? We compare 14 vendors appeared first on Search Engine Land.

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