Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago.
In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description.
Google has posted how to remove a job posting, which says:
To remove a job posting that is no longer available, follow the steps below:

Do one of the following actions:

Ensure the validThrough property is populated and in the past.
Remove the page entirely (so that requesting it returns a 404 or 410 status code).
Remove JobPosting structured data from the page.

Submit a new sitemap to Google by sending a GET
request to the following URL:
http://www.google.com/ping?sitemap=location_of_sitemap
For example:
http://www.google.com/ping?sitemap=http://www.example.com/sitemap.xml
We ingest the entire sitemap and recrawl the pages with lastmod times that
are more recent than the last time

Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago.
In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description.
Google has posted how to remove a job posting, which says:
To remove a job posting that is no longer available, follow the steps below:

Do one of the following actions:

Ensure the validThrough property is populated and in the past.
Remove the page entirely (so that requesting it returns a 404 or 410 status code).
Remove JobPosting structured data from the page.

Submit a new sitemap to Google by sending a GET
request to the following URL:
http://www.google.com/ping?sitemap=location_of_sitemap
For example:
http://www.google.com/ping?sitemap=http://www.example.com/sitemap.xml
We ingest the entire sitemap and recrawl the pages with lastmod times that
are more recent than the last time

Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago.
In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description.
Google has posted how to remove a job posting, which says:
To remove a job posting that is no longer available, follow the steps below:

Do one of the following actions:

Ensure the validThrough property is populated and in the past.
Remove the page entirely (so that requesting it returns a 404 or 410 status code).
Remove JobPosting structured data from the page.

Submit a new sitemap to Google by sending a GET
request to the following URL:
http://www.google.com/ping?sitemap=location_of_sitemap
For example:
http://www.google.com/ping?sitemap=http://www.example.com/sitemap.xml
We ingest the entire sitemap and recrawl the pages with lastmod times that
are more recent than the last time

SearchCap: Local search ads, Intent keywords & The Flying Housewife

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

Intent-based keyword research: Let Google be your guideApr 26, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.

Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypesApr 26, 2018 by Amy Gesenhues
The Dutch-born Olympian earned the nickname ‘The Flying Housewife’ after becoming the first woman to win four gold medals in a single Olympics.

New date! Customer data strategies & identity resolution

SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.

How to regain trust lost by bad business listingsApr 25, 2018 by Jamie Pitman
Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Facebook continues to refine its app data & ad-targeting safety measures
3 lessons learned from 365,000 Amazon furniture & home goods product pages
Twitter updates TOS and privacy policy to comply with GDPR
2018 Stackie Award winners: The most impactful martech stacks this year
Reports: Fake reviews

SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling
Facebook is reportedly the source of some of the fake review solicitations.

Google posts $31.1B in total revenue, beats top- and bottom-line expectationsApr 24, 2018 by Greg Sterling
The company reported nearly $27 billion in ad revenues.

So many paid search campaigns, so little time. Here’s how to stay ahead of it all.Apr 24, 2018 by Christi Olson
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.

Best practices for optimizing media-rich web page speedApr 24, 2018 by Digital Marketing Depot
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as

SearchCap: Voice speaker ads, link building & Earth Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.

Study: Majority reject ads on smart speakersApr 23, 2018 by Greg Sterling
Just under 40 percent said they were open to ads if they were “relevant.�

Earth Day Google doodle delivers hopeful message from Dr. Jane GoodallApr 21, 2018 by Amy Gesenhues
‘Every single individual matters, every single individual makes some impact on the planet every single day,’ says the renowned ethologist and conservationist.

Sharpen your digital marketing skills with an SMX Advanced workshopApr 23, 2018 by Search Engine Land
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best

Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future.
“Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle.
Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees.
As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.”

Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future.
“Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle.
Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees.
As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.”

Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

SearchCap: Google algorithm update, changes to autocomplete & regional content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.

Google expanding types of predictions they remove from autocompleteApr 20, 2018 by Barry Schwartz
The autocomplete search function saves 200 years of typing time every single day.

Hreflang tags: How to serve correctly regionalized contentApr 20, 2018 by Marcus Miller
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.

Unifying Your Search and Social Ad StrategiesApr 20, 2018 by Digital Marketing Depot
Change is constant in digital marketing. Experienced marketers realize it’s no