7 Free Tools to Rank #1 on Google | SEO Optimization Techniques to Skyrocket Your Rankings

7 Free Tools to Rank #1 on Google | SEO Optimization Techniques to Skyrocket Your Rankings

You want to rank number one on Google. How do you do it?►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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Most people say you need to build links. Most people say you need to do on page SEO.

But where do you start?

Hey everyone, I’m Neil Patel, and today I’m going to share seven free tools that will help you rank number one on Google.

Tip #1: Quick Sprout Analyzer.

Quick Sprout’s a free tool, go to quicksprout.com, put in your URL, it’s a gamified SEO application, and it’ll break down the problems, and will walk you through how to fix them step by step.

If you’re not putting in the right keywords in your title tag or your description or your alt image tags, Quick Sprout will tell you, and Quick Sprout can publish them all for you. This will help with SEO optimization and google ranking.

#2: Yoast SEO plugin.

It’s one of my favorite tools.

With the Yoast SEO plugin, every time you publish a blog post, it’ll give you a score and tell you, hey, here’s how you can optimize every single one of your blog posts to get the maximum amount of traffic.

#3: Google Search Console.

With Google Search Console every time you publish a new blog post or a page, you have an XML site map.

The XML site map is created by the Yoast Plugin which you then submit to Search Console.

Search Console shows you how many impressions you’re getting, how many clicks you’re getting, which pages are popular, and it even shows you which keywords are getting a lot of impressions for, but not a lot of clicks.

You can then go and optimize your content by adding those keywords in, adjusting your title tag, your meta description to include those keywords, and maximize your click-through rate and boost your google ranking.

#4: Google Trends.

Google Trends shows you brand queries. That way you’ll know which brands are more popular and what people are searching for.

Take the car industry for example. There’s General Motors, and BMW.

They both have millions of dollars to spend on SEO. They both have millions of back links.

How does Google know which to rank higher?

One of the factors within Google is brand queries and Google Trends will show you that BMW is searched far more than General Motors.

So what’s Google going to do? They’re going to rank the more popular car manufacturer ahead of the other.

#5: websiteresponsivetest.com

More people are using Google on their mobile or tablet devices than they are on their desktop or laptops.

You want to make sure your website is responsive, and people on mobile devices can load your website extremely fast, and using this free tool, it’ll show you how other websites and mobile visitors are seeing your website.

#6: Screaming Frog.

Screaming Frog is a super technical SEO optimization tool.

You put in a URL, and it shows you every little thing that’s wrong, from titles to headings to keywords to links.

It analyzes every little thing from the super advanced technical framework.

#7: Google PageSpeed Insights.

Google PageSpeed Insights shows how fast your website loads and if it loads slow, that’s okay.

They break down a list that shows what you need to improve both for desktop devices and mobile devices, so that way your website can load extremely fast.

Make sure your website loads extremely fast.

Check out those tools, they work really well, and will help you rank #1 in google.

If you want more tools and tips like this, make sure you subscribe to this channel, because I’m going to be releasing more videos soon, that cover more SEO optimization tools that can help boost your Google rankings as well as tips so that way you can climb faster to the top.

Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.
Attend this webinar and learn how to:

target consumers with the right message at the right time with the right CTA.
find lookalike audiences to acquire new customers and grow revenue.
use phone call analytics to target audiences likely to call and convert.
integrate targeting strategies into cross-channel campaigns for better ROI.

Register today for “Advanced Ad Targeting Strategies for AdWords, Facebook and Display,” produced by Digital Marketing Depot and sponsored by DialogTech.
The post Advanced Ad Targeting Strategies for AdWords, Facebook and Display appeared first on Search Engine Land.

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Smart speaker sales grew 103% last year

The latest in a growing number of studies on voice search and virtual assistants, Adobe Digital Insights (ADI), found that sales of “voice assistants” (let’s assume that’s smart speakers) grew roughly 103 percent in Q4 vs. a year ago. Most of these sales (79 percent) took place in the fourth quarter (lots of gifts).
Data from ADI and other third-party analyst firms justify the assertion that smart speakers became the fastest-selling consumer technology last year, dramatically outpacing wearables and VR.
ADI’s analysis is based on retail sales data and a survey of more than 1,000 US consumers. According to the study, more than 50 percent of consumers who own smart speakers use them at least daily, with 22 percent saying they also shop using voice commands.
Source: Adobe Digital Insights (2018)
Nearly three-quarters (72 percent) of respondents, according to ADI, now consider voice recognition capabilities to be “good.” With only 4 percent saying they’re “poor.” In addition, only a minority of

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SearchCap: Smart devices, SEO in 2018 & ad targeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Smart speaker sales grew 103% last yearJan 11, 2018 by Greg Sterling
The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.

Advanced Ad Targeting Strategies for AdWords, Facebook and DisplayJan 11, 2018 by Digital Marketing Depot
Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue. Attend this webinar and learn how to: target consumers with the right message at the right time with the […]

SEO trends and Google changes to expect in 2018Jan 11, 2018 by Pratik Dholakiya
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

Recent Headlines From Marketing Land, Our Sister Site Dedicated

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Looking back at 2018 in search: A time traveler’s year in review

Greetings from the future! I’m writing to you from January 2019. Since search is such a dynamic space, with every year bringing unexpected developments, I thought it would be helpful to use my knowledge as a denizen of the future to give you a glimpse into what’s to come in 2018. So for you, this is a look forward — but for me, it’s a year in review. And let me warn you, you’d best buckle up!
(Let’s get the obvious out of the way first: Sorry folks, I can’t tell you which cryptocurrencies take off, as I promised some guy named Doc Brown I wouldn’t, but I can say that AI-investment programs sure do a number on it.)
The top stories in search in 2018
The big question for Search Engine Land readers, of course, is, What the heck will happen in search in 2018? Obviously, I can’t cover everything, but here are the top stories that will make

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YouTube SEO 101

Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website.
It’s easy to find videos with millions of views and videos with almost none that are basically the same. The difference between success and failure often boils down to a few elements.
When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. And you’re about to learn that process.
Here’s what you need to know if you want your content to rank number one on YouTube for the keywords you care about.
The basics
This section contains the essential background information you’ll need to understand

Search Engine Land Source

SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google PageSpeed Insights now uses real data from Chrome browser usersJan 10, 2018 by Barry Schwartz
Google has revamped their pagespeed tool to give more insights into how fast their pages really load.

Google is sunsetting AdWords Review extensionsJan 10, 2018 by Ginny Marvin
The text ad extension will be removed from AdWords entirely next month.

YouTube SEO 101Jan 10, 2018 by Stephan Spencer
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

Looking back at 2018 in search: A time traveler’s year in reviewJan 10, 2018 by Dave Davies
What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year’s major search developments will be.

2018 Search Engine Land Awards

Search Engine Land Source

SEO In 2018 – Free SEO Training Guide For 2018

SEO In 2018 – Free SEO Training Guide For 2018

Get up-to-date with your 2018 SEO skills in my annual video, covering a range of industry topics and giving advice for the year ahead.

Basic SEO, SEO For 2016 – https://www.youtube.com/watch?v=EHfJEaHPTR0

Timestamps:
SEO Basics – 00:50
SEO is STILL Getting Harder – 01:22
Penguin / Penguin 4.0 – 02:10
End of Year Link Penalties – 03:30
Anchor Text & Ratios – 05:14
Mentionless Backlinks – 06:56
Content Intent / Link Placement Intent – 08:06
SSL Certificates – 09:18
Schema – 10:16
Rich Snippets – 12:00
Persoanlized SERPs – 13:26
Mobile & Tablet Optimization – 14:36
Page Load Time – 15:58
Voice Search – 16:50
A.I. & Machine Learning – 18:10
Thanks For Watching – 19:30

Twitter – https://twitter.com/charles_seo
Facebook – https://facebook/com/thecharlesfloate
My FREE SEO Course – https://charlesfloate.co.uk/join

Additional Links:
Link Building Guide – https://charlesfloate.co.uk/link-building
Local SEO Guide – https://charlesfloate.co.uk/free-local-seo
OnPage SEO Guide – https://charlesfloate.co.uk/onpage-seo-tutorial
Affiliate SEO – https://charlesfloate.co.uk/rank-your-affiliate-site

5 content distribution strategies for 2018

I personally feel that the most overused digital marketing phrase is “Content is king.”
Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why.
On WordPress alone, 86.4 million blog posts are published every month. That’s a lot of content! Sadly, most of the content that’s posted is not well written and will never see the light of day — much less the first page of Google’s search results.
Simply put, there are only a few spots on the first page of Google, and the chances of each of your blog posts making it on the coveted first page of Google for the keywords you’re targeting are slim to none. This is especially true for brands that have

Search Engine Land Source

Split testing Google Shopping campaigns

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other.
However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise, the risk is very high that the results will be misleading or false. That said, there are a few split-testing methods that can give insights into your Google Shopping efforts.
This white paper from Smarter Ecommerce will help you answer questions like these:

Which types of split testing are there for Google Shopping?
What are the advantages and disadvantages of each test?
How can I be sure that my split test will give valid, meaningful results?
Which tests provide reliable, objective conclusions?

Visit Digital Marketing Depot to download “Split Testing with Google Shopping.”
The post Split testing Google Shopping campaigns appeared first on Search Engine Land.

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