SearchCap: Google Maps, ads, AMP & search updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google asking dissatisfied searchers to submit questions manually in the search resultsMay 9, 2018 by Barry Schwartz
If Google doesn’t have content for your query, it may ask you to help content creators to make content that will eventually rank for your query.

Save the date: SMX East returns to New York City in OctoberMay 9, 2018 by Chris Sherman
Search Engine Land’s SMX East search marketing conference is returning to New York City Oct. 23-25. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s bottom line) to attend the show. SMX East delivers cutting-edge tips and techniques you’ll put to […]

Google updates mobile-friendly test, rich results test tools to better support JavaScript sitesMay 9, 2018 by Barry Schwartz
Is your site heavily built in

Google Assistant takes center stage at I/O, search takes a back seat

Google Assistant has fast become one of Google’s marquee products and a critical component of Google’s competitive strategy versus rivals Apple and Amazon. Today, at Google I/O, the company announced a long list of new features, capabilities and improvements.
First, the obligatory impressive numbers. The Google Assistant is now on 500 million devices globally, including TVs and cars, in 80 countries and 30 languages by the end of 2018. It also works with 5,000 connected home devices. Apple, Microsoft and Amazon all have large numbers they can cite, though other than Apple, not as much distribution.
Here are the highlights of the Assistant-related announcements this morning:
New voices for greater personalization
Google said there will be six new Assistant voices, as well as some limited voice content from musician John Legend. The latter points to more celebrity/character voices and more customization. The company also said that they can create new Assistant personas in a compressed time frame because of AI technology

SearchCap: AdWords interface changing, manual penalties & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Old AdWords interface will be phased out by year-endMay 7, 2018 by Ginny Marvin
Google will notify advertisers ahead of the final switch to the new AdWords experience.

Link building is complicated: A rebuttalMay 7, 2018 by Andrew Dennis
Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.

Act now! SMX Advanced Early Bird rates end Saturday nightMay 7, 2018 by Search Engine Land
Skip the basics and dive into the deep end of search marketing. Attend Search Engine Land’s SMX® Advanced June 11-13 in Seattle. More than 79 percent of available passes have already been sold, and Early Bird rates expire this Saturday night. Book now to secure your seat and get a great deal! Your All Access […]

US Teacher Appreciation Week Google doodle highlights

Search Engine Land’s Community Corner: Introducing the “Ask the #SMXpert” series

Search marketing is hard. There are so many aspects to it, so many changes happening in the space all the time – keeping abreast of what’s new, what’s coming, and how to manage those changes takes considerable effort. Sharing knowledge, tips, and tactics remains a hallmark of the best of what the search marketing community offers all who participate.
That’s why we work so hard here at Search Engine Land to ensure that we cover the news around the constant evolution of the industry – the news that matters most and will assist the most in keeping everyone up to speed and ahead of the curve. We work with the top talent in the community, attracting diverse voices and a range of expertise for all of our contributed content. This content — direct from in-the-trenches practitioners — provides the community with tips and tactics to level up their capabilities.
This same ethic of knowledge sharing extends to our

SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.

Google rolls out new ID requirements for US political adsMay 4, 2018 by Robin Kurzer
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.

Google AdWords new responsive search ads can show 3 headlinesMay 4, 2018 by Ginny Marvin
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.

Has Amazon ended its Google Shopping campaigns?May 4, 2018 by Amy Gesenhues
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.

Search in Pics: Google’s Greatest Talent show, a human-sized bird cage & Google’s EmmyMay 4, 2018

SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.

Google rolls out new ID requirements for US political adsMay 4, 2018 by Robin Kurzer
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.

Google AdWords new responsive search ads can show 3 headlinesMay 4, 2018 by Ginny Marvin
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.

Has Amazon ended its Google Shopping campaigns?May 4, 2018 by Amy Gesenhues
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.

Search in Pics: Google’s Greatest Talent show, a human-sized bird cage & Google’s EmmyMay 4, 2018

SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google updates recipe markup for Google Search & Google AssistantMay 3, 2018 by Barry Schwartz
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.

Compare 16 local marketing automation platformsMay 3, 2018 by Digital Marketing Depot
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally. […]

Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodleMay 3, 2018 by Amy Gesenhues
Today marks the 1912 release of Méliès’s famous film, “À la conquête du pôle� (“The Conquest of the Pole�).

AdWords Editor 12.3 is

SearchCap: Crawl budget, content development & shopping ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

The ultimate guide to bot herding and spider wrangling — Part TwoMay 2, 2018 by Stephan Spencer
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.

Searcher intent: The secret ingredient behind successful content developmentMay 2, 2018 by Dave Davies
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1May 2, 2018 by Ginny Marvin
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.

Recent Headlines From Marketing Land,

SearchCap: Google My Business dashboard & API, class action awards & clickbait

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google launches new Google My Business API, new dashboard to manage multiple locationsMay 1, 2018 by Greg Sterling
Now a single registered account on GMB will be able to manage an unlimited number of locations.

Let’s face it — clickbait works. Here’s how to use it to your advantageMay 1, 2018 by John E Lincoln
Hook people with a creative title using the right words as “bait,� and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

Hooray! Google My Business descriptions are backMay 1, 2018 by Joy Hawkins
Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.

Google involved in Supreme Court case that

Is responsive web design enough? (Hint: No)

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing.
Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics:

A majority of Google searches occur on a smartphone or tablet.
50 percent of local mobile searches are for local business contact information, says Hubspot:

According to BrightEdge, 69 percent of mobile searchers stated they were more likely to buy from a brand with a mobile site that addressed their concerns.

Now, with mobile web design, speed takes precedence over almost any other ranking factor. Unfortunately, I’m not sure if half of the web is seriously optimized for mobile search.
According to Think with Google, 70 percent of mobile web pages take 7 seconds to load visual content above and below the fold.
Common mobile site errors include:

Blocked JavaScript and cascading style sheets (CSS) files.
Failed redirects.
Poor graphical interfaces (e.g., tiny text and poor image pixelation).
Clunky search functions.
Obtrusive interstitials.

Fixing many