SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

Sarcasm aside, how strict PPC advertiser policies may actually benefit usApr 19, 2018 by Andrew Goodman
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago.

Google Assistant sometimes uses AccuWeather when their weather service failsApr 18, 2018 by Barry Schwartz
When Google’s first-party responses are not available, Google may ask if you want to use a third-party service.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Making the inbox spring to life at last
Jeff Bezos confirms Amazon now has more than

SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.

The 40-point SEO checklist for startupsApr 18, 2018 by Pratik Dholakiya
Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track.

Compare 15 marketing automation platformsApr 18, 2018 by Digital Marketing Depot
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […]

Recent

SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google may issue manual actions over job schema on expired job listingsApr 17, 2018 by Barry Schwartz
You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.

Google partners with LegitScript to certify addiction treatment center advertisersApr 16, 2018 by Michelle Robbins
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers.

Advanced tactics from the pros! Here’s who’s speaking at SMX AdvancedApr 17, 2018 by Search Engine Land
40+ expert speakers. No slowing down to rehash the basics.

Google’s mobile-first index has set sail. Are you on board? 5 SEO essentialsApr 17, 2018 by Jim Yu
We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize

SearchCap: Twitter in Google search, PPC ad scripts & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Customer Data Strategies & Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]

Here’s how to use Twitter to dominate the Google search resultsApr 16, 2018 by Chris Silver Smith
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

Are your ads pointing to the right domain? Here’s a script to find out.Apr 16, 2018 by Daniel

MarTech salary survey results — See how yours compares

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the following questions:

How much do marketing technology and operations professionals make?
Is there a gender pay gap, and if so, where does it exist?
How often do martech professionals get promotions?

Read the full 25-page report to find the answers. Visit Digital Marketing Depot to download the “2018 Marketing Technology & Operations Salary Survey.”
The post MarTech salary survey results — See how yours compares appeared first on Search Engine Land.

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SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.

Google launches Reach Planner for YouTube & video ad forecasting in AdWordsApr 10, 2018 by Ginny Marvin
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Become an SEO rock star: Evolve your SEO skill setApr 10, 2018 by Bobby Lyons
Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game.

Bing Shopping ads updates include multiple images, product status reporting & moreApr 10, 2018 by Ginny Marvin
Multiple images will

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How to outdo the PPC robots in shopping ads

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond.
There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close to perfection as possible before letting the machines take it from there.
Shopping ad performance may appear to be largely dependent on how well the automated algorithms work, with little room for account managers to optimize things. This is because the targeting is done automatically by Google, based on whatever products are in the merchant feed and how those relate to shoppers’ queries.
But there are still ways for account managers to tweak things to move the needle in the right direction.
In today’s post, I’ll explain seven ways to improve the performance of shopping ads.
Eliminate ambiguous and expensive queries
I remember several years ago, one of our customers wrote about

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Bing Shopping ads updates include multiple images, product status reporting & more

Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday.
Heres’s a rundown of what’s new.
Show multiple images
Marketers can now include multiple image URLs in their product feeds to show a product from different angles, for example. Multiple images will begin to show in Bing Product Ads by the end of April.
Advertisers can now show multiple images in Bing Shopping.
You can add up to 10 image URLs in the optional [additional_image_link] in your product feed, separated by a comma delimiter.
Images must be bmp, gif, exif, jpg, png or tiff. The recommended minimum size is 220 pixels by 220 pixels, and the maximum allowed is 3.9 MB. As always, product images cannot contain watermarks or free shipping text.
Product status reporting
Four new columns are now available in the Product Groups reporting grid in the Bing Ads UI.
The Products Submitted column shows the number of products that were uploaded to Bing Merchant Center. Of those submitted, the

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Become an SEO rock star: Evolve your SEO skill set

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization.
The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their skill set. Successful SEO is less about what you know and more about what you can get done.
Talented search professionals are not only experts at evolving their skill sets and adapting to the rapid changes Google makes on a recurring basis, they are also experts at understanding how an organization works across the numerous functions in their organization.
Every manager is looking for an individual that can learn quickly on the job and already knows how to work cross-functionally to achieve objectives. These are core characteristics of a rock star or a star on the rise in any company.
In this article, I am breaking out the core areas of self-improvement SEO professionals should

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns.
Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network.
Reach Planner provides unique reach data for all devices, core audiences and video formats for more than 50 countries.
The tool also includes product mix recommendations intended to show which YouTube ad formats will work best together based on inputs of a marketing objective, budget and ad preferences or assets available.
If you have a Google sales rep, you can request access to the beta.
[This article originally appeared on Marketing Land.]
The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land.

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