In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from its Bing search engine.
The first quarter of the company’s fiscal year 2018 marks the first meaningful increase in revenue growth for Bing Ads since Windows 10 first came on the scene.
The bump is surprising after four stagnant quarters. Last quarter, Microsoft CFO Amy Hood said total search revenue growth would slow with the renegotiated Yahoo deal and associated change in revenue recognition having passed the one-year mark.
As it has for the previous five quarters, Microsoft cited “increased revenue per search and search volume” for the revenue growth.
LinkedIn generated $1.1 billion in revenue for the quarter, with sessions up more than 20 percent year over