Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include several new award categories.
Started in 2015, the Search Engine Land Awards has not only recognized top-performing SEO and SEM professionals and agencies, it has raised thousands of dollars for a variety of nonprofits, including Be the Match, CODE.org, the Dana Farber Cancer Institute and Women Who Code.
As we near this year’s awards event, Search Engine Land is taking a look at last year’s winners in a collection of interviews highlighting the campaigns that won and the results they generated.
For our latest addition to the series, we talk to the teams that took home awards for Best Overall Search Marketing Initiative and Best

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SearchCap: India fines Google, Bing Webmaster Tools login & Chrome on HTTP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.

India’s competition regulator fines Google $21.1 million for ‘search bias’ in travel resultsFeb 8, 2018 by Greg Sterling
However, the OneBox and other search practices were cleared by the Committee.

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis DigitalFeb 9, 2018 by Amy Gesenhues
An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.

Shop ‘til You Click: Creating Shopping Campaigns at ScaleFeb 9, 2018 by Digital Marketing Depot
Shopping campaigns are a major source of website traffic and revenue for retailers — and not just

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Winter Games doodle kicks off Google’s Doodle Snow Games

Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals.
“Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Doodle blog. “On this brrr-eezy day in Pyeongchang, we’re joined by athletes from all over the world hoping to prove themselves best in class (or species).”
The animated doodle includes multiple images to highlight this season’s Olympic Winter Games. There is a penguin skiing and a snake ice skating, with a final slide showing what, most likely, will be the entire athletic crew to make up Google’s Winter Olympic Games doodle series.
Google has titled the Doodle “Day 1” and included a comment on its blog for readers: “Stop by every day for the next few weeks to keep up with all the action from the Doodle Snow Games.” It has

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SearchCap: Voice search, Google Search Console change & GoDaddy integration

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz
Google won’t comment on why quota details in the fetch tool are no longer displaying.

What 3,000 voice search queries tell us about the ‘Voice Search Revolution’Feb 8, 2018 by Bryson Meunier
Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research.

GoDaddy web hosting now integrated with Google My BusinessFeb 8, 2018 by Greg Sterling
Much of the content creation and verification process is automated.

Paula Modersohn-Becker Google doodle honors German artist connected to the Modernist art movementFeb 8, 2018 by Amy Gesenhues
The expressionist artist is credited with being the first female to paint a nude self-portrait.

SMX London: Register now for the best

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India’s competition regulator fines Google $21.1 million for ‘search bias’ in travel results

India’s Competition Commission (CCI) today fined Google $1.36 billion rupees (roughly $21.1 million) for “abuse of its dominant position” in search. The specific finding made by CCI (in a 4 to 2 decision) surrounded Google’s treatment of flight search results.
CCI said that Google “allocated disproportionate real estate” to the box of sponsored flight results at the top of the page, which the Committee said disadvantaged “verticals trying to gain market access”:

CCI found prominent display of Commercial Flight Unit by Google on Search Engine Result Page (SERP) with link to Google’s specialised search options/ services (Flight) in contravention of the provisions of Section 4(2)(a)(i) of the Act. CCI noted in its order that Google through its search design has not only placed its commercial flight unit at a prominent position on SERP, it has also allocated disproportionate real estate thereof to such units to the disadvantage of verticals trying to gain market access. Besides, it was also found

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Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’

July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and today announced it will then also mark all sites that have not migrated to HTTPS as “not secure.”
This move will coincide with the release of Chrome 68 and will look like this in a user’s browser:
HTTPS warning in Chrome 68
Google has been pushing webmasters to make the change to non-secure web sites a for years now – including hinting at small rankings

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Google now wants larger images for AMP articles

Google has updated its article schema document for AMP articles to require larger images in your markup. Previously, the minimum requirement for your image sizes was 696 pixels wide and 300,000 pixels in total, but now it is 1,200 pixels wide and 800,000 pixels in total.
This is specific to the markup you use for your AMP articles so that they can appear in the Google search results top stories carousel. If you are currently serving content and getting traffic from that carousel, you may want to make sure your images meet these new requirements.
Here is a screen shot of the old requirements from the Articles schema developer document:

Here is a screen shot of the new requirements that are live now:

Hat tip to Aaron Bradley for spotting this.
The post Google now wants larger images for AMP articles appeared first on Search Engine Land.

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AdWords Express launches notifications for calls from search ads

After launching goal tracking in the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications.
Now, when a call received via a search ad ends, the advertiser will get a notification on their phone to leave feedback about the relevancy of the call. The feedback prompt appears as a simple question that can be answered “yes,” “no” or “not sure”:

The feedback will be delivered to Google, with the intention of improving targeting that will yield higher-quality calls over time.
The other new offering provides a solution for small business owners who are often juggling more than one thing at a time and wind up missing calls from potential customers. Now, a notification will pop up from the AdWords Express app alerting the advertiser that a call was missed. The business owner can simply hit “Call Back” to get back in touch

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SearchCap: Google AdWords ticket sales, flight search, AMP changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

AdWords Express launches notifications for calls from search adsFeb 7, 2018 by Susan Wenograd
Advertisers can now rate calls and be notified of missed calls.

Google now wants larger images for AMP articlesFeb 7, 2018 by Barry Schwartz
Are you getting Google search traffic from the AMP-based top stories carousel? Make sure your images are at least 1,200 pixels wide.

Best practices for onboarding new clientsFeb 7, 2018 by Digital Marketing Depot
Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough. You must provide an unparalleled experience that demonstrates your […]

Google adds new features & improves navigation for mobile hotel & flight searchesFeb

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