Google Assistant adds new media capabilities ahead of HomePod release

The Google Assistant has been updated to make entertainment content more accessible to voice control. The company announced today that users can set alarms to play a favorite song, playlist or radio station instead of a loud, unpleasant alarm sound.
Users invoke this by speaking, “Hey Google, set an alarm for 6 a.m. that plays [insert favorite musician].” This is optimized for Google Play Music but will work with other services as well (e.g., Pandora).
Google added that you can now ask for TV show schedules using the Google Assistant. You can also set reminders so you can catch shows at specific dates and times. The Google Assistant can control TV programming as well.
This isn’t entirely new; users can “cast” content to their TVs from the Assistant on Netflix, YouTube TV and a couple of other sources. If you’ve linked your Netflix account to Google Home, you can now say “Watch XYZ show . . . “ and the

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SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Assistant adds new media capabilities ahead of HomePod release
Feb 1, 2018 by Greg Sterling
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.
The 5 Big Disruptions to Marketing in 2018
Feb 1, 2018 by Digital Marketing Depot
Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.
What’s going on with Google brand CPC?
Feb 1, 2018 by Andy Taylor
Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce

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Want to speak at SMX London? Here’s how

SMX London takes place May 22-23, 2018, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, it is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances

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Google’s Page Speed Update does not impact indexing

Google’s Page Speed Update won’t impact how Google indexes your mobile or desktop content; it will only affect how the mobile pages are ranked in the Google mobile search results. To be clear, indexing and ranking are two separate things, as Google explains clearly in the How Search Works portal.
We are covering this again because there appears to be some confusion around the Page Speed Update and whether it will impact indexing. Both John Mueller and Gary Illyes of Google chimed in to explain that this specific algorithm will have no impact on indexing.
Here are those tweets:

The mobile speed update affects only ranking in mobile search results; it’s independent of the indexing.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 31, 2018

Why would indexing be related to speed? (I’m kinda confused how this was connected, wonder if we need to update something on our side to make it clearer)
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 31, 2018

Slow pages can get into the index.

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SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google’s Page Speed Update does not impact indexingJan 31, 2018 by Barry Schwartz
In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google Page Speed Update.

Google EU shopping rivals complain antitrust remedies aren’t workingJan 31, 2018 by Greg Sterling
They’re demanding more changes, saying their problems have intensified rather than improved since the EC ruling in June, 2017.

3 ways humans can do PPC better than machines aloneJan 31, 2018 by Sponsored Content: Optmyzr
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]

Bing

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SEO – Keywords Type & Analysis

SEO – Keywords Type & Analysis

SEO – Keywords Type & Analysis
Watch More Videos at:
https://www.tutorialspoint.com/videotutorials/index.htm
Lecture By: Asif Hussain, Tutorials Point India Private Limited.

What to get right before launching a global business

Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market!
But with every great opportunity come challenges, and a global presence means time and resources must be dedicated to understanding new buying habits, laws, and, of course, online behaviors.
Today, search results are more and more personalized, and they vary by country, even if browsers, devices and search terms remain the same. With the search engines constantly changing and evolving, what happens when you add the international component to your website?
Before you kick off a global campaign, it’s important to develop a marketing strategy with a local audience in mind. Consider the following four points on how to best engage your target audience, bridge cultural differences and successfully promote your brand globally.
Become familiar with regional laws & regulations
When you market to a global audience, your brand should be aware of all regional regulations on specific

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Google publishes comprehensive guide to featured snippets

Google has published one of the most comprehensive explanations yet of their featured snippets in a post on the search blog. Featured snippets, in short, are the quick direct answers you see at the top of the Google search results page that appear in response to some search queries.
In this blog post, Google explains what featured snippets are, the various user interfaces and treatments you can get from these featured snippets and how they interact with desktop, mobile and voice search results. Google says featured snippets are important for mobile search and with voice-activated digital assistants. Google said “in these cases, the traditional ’10 blue links’ format doesn’t work as well, making featured snippets an especially useful format.”
Google added that they will “continue to show regular listings in response to searches along with featured snippets.” That is “because featured snippets aren’t meant as a sole source of information…. …they’re part of an overall set of results we provide,

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SearchCap: Google featured snippets, Bing Ads audience segmentation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.

What to get right before launching a global businessJan 30, 2018 by Thomas Stern
Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

Channel your inner explorer to find link-building prospectsJan 30, 2018 by Julie Joyce
Columnist Julie Joyce shares tips and tricks for finding link-building prospects

How to use brand mentions for SEO, or the linkless future of link buildingJan 30, 2018 by Sponsored Content: Awario
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led

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Customer loyalty: A key ingredient for successful local search results

Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know about already. If they were a regular or loyal customer, they wouldn’t need to search.
But that’s not entirely true. Due to the  “Google effect” or digital amnesia, consumers process information differently today. We’ve become so inundated with information we have adjusted to relying on search outlets like Google to find information instead of remembering the actual content.
For example, instead of recalling the name of the coffee shop I enjoyed the last time I visited Washington, D.C., I remembered that it was near the train station. Once I pulled up search results for coffee shops on Google Maps, the choices of names and locations triggered my memory.
Loyalty in local search is about being top of mind when choices need to be made and friends ask for recommendations. Below are six ways to

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