Google is officially testing ‘more results’ button to load more search results

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Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results.
We were able to replicate this feature test:

Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days.
It seems to be visible to many, if not all, searchers when searching Google on their smartphones.
Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often.
Google is always testing new user interfaces.
The post Google is officially testing ‘more results’ button to load more search results appeared first on Search Engine Land.

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10 great reasons to attend SMX Advanced

The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to be the best versions of themselves, the smartest and most capable, they need to train. Hard.
That’s why elite marketers like you attend the conference that speaks to an elevated level of experience, skips the basics and addresses the nitty-gritty of the search marketing universe: Search Engine Land’s SMX® Advanced.
SMX Advanced is the show for serious digital marketers
Obsessed with SEO and SEM? We are, too. SMX Advanced has been the leading conference for SEO and SEM professionals for over a decade, helping thousands of marketing practitioners from across the world succeed with their search marketing endeavors. Our team has one goal: to deliver actionable insights to the marketing community.
Here are 10 reasons why you should attend SMX Advanced

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How to align SEO and sales teams so everyone benefits

It’s no secret that marketing and sales don’t always see eye to eye.
The sales team gets mad at the marketing team for lack of leads and marketing gets mad at sales for not closing deals.
For two areas so closely tied to one another, the lack of cooperation is pretty amazing.
In fact, according to a recent study from InsideView titled, “The State of Sales and Marketing Alignment in 2018,”  only 37 percent of salespeople reported meeting with marketing to discuss lead scoring.

Even more telling, Hubspot’s State of Inbound 2017 report noted only 44 percent of marketers feel they are aligned with sales. Yikes!

Breaking down silos isn’t simple, and it certainly isn’t a new concept. We’ve been talking about this for years, and while technology has made it much easier for sales and marketing to align, many companies still treat these departments separately.
How can we better align our sales and marketing efforts, specifically when it comes to search engine

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María Félix Google doodle celebrates iconic actress from Golden Age of Mexican cinema

Google is celebrating an icon from the Golden Age of Mexican cinema today, sharing a doodle to mark María Félix’s 104th birthday.
As a teenager, Félix was crowned a beauty queen at the University of Guadalajara. Her break into film came in Mexico city when she was cast as the female lead in the 1942 film “El Peñón de las Ánimas” (The Rock of Souls).
Created by guest artist Paulette Jo, the doodle leads to a search for “María Félix” and is on Google’s homepages in the US and Mexico, along with a number international homepages in Central America and South America, including Nicaragua, Dominican Republic, Panama, Columbia, Peru, Chile, Argentina, and Uruguay. Google is also featuring the doodle on its Iceland, Serbia and Japan homepages.
According to Google, Félix starred in 47 films and was a source of inspiration for many creative artists.
“She was considered a muse by famous artists like José Clemente Orozco and Diego

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Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018?
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends:

The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do for traditional search engine optimization and that should cover it.
Really?
Yep! Let’s move along now.

OK, so not exactly. I’m joking to prove a point.
There are a few things you can specifically do to optimize for voice search. For the most part, things you hear about optimizing for voice search are things that will help your site in general.
After doing some research on Google to find “how to” articles on voice search optimization and how SEO changes for voice search, I made a list of tactics to help get more organic traffic from spoken queries.
Many of the articles suggested the same tactics, so

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SearchCap: Optimizing for voice search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Already doing SEO? Add these two things to optimize for voice search
Apr 6, 2018 by Bryson Meunier
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

SMB marketing survey finds only 3% use outside agency or vendor
Apr 6, 2018 by Greg Sterling
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
What’s the future of consumer data now that Facebook is pulling back?
Apr 6, 2018 by Ryan Phelan
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Apr 6, 2018

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Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all.
But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities and the related entities people are searching for.
Let’s look at some details I think are interesting and get a general understanding of the patent and its intent. Understanding how Google associates entities will help us grasp and use the connections to SEO.
Related entities
Let’s start with understanding related entities, especially in the context of Google patent US 20180046717A1.  
If you search on the phrase “presidents of the united states,” this is what you may see:

The presidents shown are “related entities” and listed because the general phrase “presidents of the united states” was searched on. Different people are shown, but all share a common denominator, being President

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SearchCap: Google SEO patents & Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google patent on related entities and what it means for SEO
Apr 5, 2018 by Dave Davies
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
Final call to enter the 2018 Search Engine Land Awards
Apr 5, 2018 by Search Engine Land
Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Bing Ads launches price extensions
State of Digital Marketing Analytics in the Top 1000 Internet Retailers
Gartner offers first Magic Quadrant for Content Marketing tools
Taboola launches Apple News-like

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In big win, Apple hires Google AI chief John Giannandrea away from Google

Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering John Giannandrea moves to Apple to run AI efforts there.
Giannandrea “will run Apple’s machine learning and AI strategy,” according to reports. He will also report directly to the company’s CEO, Tim Cook.
While Google has a “deep bench” in AI, the move is still a loss for Google and a win for Apple. Giannandrea was instrumental in infusing AI into all of Google’s main products, including search. He came originally from Metaweb when Google acquired the company in 2010.
Google’s focus and emphasis on AI is such that at an event last year in San Francisco, CEO Sundar Pichai said, “We’re moving from a mobile-first world to an AI-first world.”
It’s not clear from statements and published reports

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SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling
Apple must succeed in AI if it is to remain competitive with rivals.

7 ways to turn a webinar into a stream of link-attracting contentApr 4, 2018 by Jordan Kasteler
Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.

Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’Apr 4, 2018 by Amy Gesenhues
Today would have been Dr. Angelou’s 90th birthday.

Google local knowledge panel profile images are not loading in searchApr 4, 2018 by Barry Schwartz
Broken images in the local Google results seem to be caused by a bug.

Bing Ads launches price extensionsApr 4,

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