Monitoring web migrations: A checklist for moving from one site to another

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking will enable you to fix any potential problem as they arise.
Besides establishing a relevant strategy to follow that include search engine optimization (SEO) best practices, here are the most important areas and steps to monitor during the web migration stages.  Be ready to identify any issues that could cause a negative impact, while also identifying opportunities.
Getting started
Start tracking your organic search visibility on the old and new web locations at least a couple of months before the migration takes place.  This will make it easier to identify any unexpected and inconsistent behavior when the change happens.

Old vs. new web crawling
Let’s start with the most fundamental aspects to

Search Engine Land Source

Google, Getty Images enter a multi-year global licensing partnership

Late last week, Google parent Alphabet and Getty Images announced a sweeping partnership that effectively ends a long-standing copyright and antitrust dispute between Getty and Google, which was filed in early 2016.
The newly announced deal was characterized by Getty as “a multi-year global licensing partnership, enabling Google to use Getty Images’ content within its various products and services.” As part of that deal, Google will be using Getty images across many of its “products and services.”
Another change, according to The Verge, is that Google will make copyright attribution and disclaimers more prominent in image search results and will remove view links to stand-alone URLs for Getty photographs.
Getty’s complaint against Google alleged traffic and revenue losses to its customers’ sites because users could see (and potentially copy) images directly from Google Image Search results. Getty claimed that the ability to save and download images promoted copyright infringement and “piracy.” Getty is not the only party to have made

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SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling
The deal effectively ends Getty’s European antitrust complaint against Google.

Monitoring web migrations: A checklist for moving from one site to anotherFeb 12, 2018 by Aleyda Solis
Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.

RIP A/B TestingFeb 12, 2018 by Sponsored Content: Sentient Technologies
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

Winter Games doodle kicks off Google’s Doodle Snow

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Top Web Design Trends 2018

Top Web Design Trends 2018

Here are my top 2018 Web Design trends, hope you guys like it.

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How To Optimize Your WordPress website – WordPress SEO – BOOST Your Google Rankings

How To Optimize Your WordPress website – WordPress SEO – BOOST Your Google Rankings

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Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include several new award categories.
Started in 2015, the Search Engine Land Awards has not only recognized top-performing SEO and SEM professionals and agencies, it has raised thousands of dollars for a variety of nonprofits, including Be the Match, CODE.org, the Dana Farber Cancer Institute and Women Who Code.
As we near this year’s awards event, Search Engine Land is taking a look at last year’s winners in a collection of interviews highlighting the campaigns that won and the results they generated.
For our latest addition to the series, we talk to the teams that took home awards for Best Overall Search Marketing Initiative and Best

Search Engine Land Source

SearchCap: India fines Google, Bing Webmaster Tools login & Chrome on HTTP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.

India’s competition regulator fines Google $21.1 million for ‘search bias’ in travel resultsFeb 8, 2018 by Greg Sterling
However, the OneBox and other search practices were cleared by the Committee.

Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis DigitalFeb 9, 2018 by Amy Gesenhues
An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.

Shop ‘til You Click: Creating Shopping Campaigns at ScaleFeb 9, 2018 by Digital Marketing Depot
Shopping campaigns are a major source of website traffic and revenue for retailers — and not just

Search Engine Land Source

Winter Games doodle kicks off Google’s Doodle Snow Games

Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals.
“Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Doodle blog. “On this brrr-eezy day in Pyeongchang, we’re joined by athletes from all over the world hoping to prove themselves best in class (or species).”
The animated doodle includes multiple images to highlight this season’s Olympic Winter Games. There is a penguin skiing and a snake ice skating, with a final slide showing what, most likely, will be the entire athletic crew to make up Google’s Winter Olympic Games doodle series.
Google has titled the Doodle “Day 1” and included a comment on its blog for readers: “Stop by every day for the next few weeks to keep up with all the action from the Doodle Snow Games.” It has

Search Engine Land Source

How To Rank Websites Without Link Building (WH SEO IN 2018)

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