Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Bella Thorne & Patrick Shriver Schwarzenegger at Google:

Source: Twitter
Google donut box holder:

Source: Google+
Google baby shower gifts:

Source: Instagram
Taiwan Google art:

Source: Instagram
Google’s Gary Illyes eating a lot of Japanese food:

Source: Twitter
The post Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food appeared first on Search Engine Land.

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To make every conversion count, count every conversion

Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different identifiers, like cookies across browsers, can muddy measurement on the web.
With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your marketing. They’re still happening, but you just might not capture them in your reporting.
As a performance marketer at heart, I’m frustrated any time my measurement is incomplete. Lost conversions are just about the saddest thing I can think of, but Google (my employer) has measurement tools designed to help you make the most of your conversion tracking.
Tracking every possible conversion in AdWords
Back in the desktop era, advertisers simply installed a conversion pixel on their checkout page, and the combination of redirects and third-party cookie reading at conversion-time accurately captured performance.
To keep up with changes in browser technology

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SearchCap: Bing Ads Editor update, Waze local ads & Google air quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

To make every conversion count, count every conversionMar 28, 2018 by Matt Lawson
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.

You can now add your business description in Google My BusinessMar 28, 2018 by Barry Schwartz
Add a business description to your local knowledge panel in Google My Business.

Google adds air quality data in search resultsMar 28, 2018 by Barry Schwartz
Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.

Waze launches ‘Local’ ads primarily aimed at SMBs and franchisesMar 28, 2018 by Greg Sterling
Waze has 100 million active users who spend an average of 11 hours per month in the app.

Google honors Hannah Glasse, first popular

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Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?

For the first three years of the Search Engine Land Awards program, we made a conscious decision not to include awards categories such as “Best SEO Software” or “Best SEM Tool”. The logic behind this choice had many layers, but among the top reasons:

Judging all tools individually would require access and significant time to evaluate tool features.
Tools and platform choices are inherently challenging for customers – budget, user seats, implementation needs, and so forth vary greatly across a wide scope of users, and selecting a limited few does a disservice to the community at large.
As an unbiased publication, we simply cannot endorse a “Top 10” or ultimate winner among the many useful tools available in the industry.

However, there is no denying that most of the SEO tools and SEM platforms available in the industry provide inherent value to both users and the community at large, whether you are an existing customer or prospective one.
That’s why for 2018, we

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Bing Ads Editor getting support for account level ad extensions

Bing Ads rolled out account level ad extensions in September 2017, allowing advertisers to assign an extension across all the campaigns in an account. Now, there is finally starting to be support for them in Bing Ads Editor.
Starting with callout extensions, advertisers will be able to associate account-level ad extensions in Editor as shown in the screen shot below.
Bing Ads Editor will support account-level ad extensions.
You’ll need to select the account level in the navigation in the upper right to access account-level extensions. And, as with shared library updates, account level ad extension associations are always posted, regardless of whether all campaigns or selected campaigns are being posted.
Support for other extensions at the account level will be rolling out in the near future.
The post Bing Ads Editor getting support for account level ad extensions appeared first on Search Engine Land.

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Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle

Hannah Glasse, the English cookbook writer of the 18th century, is being honored today on the Google home page with her own Google doodle. The doodle shows a woman loading food into an old-fashioned oven with a book below.
Hannah Glasse was a pioneer who wrote the most popular cookbooks in her times. “The Art of Cookery Made Plain and Easy,” her cookbook, was published in 1747 and was printed in 40 editions, many of which were pirated. The book was written in plain English so it could be used by all types of people, no matter their education level.
Hannah Glasse was born in London 310 years ago on March 28, 1708, and passed away at the age of 62 on September 1, 1770. She had a large family. Some say she had 10 children, some say she had 11.
Google wrote:
If the thought of Yorkshire pudding and gooseberry fool makes your mouth water, you have Hannah Glasse to thank

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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

eskay / Shutterstock.com
Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units:

Branded Pin.
Promoted Search.
Zero-Speed Takeover.

Below are screen mockups of each type of ad.

The Branded Pin offers additional information when it’s clicked. Promoted Search gives priority rankings to advertisers in a search context (like AdWords), and the Zero-Speed Takeover is a banner that only appears during traffic stops.
In an internal study with 1,400 US advertisers during the beta period, Waze said advertisers saw “20.4 percent more monthly navigations when they started advertising with Waze Local.”
Beyond the ads themselves, there are two primary offerings that feature different pricing for different segments: “Starter” and “Plus.” Starter is for businesses with fewer than 10 locations. Plus is for businesses with up to 50 locations (e.g., franchises and regional chains). There’s also an enterprise offering for companies

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Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional experience.
Agenda highlights — SEO & SEM
SEO sessions will tackle crucial topics, including:

SEO Ranking Factors In 2018: What’s Important, What’s Not.
Mobile-First & AMP For The Advanced SEO.
Advanced Technical SEO: Schema & Structured Date, Javascript.
Solving Complex SEO Problems When Standard Fixes Don’t Apply.
Optimizing For Voice Search & Virtual Assistants.

See all SEO sessions.
The SEM track gets going with keynotes from Bing and Google. Join for insights into future developments and opportunities you’ll have with your PPC campaigns.
Sessions will dive deep into the areas that matter most, including:

The Latest & Greatest In Online Ads.
Machines & Humans: A SWOT Analysis.
Turning Your Data Into Compelling Stories.
Audience Targeting In

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Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search.
Now, Bing is launching more intelligent search features with:

Aggregated facts across multiple sources.
Hover-over definitions for uncommon words.
Multiple answers for how-to questions.
Object detection for all common top fashion categories.
Using Intel’s FPGA chips allows Bing to quickly read and analyze billions of documents across the entire web and provide the best answer to your question in less than a fraction of a second.

When searching for facts, Bing may show information from multiple sources, all in one featured snippet. Here is a screen shot:
Bing will offer facts pulled from multiple sources with an expansion of intelligent answers.
Also, if Bing recognizes a word in a featured snippet that isn’t common knowledge, it will show its definition when the user hovers over it with the mouse cursor:
Bing is providing definitions to uncommon

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SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google begins rolling out mobile-first indexing to more sitesMar 26, 2018 by Barry Schwartz
Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.

Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sourcesMar 26, 2018 by Barry Schwartz
Bing also shares more about the platform it built to power intelligent search.

Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!Mar 26, 2018 by Search Engine Land
For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional […]

SEO

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