Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google updates recipe markup for Google Search & Google AssistantMay 3, 2018 by Barry Schwartz
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.
Compare 16 local marketing automation platformsMay 3, 2018 by Digital Marketing Depot
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelseyâ€™s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumersâ€™ increasing preference for online local information â€” particularly through social media â€” and their use of mobile devices to shop locally. [â€¦]
Georges MÃ©liÃ¨s Google doodle pays tribute to visionary French film director with first-ever VR doodleMay 3, 2018 by Amy Gesenhues
Today marks the 1912 release of MÃ©liÃ¨sâ€™s famous film, â€œÃ€ la conquÃªte du pÃ´leâ€� (â€œThe Conquest of the Poleâ€�).
AdWords Editor 12.3 is