Understanding AdWords keyword match types for manufacturers

In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products.
Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard to see how the example relates to keywords for complex manufacturing capabilities.
For example, under Basic Tips for Building a Keyword List, AdWords uses the example of men’s shoes:

If you’re a manufacturer offering a capability or products manufactured to engineers’ specifications for use in unique applications, it can be tough to come up with multiple basic categories if you’re thinking in terms of clothing items. “Well,” you might think, “we make precision machined parts,” or, “we electropolish stainless steel parts. I can’t think of another category.”
This confusion then carries over into keyword match type. “If you sell hats,” says one of the help files,

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Google to fix reverse image search bug

Google has confirmed it is working on a fix for a bug that is affecting reverse image search, which can be used to find related images, sites using an image and other sizes of an image.
Because of the bug, first reported on Thursday, the section of those search results that typically show “Pages that include matching images” no longer display the thumbnails of matching images or their dimensions.
Danny Sullivan, Google’s public liaison for search, confirmed the reverse image search bug on Twitter Saturday. Sullivan added that a fix is in progress and that it could “take up to a week for the fix to fully roll out to everyone.”
This is what you should see in the “Pages that include matching images” section of reverse image search results:

This is how that section appears — without the thumbnail images and images dimensions — as a result of the bug.

Again, this should be resolved within a week, according to Google.
The post Google to fix

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Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better world

Google is marking Martin Luther King Day with a doodle designed by the guest artist, Cannaday Chapman.
According to Chapman, his image of a young girl on her father’s shoulders listening to Dr. King speak is meant to evoke Dr. King’s dream of creating a better world for all children.
“It may appear that this movement or any civil rights movement was brought about by one person, but it’s the people that have the power to bring change,” says Chapman whose artwork highlights Dr. King’s audience versus depicting an image of the civil rights champion.
Leading to a search for “Martin Luther King Jr. Day 2018,” the doodle was created in collaboration with the Black Googlers Network, an internal employee group focused on on empowering Google’s black community.
Chapman says he wants his artwork on Google’s homepage to inspire people to reflect on this moment in history.
“I would like people to remember that current events and

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SEO Consultation – Follow Along As We Optimize A Content Marketing Campaign For The Search Engines

SEO Consultation – Follow Along As We Optimize A Content Marketing Campaign For The Search Engines

Does your website not deliver as many visits from Google as you like? Properly optimizing your content for the search engines is key… In this video, you can follow along as I coach a friend on how to implement SEO best practices for his website and niche.

Before I get into the extended description, here are a list of the resources used and mentioned from the live video on SEO.

For the keyword tool, go here: http://www.milesbeckler.com/kwfinder

For a video that covers the basics of SEO, go here: https://www.youtube.com/watch?v=Nu5lo2_WC1c

For the previous consultation focused on Keyword Research for another friend, go here: https://www.youtube.com/watch?v=O_FfdjNOgpQ&list=PL0sOKzn__yK2dufOveT6OWr-3mMdNAIYL

When you are ready to start creating optimized content for the search engines, this video reveals my SEO hack to create great search optimized content fast: https://www.youtube.com/watch?v=sDl16D71riQ

For the YouTube SEO video, go here: https://www.youtube.com/watch?v=ffkxuvFAE2k

Previous feedback from my keyword research video where I analyzed a friends website and did a keyword research session for him was great.

Many comments stated that you got a lot of value hearing me go deep in one real world niche versus using hypotheticals.

So in this video,, we do just that…

My friend Billy Elusive’s site has been stagnant in the search engines for years. He used to be on aggressive content publishing schedule, but is not receiving the results he once enjoyed.

This is because Google has changed the game on search engine optimization many times over the years.

Publishing 500 word articles every day is no longer enough… Google wants to see in-depth posts linked to other relevant in-depth posts all positioning your website as the authority on a specific topic.

How do you do that?

Great question… The first step is to come up with the different main categories that your content falls under.

Using the keyword research tool you can find out which ones of these have the highest potential search volume and lowest competition.

Once you’ve identified the first main area you want to build an SEO silo within, you then do more research for the long tail keyword phrases around that topic.

Once you find the main tear to keywords, you can begin to look at the specific post topics in the tier 3 keyword phrases.

When you publish your content the tier 3 content links up to the tier 2 content…. And the tier 2 content links up to the top tier content for your main keyword phrase.

When you build out your content marketing strategy in this way you’re able to leverage your own sites authority plus the authority from social media while giving Google hyper-targeted content pieces that are incredibly relevant to your users’ needs… All increasing the likelihood of top Google rankings.

This method also allows you to focus on the longtail keywords first. You can find the low hanging fruit phrases, dominate those, then build your authority while driving traffic from day one.

As you continue to pick the low hanging fruit and your website grows in authority you build a stronger presence that can rank you for the tier 2 keyword phrases and eventually the tier 1 keyword phrases.

Being of service to your audience is always the goal.

Using the keyword research tool in a way that allows you to identify the segments of your audience that are being underserved with valuable content… Those with low competition… Is the best place to start your search engine optimization process.

Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’

Today’s Google doodle pays homage to the Chinese linguist Zhou Youguang on what would have been his 112th birthday.
Youguang helped create the Chinese phonetic alphabet called Pinyin. He spent three years developing the system of ‘spelled sounds’ that led to the international standard for Romanized Chinese — earning Youguang the title, “Father of Pinyin.”
“The new system transformed China’s literacy rate, providing more natural passage into the written language, which requires mastering thousands of characters,” writes Google on the Google Doodle blog, “It bridged multiple Chinese dialects with its shared designations of sound. Today, schoolchildren learn Pinyin before characters, and it is often used to input characters on smartphones and computers.”
Google says without Youguang’s efforts, phonetic translations of the Chinese language would have never have existed, “The world would still be referring to Beijing as Peking, and to Chongqing as Chungking.”
The animated doodle highlights Youguang’s work by flipping the Os within Google’s name from Pinyin (Gǔgē)

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Search Engine Optimization SEO Bangla Tutorial – What is XML Sitemaps? How to Create XML Sitemaps

Search Engine Optimization SEO Bangla Tutorial – What is XML Sitemaps? How to Create XML Sitemaps

Search Engine Optimization SEO Bangla Tutorial – What is XML Sitemaps? How to Create XML Sitemaps step by step tutorial in Bangla.

Subscribe My YouTube Channel:http://bit.ly/2idDXDo

How to check duplicate title and description: https://www.youtube.com/watch?v=IbsfVitegDc

How to optimize meta description: https://www.youtube.com/watch?v=sEJCmQ_XOA0

How to optimize title tag: https://www.youtube.com/watch?v=Nd3E1rndIMg&t=25s

Onpage SEO guide: https://www.youtube.com/watch?v=jMjOSqAu1zA&t=689s

XML sitemaps are one of the best on-page ranking factor, it helps you to crawl and index your website fastly. XML stands for Extensible Markup Language.

XML site map Bangla tutorial why you should use XML site maps:

The XML sitemap tells Google to crawl and index your website.

It tells Google what kind of information is on your website.

The XML sitemap tells Google when your content was updated

XML sitemap tells Google how often your content is updated.

The XML sitemap tells Google how important your content is.

The XML sitemap helps Google crawl your website in a more effective way.

How can I start this process

Create your XML sitemap.
Add it to your website.
Submit your XML sitemap to Google through Google Webmaste.

To create XML site maps you can use the website like www.xml-sitemaps.com. If you have a custom site like HTML, PHP then this site can help you to create a free XML sitemap.

But if your site is cms like WordPress you can use a plugin to create sitemaps. One of the best plugins for XML site maps is Yoast.

After creating your site maps your next steps is to add this site maps into your website.

Once you have done your last steps is to submit sitemaps to google webmaster.

Google My Business video uploads now available to business owners

Allyson Wright from the Google My Business team announced today that the video upload feature we saw being tested is now available for business owners in the Google My Business dashboard.
Business owners can “view videos added by customers and upload videos about their business for customers to view,” she said. The video maximum length is 30 seconds, and after a video is uploaded, it can take up to 24 hours for it to be visible on the business listing in Google Maps or the local web search results.
Merchants should soon have the ability to flag inappropriate videos through their dashboard, and Google also promises mobile support in the future.
To add video to your business, go to the Google My Business dashboard and click on the “photos,” then select the “video” link at the top. After it loads, select the option to “Post Videos.”

Drag and drop the video to the box.

The video will begin uploading.

After the video is

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SearchCap: Videos on Google My Business, SEO reports & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google My Business video uploads now available to business ownersJan 12, 2018 by Barry Schwartz
Videos can appear on Google Maps and local search listings.

4 reports you can pull from Ahrefs that you didn’t know existedJan 12, 2018 by Kevin Rowe
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?

Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBotJan 12, 2018 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A deprecated GoogleBot: Source: Instagram Google Brain jacket: Source: Instagram Google dog with puppy eyes:

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Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more

I hope you’ve had a great week as the new year truly kicked into gear.
Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With more than 25 categories across the various disciplines of SEO and SEM, the entire industry is invited to participate. Stay tuned, as we will be showcasing past winners and sharing what makes a great Search Engine Land Awards entry.
Thank you to all who contributed to our Holiday Retail Survey. If you haven’t had a chance to participate, there is still time. Take the survey here. We will be sharing the results during our Holiday Retail Search Strategies webinar on Thursday, January 18. Register to learn from Aaron Levy, Brad Geddes and Elizabeth Marsten in a look at overall results of the shopping season.
Have some industry or community news

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