SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google updates recipe markup for Google Search & Google AssistantMay 3, 2018 by Barry Schwartz
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.

Compare 16 local marketing automation platformsMay 3, 2018 by Digital Marketing Depot
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally. […]

Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodleMay 3, 2018 by Amy Gesenhues
Today marks the 1912 release of Méliès’s famous film, “À la conquête du pôle� (“The Conquest of the Pole�).

AdWords Editor 12.3 is

SearchCap: Crawl budget, content development & shopping ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

The ultimate guide to bot herding and spider wrangling — Part TwoMay 2, 2018 by Stephan Spencer
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.

Searcher intent: The secret ingredient behind successful content developmentMay 2, 2018 by Dave Davies
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1May 2, 2018 by Ginny Marvin
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.

Recent Headlines From Marketing Land,

SearchCap: Google My Business dashboard & API, class action awards & clickbait

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google launches new Google My Business API, new dashboard to manage multiple locationsMay 1, 2018 by Greg Sterling
Now a single registered account on GMB will be able to manage an unlimited number of locations.

Let’s face it — clickbait works. Here’s how to use it to your advantageMay 1, 2018 by John E Lincoln
Hook people with a creative title using the right words as “bait,� and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

Hooray! Google My Business descriptions are backMay 1, 2018 by Joy Hawkins
Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.

Google involved in Supreme Court case that

Is responsive web design enough? (Hint: No)

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing.
Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics:

A majority of Google searches occur on a smartphone or tablet.
50 percent of local mobile searches are for local business contact information, says Hubspot:

According to BrightEdge, 69 percent of mobile searchers stated they were more likely to buy from a brand with a mobile site that addressed their concerns.

Now, with mobile web design, speed takes precedence over almost any other ranking factor. Unfortunately, I’m not sure if half of the web is seriously optimized for mobile search.
According to Think with Google, 70 percent of mobile web pages take 7 seconds to load visual content above and below the fold.
Common mobile site errors include:

Blocked JavaScript and cascading style sheets (CSS) files.
Failed redirects.
Poor graphical interfaces (e.g., tiny text and poor image pixelation).
Clunky search functions.
Obtrusive interstitials.

Fixing many

Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago.
In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description.
Google has posted how to remove a job posting, which says:
To remove a job posting that is no longer available, follow the steps below:

Do one of the following actions:

Ensure the validThrough property is populated and in the past.
Remove the page entirely (so that requesting it returns a 404 or 410 status code).
Remove JobPosting structured data from the page.

Submit a new sitemap to Google by sending a GET
request to the following URL:
http://www.google.com/ping?sitemap=location_of_sitemap
For example:
http://www.google.com/ping?sitemap=http://www.example.com/sitemap.xml
We ingest the entire sitemap and recrawl the pages with lastmod times that
are more recent than the last time

Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago.
In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description.
Google has posted how to remove a job posting, which says:
To remove a job posting that is no longer available, follow the steps below:

Do one of the following actions:

Ensure the validThrough property is populated and in the past.
Remove the page entirely (so that requesting it returns a 404 or 410 status code).
Remove JobPosting structured data from the page.

Submit a new sitemap to Google by sending a GET
request to the following URL:
http://www.google.com/ping?sitemap=location_of_sitemap
For example:
http://www.google.com/ping?sitemap=http://www.example.com/sitemap.xml
We ingest the entire sitemap and recrawl the pages with lastmod times that
are more recent than the last time

Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago.
In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description.
Google has posted how to remove a job posting, which says:
To remove a job posting that is no longer available, follow the steps below:

Do one of the following actions:

Ensure the validThrough property is populated and in the past.
Remove the page entirely (so that requesting it returns a 404 or 410 status code).
Remove JobPosting structured data from the page.

Submit a new sitemap to Google by sending a GET
request to the following URL:
http://www.google.com/ping?sitemap=location_of_sitemap
For example:
http://www.google.com/ping?sitemap=http://www.example.com/sitemap.xml
We ingest the entire sitemap and recrawl the pages with lastmod times that
are more recent than the last time

SearchCap: Local search ads, Intent keywords & The Flying Housewife

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

Intent-based keyword research: Let Google be your guideApr 26, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.

Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypesApr 26, 2018 by Amy Gesenhues
The Dutch-born Olympian earned the nickname ‘The Flying Housewife’ after becoming the first woman to win four gold medals in a single Olympics.

New date! Customer data strategies & identity resolution

SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.

How to regain trust lost by bad business listingsApr 25, 2018 by Jamie Pitman
Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Facebook continues to refine its app data & ad-targeting safety measures
3 lessons learned from 365,000 Amazon furniture & home goods product pages
Twitter updates TOS and privacy policy to comply with GDPR
2018 Stackie Award winners: The most impactful martech stacks this year
Reports: Fake reviews

SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling
Facebook is reportedly the source of some of the fake review solicitations.

Google posts $31.1B in total revenue, beats top- and bottom-line expectationsApr 24, 2018 by Greg Sterling
The company reported nearly $27 billion in ad revenues.

So many paid search campaigns, so little time. Here’s how to stay ahead of it all.Apr 24, 2018 by Christi Olson
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.

Best practices for optimizing media-rich web page speedApr 24, 2018 by Digital Marketing Depot
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as